Apmetrix Opens Pre-Registration for the Fastest, Real-Time Game-Analytics Platform and Introduces Board of Advisors

  Apmetrix Opens Pre-Registration for the Fastest, Real-Time Game-Analytics
  Platform and Introduces Board of Advisors

  Atari Founder Nolan Bushnell, Interplay Founder Brian Fargo and FarmVille
    Creator and Zynga SVP Mark Skaggs Rally to Support Analytics That Help
             Developers Increase User Engagement and Monetization

Business Wire

SAN DIEGO -- March 20, 2013

Apmetrix today offers pre-registration for a limited, beta SDK for the
fastest, most customizable, real-time analytics platform for video games.
Industry luminaries – Nolan Bushnell, Brian Fargo and Mark Skaggs – validate
the platform by joining the Apmetrix Advisory Board.


  *Apmetrix invites game developers to pre-register for its free analytics
    SDK for Android, iOS and Windows at http://apmetrix.com/#signup. Available
    for any game platform – mobile app, web, MMO, social, PC or console – the
    Apmetrix service delivers lightning-fast, fully customizable reporting
    tools that allow developers of all sizes to easily view data from any
    source, track unlimited custom events and better understand user
    engagement. Using multichannel analytics, the Apmetrix platform allows
    developers to dive deep into understanding player behaviors to determine
    what’s really driving revenue, engagement, user behavior and social
  *Apmetrix’s analytics allows clients to:

       *Understand retention, engagement and sales drivers.
       *Connect to external data sources and analyze revenue, advertising and
         social networks in one place.
       *Build relationships with players by automatically sending messages
         and rewards based on preset conditions or geo-location.
       *Track unlimited custom events to analyze usage and player behaviors.
       *View display-advertising revenues and customer-acquisition campaigns
         in real time to quickly determine which networks deliver the right
         users and best results.
       *Test different groups of users in real time to see what works and
         what doesn’t.
       *Access data from anywhere via web browsers or Android and iOS mobile

  *The Apmetrix limited, beta SDK is available for the first 100 developers
    that pre-register online and will be free for as many as 500,000 monthly
    active users (MAU) through Oct. 1, 2013. Subscription and “no-risk”
    pricing options will be published next quarter.
  *The Apmetrix Advisory Board members are leveraging their gaming expertise
    to take a very active role in product development and company strategy.
    Members include:

       *Nolan Bushnell, founder of Atari, former CEO of Chuck E. Cheese,
         Consumer Electronics Association, and Video Game Hall of Fame honoree
         and Chairman/CEO of Brainrush
       *Brian Fargo, founder of Interplay and founder and CEO of inXile
       *Mark Skaggs, former executive producer and VP at Electronic Arts and
         SVP and creator of FarmVille, CityVille and Treasure Island at Zynga

  *A recent DFC Intelligence report forecasts that the global market for
    video games will grow from $66 billion in 2010 to $81 billion in 2016.
    Considering this rate of growth, there is tremendous demand for analytics
    tools that help developers create better games, optimize engagement,
    decrease churn and increase monetization.

Lee Jacobson, CEO of Apmetrix
“Necessity really was the mother of invention and my motivation for starting
Apmetrix. Having personally experienced frustrations in getting information I
needed in real time to make quick business decisions really inspired me to
find a way to deliver a cost-effective, state-of-the-art, game-analytics
solution. We’re fortunate to have such a remarkable team of pioneers from both
the video-game and web-analytics industries to build Apmetrix and to offer it
to developers of all sizes.”

Nolan Bushnell, Apmetrix Advisor and CEO of Brainrush
“Never before in history have we been able to listen to millions of people in
real time and use data to make better experiences for game players. Analytics
are poised to revolutionize how we understand consumers in gaming, education
and commerce as we know it. What Lee and the team are delivering at Apmetrix
will undoubtedly benefit thousands of developers around the world, and I’m
delighted to be part of it.”

Blaise Barrelet, Chairman of Apmetrix and Founder of Analytics Ventures
“With the explosive growth in games and the demand for real-time analytics,
Apmetrix is the perfect investment for Analytics Ventures. Our focus is to
bring our years of analytics and expertise to companies like Apmetrix, and we
are excited by the caliber of the team the company has assembled.”

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Founded in 2012 by video-game veterans, Apmetrix delivers the fastest, most
customizable, real-time analytics platform for developers of any video game or
mobile app. Apmetrix clients use these affordable, comprehensive and scalable
analytics to increase engagement and monetization in their games and apps.
Based in San Diego, Calif., the company is backed by Analytics Ventures, and
its Advisory Board includes luminaries from Atari, Interplay and Zynga. For
more information, visit www.apmetrix.com, LinkedIn, Twitter, Facebook and

   All company and product names are trademarks of their respective owners.


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