Kia Motors America And LPGA Star Michelle Wie Donate New Car To Camp Pendleton's Armed Services YMCA Operation Hero Program

     Kia Motors America And LPGA Star Michelle Wie Donate New Car To Camp
            Pendleton's Armed Services YMCA Operation Hero Program

2014 Sorento CUV Will Serve Armed Services YMCA as Student Shuttle for
Operation Hero Program

-- Operation Hero provides after-school tutoring and mentoring assistance to
kindergarten and elementary students of military families stationed at Camp

-- Wie is Kia Motors' official golf ambassador

PR Newswire

CARLSBAD, Calif., March 20, 2013

CARLSBAD, Calif., March 20, 2013 /PRNewswire/ -- On the eve of the fourth
annual Kia Classic Ladies Professional Golf Association (LPGA) tournament at
Aviara Golf Club, located at the Park Hyatt Aviara Resort, Kia Motors America
(KMA) and Kia's official golf ambassador – two-time LPGA winner Michelle Wie –
paired up today to donate a new 2014 Sorento CUV to Operation Hero, one of the
keystone programs of the nearby Camp Pendleton Armed Services YMCA (ASYMCA).
Operation Hero provides free mentoring and tutoring to at-risk elementary-aged
children of military families living at Camp Pendleton, which is home to more
than 100,000 men and women of the armed forces and their families. The
range-topping Sorento is intended to shuttle staff and students from Camp
Pendleton to various YMCA activities nearby.


"As a Southern California-based company, Kia Motors is deeply committed to
supporting the local community that we call home," said Tom Loveless,
executive vice president, sales, KMA. "Operation Hope delivers much-needed
services and assistance to the children of our military service men and women
and it is our privilege to be joined by Michelle Wie to help make a difference
in young people's lives."

"Our tutoring and mentoring after school program, Operation Hero, provides
critical skills to at risk military children in elementary school," said
George Brown, Executive Director, Camp Pendleton Armed Services YMCA. "The
hardships they deal with in a military lifestyle can lead to low self-esteem
and poor academic performance. Operation Hero fosters a positive environment,
responsible behavior and encouragement to get back on track in school and

The top-of-the-line Sorento SXL* model, which will be introduced later in 2014
and is built at Kia's U.S. manufacturing facility in West Point, Georgia[1],
offers a new Gasoline Direct Injected (GDI) V6 engine, a unique self-leveling
Xenon HID head lights, 19-inch chrome wheels, sporty red painted brake
calipers and luxurious Nappa leather trimmed seats. In addition, the Sorento
is Kia's first vehicle to offer the company's next-generation UVO eServices[2]
voice-activated telematics system.

The donation comes prior to Michelle Wie's participation in the fourth annual
Kia Classic, which has again attracted a strong field of the top LPGA players
from around the world. As part of the tournament's $1.7 million purse, the
winner will take home a first-place check for $255,000 and a new 2014 Kia
Cadenza*, the most powerful and technologically-advanced vehicle the brand
has introduced in the U.S. to date.

Kia: One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner of the NBA." In 2011, KMA recorded its
best-ever annual sales total and became one of the fastest growing car
companies in the U.S. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – For media information, including photography,
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About Camp Pendleton Armed Services YMCA

The Armed Services YMCA at Camp Pendleton has served the military community
since 1943 with programs and services enhancing their lives with a focus
towards the junior enlisted ranks by reducing deployment stress, improving
their quality of life, strengthening families, and making military life easier
for over 58,000 active duty and family members each year.

[1] The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts
*2014 Sorento SX Limited expected Spring 2013
[2] Warning: Driving while distracted can result in a loss of vehicle control
that may lead to an accident, severe personal injury, and death. The driver's
primary responsibility is in the safe and legal operation of a vehicle, and
use of any handheld devices, other equipment, or vehicle systems which take
the driver's eyes, attention and focus away from the safe operation of a
vehicle or which are not permissible by law should never be used during
operation of the vehicle.
*2014 Kia Cadenza expected May 2013. Initially only available in certain
markets with limited availability

SOURCE Kia Motors America

Contact: Matias Cavallin, Zeno Group for Kia Motors America, 310.566.3987,
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