Leading North American Manufacturer Interstate Batteries Takes Social Media
Engagement Efforts to the Next Level to Become Social@Scale
Top Automotive Battery Distributor Partners With Sprinklr To Derive Maximum
Value From Enterprise-Wide Social Initiatives
NEW YORK, March 20, 2013
NEW YORK, March 20, 2013 /PRNewswire/ --Sprinklr, the leading provider of
social media management (SMM) infrastructure for the enterprise, today
announced that Interstate Batteries has joined them in a strategic
partnership. Interstate Batteries is the top automotive replacement battery in
North America. Under the terms of the engagement, the company will rely upon
Sprinklr's Social Media Management System to scale social initiatives through
timely and relevant community engagement from a single location, across
multiple corporate functions and in multiple social channels.
With a heavily localized base of 200-plus Interstate Batteries stores across
North America, the company faced a significant challenge finding a platform
that supported flexible management of individual store Facebook Pages while
ensuring a consistent brand voice and image. Equally important was selecting a
platform that could accommodate a wide range of possible future social
Furthermore, dependability was non-negotiable. The Interstate Batteries brand
has been known for world-class reliability for over 60 years. This unwavering
commitment to excellence set a high standard for the right partner and SMM
platform to enable its enterprise-wide social efforts.
"At Interstate Batteries we realized that for social to effectively scale, we
had to take our initiatives beyond a single department and lay a foundation
that crossed our entire enterprise," said Al Hurlebaus, Director of
E-Commerce. "After analyzing the broad array of social media management
providers in the market today it was clear that Sprinklr had the comprehensive
platform we would need to achieve our vision."
"What Interstate Batteries is setting out to do is forward-thinking in
multiple respects," said Ragy Thomas, CEO of Sprinklr. "We expect that much of
their social media engagement efforts will soon be highlighted as industry
best practices and we're honored to play a part in helping them not only meet
but exceed their customer communications goals."
Recognized by the Altimeter Group as the "most capable" platform for
enterprise businesses, Sprinklr enables more than 200 household name brands to
be social at global scale. According to a recent Marketing Profs study,
Sprinklr clients are ranked as five of the top six "most engaged" global
brands and four out of the top six "most responsive" brands.
The company recently announced the availability of "Social@Scale: Best
Practices from the World's Most Social Brands," a free eBook compiling advice
from 23 of the world's most social brands such as Intel, Dell, Cisco, Samsung,
General Motors, InterContinental Hotels Group, Microsoft, The GRAMMYs, Citi,
and Virgin America written by the leading enterprise social practitioners
responsible for strategy and execution. To view the eBook please visit
www.sprinklr.com or Sprinklr's SlideShare channel,
Sprinklr fundamentally believes that the advent of social technologies changes
every aspect of how businesses connect with their audiences. With over 200
global brands as customers, and financing from Battery Ventures and Intel
Capital, the company is relentlessly focused on helping large enterprises
adapt the realities behind their firewall to the new realities of the
socially-networked and empowered customer. The company offers an
enterprise-wide Social Media Management System and related services. The
world's most social brands choose Sprinklr to be Social@Scale.
About Interstate Batteries
Interstate Batteries delivers Outrageously Dependable® portable power
solutions. The Dallas-based company distributes automotive batteries,
franchises and operates retail battery stores, recycles batteries, and
provides motive and critical power products. Interstate sells products
throughout North America, Australia, the Caribbean and Latin America.
Interstate employs more than 1,600 team members throughout North America. For
more information, visit interstatebatteries.com.
Contact: Jessy Adams, +1-917-689-9295
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