Regal Entertainment Group Adds Healthy Menu Options with GoPicnic Meals

  Regal Entertainment Group Adds Healthy Menu Options with GoPicnic Meals

       Balanced, Ready-To-Eat Meals Available to Moviegoers Nationwide

Business Wire

KNOXVILLE, Tenn. -- March 20, 2013

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States,
announced that four healthy ready-to-eat meals from GoPicnic Brands Inc. will
be available in more than 500 Regal Entertainment Group locations nationwide
beginning in April. These prepackaged, nutritious and flavorful menu choices
offer a satisfying addition to current concession offerings.

“Regal constantly tests new menu items and listens to our guests. We found a
significant number of moviegoers who sampled the gluten-free, lower-calorie
GoPicnic meals were pleased to see this option available and would be
interested in purchasing it again on their next visit,” stated Rob Del Moro,
Chief Purchasing Officer at Regal Entertainment Group.

GoPicnic meals were created with the consumers’ health, diet and lifestyle in
mind. For a busy professional, a hungry kid or a moviegoer in search of a
hearty snack, GoPicnic has the solution with satisfying ready-to-eat meals.
All GoPicnic meals are nutritionally balanced, and contain five individually
wrapped food items that can be eaten together or enjoyed one-by-one. Each of
the four GoPicnic meals Regal will offer are gluten-free, with 400 calories or
less, and no artificial colors or flavors, trans fats, high-fructose corn
syrup, or added MSG.

Julie Stamberger, CEO and president of GoPicnic Brands, says that this is
great news for health-conscious consumers. “This is truly a blockbuster
development,” said Stamberger. “Regal Entertainment Group, the largest motion
picture exhibitor in the United States, had the foresight to recognize that
many consumers are looking for healthier options when they snack, as well as
food that fits with their individual dietary requirements. GoPicnic meals
satisfy these needs – and taste great!”

GoPicnic is represented in the U.S. theater market via its exclusive sales and
distribution agreement with Cinema Scene Marketing
(www.cinemascenemarketing.com). Headquartered in Overland Park, Kan., Cinema
Scene is an industry leader in bringing promotional campaigns, packaging
products and digital signage solutions to the U.S. exhibition market.

Featured GoPicnic menu options at Regal Cinemas, United Artists and Edwards
Theatres include:

Turkey Stick & Crunch (Gluten-Free): A balanced meal featuring an Old
Wisconsin Turkey Snack Stick, popchips Barbecue Potato Chips, Enjoy Life®
Mountain Mambo® Seed & Fruit Mix, Sweet Perry Orchards™ 100% Fruit
Peel-A-Part, and a Professor Zim Zam’s Extraordinary Sweets™ Dark Chocolate
with Rice Crisps. Only 300 calories, with 8g protein and 3g fiber.

Hummus & Crackers (All-Natural, Gluten-Free, Vegan and Kosher): A balanced
meal featuring Wild Garden Hummus Dip, Crunchmaster Multi-Seed Crackers, Sweet
Perry Orchards™ Baja Blend™ Fruit & Nut Mix, Sweet Perry Orchards™ Power Play™
Tasty Seed Blend, and a Professor Zim Zam’s Extraordinary Sweets™ Dark
Chocolate with Sea Salt. Only 380 calories, with 19g protein and 7g fiber.

Turkey Pepperoni & Cheese (Gluten-Free): A balanced meal featuring Bridgford
Turkey Pepperoni Slices, Crunchmaster Multi-Seed Crackers, Copper Cowbell
Asiago Gourmet Cheese Spread, Sweet Perry Orchards™ Tangy Tango™ Cranberries &
Pineapple and Brown & Haley Almond Roca Buttercrunch Toffee.Only 290
calories, with 12g protein and 2g fiber.

Black Bean Dip & Plantain Chips (All-Natural, Gluten-Free, Vegan)GoPicnic
Garden Black Bean Dip, Sweet Perry Orchards™Crispy Roasted Plantain
Chips,Sweet Perry Orchards™GingerZip Fruit & Nut Mix, Seapoint Farms Energy
Packed Edamame Seed Blend, anda Professor Zim Zam’s Extraordinary
Sweets™Orange Infused Dark Chocolate for dessert. Only 360 calories, with 13g
protein and 8g fiber.

About GoPicnic® Brands Inc.:

GoPicnic® Brands Inc., founded in 2006 by Julia Stamberger and headquartered
in Chicago, Illinois, is the pioneer and leader in nutritionally balanced,
portable and delicious ready-to-eat meals that have the added convenience of
being shelf-stable with no refrigeration or preparation required. GoPicnic
Brands also develops unique food brands including Sweet Perry Orchards, Copper
Cowbell and Professor Zim Zam’s Extraordinary Sweets. GoPicnic meals and
branded products are growing rapidly across retailers nationwide including
grocery, mass market, convenience stores, newsstands, hotels and colleges and
universities.

GoPicnic Concept Labs is a sister company to GoPicnic Brands Inc. and
specializes in innovative custom meal solutions for airline travelers,
athletes, event planners and other markets where tasty food solutions are
desired. GoPicnic Concept Labs’ food brokerage, GP Emporium, represents more
than 50 top quality manufacturers of tasty and innovative products including
great options for a la carte and tray set-ups along with foodservice
solutions. For information about GoPicnic Brands Inc. and GP Concept Labs,
Inc., email sales@gopicnic.com or call 773.328.2490. Join GoPicnic on Facebook
and follow GoPicnic on Twitter.

AboutRegal Entertainment Group:

Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
6,862 screens in 538 locations in 38 states and the District of Columbia as of
February 21, 2013. The Company operates theatres in 43 of the top 50 U.S.
designated market areas. We believe that the size, reach and quality of the
Company's theatre circuit not only provide its patrons with a convenient and
enjoyable movie-going experience, but is also an exceptional platform to
realize economies of scale in theatre operations. Additional information is
available on the Company's Web site at www.REGmovies.com.

Suggested Tags: GoPicnic, Regal Entertainment Group, Cinema Scene Marketing,
Julia Stamberger, gluten-free, movie theatre, cinema, ready-to-eat, meals

Tweet This: More healthy choices @RegalMovies including #glutenfree, #vegan,
#vegetarian & #kosher @GoPicnic ready-to-eat meals.

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Contact:

Russ Nunley
Regal Entertainment Group
865.925.9539
Russ.Nunley@REGmovies.com
or
Lauren Russ
Connect Communications, Inc.
773.868.0966
Lauren@connectcomsinc.com
or
Jamie Siegel
GoPicnic Brands
773.328.2490
Jamie.Siegel@gopicnic.com
 
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