IBM Helps ING DIRECT Canada Connect with Mobile, Social Customers
New mobile innovations make consumer banking available any time, any place
ARMONK, N.Y. and TORONTO, March 20, 2013
ARMONK, N.Y. and TORONTO, March 20, 2013 /PRNewswire/ -- With today's digital
consumers embracing mobile, social and cloud computing, ING DIRECT Canada is
applying a Smarter Commerce approach to consumer banking with IBM's help in
meeting the rising expectations of its 1.8 million digital customers. IBM
(NYSE:IBM) today announced that it is working with the online bank to deliver
innovative financial services that improve ING DIRECT's customer experience
including simplified account access across mobile devices and social media
channels, voice recognition, and advanced security.
(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )
Based on IBM software and services, these innovations support ING DIRECT's
Orange Snapshot initiative, designed to provide its clients greater control to
manage their accounts within their increasingly mobile and social lifestyle.
Orange Snapshot gives mobile consumers a complete and simplified view of all
their accounts, as well as bill payment and email money transfers, in two easy
clicks. This allows consumers to sign on once from their mobile device, saving
time and aggravation from multiple log-ins.
"There is a seismic shift in what is happening in financial services," said
ING DIRECT Canada CIO Charaka Kithulegoda. "Mobile banking is changing not
only how people bank, but also what they expect from their banks and,
ultimately, whom they choose to bank with. ING DIRECT, with IBM's help, is
committed to making banking simpler, engaging and more relevant by giving
customers the easy tools they need to bank whenever, wherever and however they
Working with IBM, the bank's latest mobile innovation allows clients to easily
and securely access their ING DIRECT account information from within
Facebook's social networking site. Clients who opt-in to this app are able to
view their account balances, history and pending transactions as well as
receive account notifications --- real time messages automatically pushed to
them within Facebook. With security and privacy always top of mind, ING
DIRECT plans to expand this application further to include transactions such
as transfers, bill payments and email money transfers.
Furthermore, ING DIRECT allows clients to share their experiences through
Facebook and Twitter to make saving money more intriguing. In a recent
survey, ING DIRECT learned that 52 percent of consumers were able to forego
non-essential purchases when they could better visualize the impact of their
spending habits had on their over time.
For instance, the bank's mobile Small Sacrifices feature helps guide clients
through day-to-day decisions that save them money. Clients can choose to make
small sacrifices such as passing on a cup of coffee and have the funds instead
transferred to their savings account. With Small Sacrifices, clients are
transferring small amounts of money little by little, quickly and securely,
showing how those sacrifices add up over time.
IBM's Smarter Commerce initiative is designed to help businesses better
connect with the rising tide of digital consumers who prefer to buy through
online, mobile and social channels. It is estimated that there are more
smartphones on the planet than humans. According to IDC, by 2016, more than 10
billion smartphones will be in use around the globe. In Canada, more than
half of smartphone users bank from their devices – and that number grows
higher when looking at users between the ages 18-34.
With IBM's MobileFirst initiative, the company is helping clients advance
mobile capabilities with new social business, security and other technology
solutions to simplify how consumers are able to use the power of their mobile
ING DIRECT continues to work with IBM in seeking new ways to connect to mobile
applications in order to advance sales, manage secure transactions, and
provide new insights about clients.
The bank has begun experimenting with new voice recognition capabilities on
their mobile apps that will allow clients to conduct simple banking
transactions by speaking rather than typing or the application can read
account information to the customer. ING DIRECT is also exploring the use of
biometrics within their mobile apps for purposes such as client login to
improve the client experience while maintaining the highest standards of
security. Internal pilots are already yielding positive outcomes.
"From online to mobile to social banking, ING DIRECT Canada has led the
Canadian financial services industry in connecting with clients through new
channels," said Kevin Custis, IBM's global leader for mobility services. "IBM
has become an essential partner in helping ING DIRECT build a flexible and
scalable online and mobile infrastructure that enables the bank to support new
devices and other digital channels while responding to changing customer
Recently, Forrester Research, Inc. recognized IBM as a leader in enterprise
mobility services, according to the February 2013 report The Forrester Wave™:
Enterprise Mobility Services, Q1 2013 . Based on an analysis of 13 global
leaders' enterprise mobility capabilities and how they stack up, the report
indicates that IBM "brings clients a world-class design agency combined with
breadth and depth of enterprise mobility consulting both in terms of
technology capabilities and global presence."
About ING DIRECT Canada
ING Bank of Canada, operating under the trade name of ING DIRECT, is a wholly
owned subsidiary of Scotiabank. ING DIRECT is Canada's leadING DIRECT bank
with over 1.8 million clients and close to $40 billion in total assets. ING
DIRECT is a bright way forward in everyday banking for Canadians, offering
value added, simple products such as high interest savings accounts, including
TFSAs, GICs and RSPs with no fees or service charges, low rates on mortgages
and a no-fee, daily chequing account that actually pays interest. Low cost,
index based mutual funds are sold through ING DIRECT Funds Limited. ING DIRECT
has been operating in Canada since 1997, and has paid more than $5 billion in
interest to Clients. ING DIRECT is open for banking 24 hours a day, 7 days a
week, at ingdirect.ca, on mobile devices at m.ingdirect.ca or by calling 1-800
ING DIRECT (1-800-464-3473).
Get social with ING DIRECT: Facebook.com/SuperStarSaver;
Follow Peter Aceto: Twitter.com/CEO_INGDIRECT; Facebook.com/savingsceo; Direct
Talk blog at blog.ingdirect.ca
More information on Smarter Commerce can be found at:
For more information on IBM MobileFirst, visit: www.ibm.com/mobilefirst
For more information on IBM services and solutions for the financial services
industry, visit: www.ibm.com/banking
1"The Forrester Wave™: Enterprise mobility Services, Q1 2013, February 2013.
Copyright (c) 2013, Forrester Research, Inc.
Rebecca Mettler Leslie Plant
IBM Media Relations IBM Media Relations
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