William Hill Acquires Sportingbet Australia

                 William Hill Acquires Sportingbet Australia

  PR Newswire

  LONDON, March 20, 2013

LONDON, March 20, 2013 /PRNewswire/ --

The UK's leading bookmaker William Hill today announced the completion of
their acquisition of Sportingbet's Australian business as part of £460m
transaction (A$660m).

 (Logo: http://photos.prnewswire.com/prnh/20130320/601921 )

William Hill is the UK's leading land-based and online bookmaker. It offers
sports-betting and gaming in 2,400 licensed betting offices (LBOs) and
operates across the UK and online, by mobile and over the telephone through
William Hill Online. It was established in 1934 and has been listed on the
London Stock Exchange since 2002.

The acquisition continues William Hill's move into international markets. Last
summer, the company became the first British bookmaker licensed in the US
following their purchases of three Nevada land-based businesses, a move
preceded by approvals for licensing in both Spain and Italy for William Hill

Ralph Topping, Chief Executive of William Hill, said:

"This acquisition is part of our core strategy to expand selectively into
international markets and to grow our online business. Australia is one of the
largest licensed betting markets in the world where William Hill does not have
a footprint. We have particular skills in those areas of the market that are
demonstrating strong growth: online, mobile, fixed odds betting and sports
betting. The Sportingbet Australian business offers us a well-recognised
brand, an experienced team and a market-leading position in a highly
competitive market. We are excited by the potential of combining those
strengths and look forward to working with our new colleagues to bring
Australian customers a market-leading betting offering."

Michael Sullivan, Chief Executive Officer of Sportingbet, commented:

"Sportingbet is excited to become a part of William Hill, one of the world's
leading wagering companies. It will be very much business as usual at
Sportingbet with the existing management team staying in place to grow the
business alongside William Hill. There will certainly be no change for our
clients, who will continue to be offered the huge range of markets and service
that they have become accustomed to. We also look forward to developing our
existing relationships within the racing industry and continuing our support
of major racing and sporting clubs across Australia"


William Hill, The Home of Betting, is one of the world's leading betting and
gaming companies, employing more than 16,000 people. Founded in 1934, it is
now the UK's largest bookmaker with around 2,390 licensed betting offices that
provide betting opportunities on a wide range of sporting and non-sporting
events, gaming on machines and numbers-based products including lotteries.
William Hill Online ( http://www.williamhill.com ) is one of Europe's leading
online betting and gaming businesses, providing customers with the opportunity
to access William Hill's products online, through their mobile, by telephone
and by text services. William Hill PLC is listed on the London Stock Exchange
and generates revenues of over £1.2bn a year.


Sportingbet Group Australia is a leading corporate bookmaker in Australia
encompassing both the Sportingbet Australia and Centrebet brands.  The group
is based in Darwin and Sydney and employs more than 200 people. It operates
under a licence provided by the Northern Territory Government and offers
sports betting products via online ( http://www.sportingbet.com.au , 
http://www.centrebet.com ), mobile and telephone channels.

Contact: Media enquiries: William Hill PLC, Ralph Topping, Chief Executive,
Lyndsay Wright, Director of Investor Relations, Kate Miller, Director of PR,
Tel: +44(0)20-8918-3600 ; Sportingbet Australia, Michael Sullivan, Chief
Executive, Bill Richmond, Head of Product +61-402-967-787, Andrew Brown,
Communications Manager +61-414-277-797
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