Integrate Launches AdHQ to Liberate Media Buyers Trapped in Spreadsheet Hell
AdHQ Centralizes Paid Advertising Across Online, Offline and Mobile
Media for Brands and Agencies
PHOENIX, AZ -- (Marketwire) -- 03/20/13 -- Integrate, a leading
advertising technology provider, today announced the release of AdHQ,
a comprehensive workflow management solution for brand and agency
advertisers and media buyers. Integrate's AdHQ empowers media and
brand managers to effectively plan, launch, analyze and optimize
cross-channel marketing campaigns across multiple forms of
performance, digital and traditional media.
"Marketing needs to be smarter, more relevant, and focused on
effectively reaching customers across channels and platforms. Being
able to optimally allocate marketing resources across channels and
accurately account for the marketing effect on key performance
indicators (KPIs), such as revenue, is a top concern for senior
marketers." ("Evaluate Your Marketing Optimization Readiness,"
Forrester Research, Inc., November 5, 2012)
Unlike single point solutions, Integrate's AdHQ is the first unified
platform that allows marketers to manage the entire lifecycle of paid
media campaigns in a single system. AdHQ provides an intuitive
interface to plan and develop media buying strategies, a
comprehensive ad-serving technology suite enabling effective lead
distribution, affiliate tracking, call tracking, and real-time
reporting and analytics to holistically compare channel, publisher
and creative performance. This integrated approach increases the
return on investment (ROI) of paid media campaigns by automating
manual processes, simplifying workflows and increasing productivity.
Based on early testing, advertisers reported up to a 150% increase in
operational efficiency, translating to increased bandwidth of their
AdHQ allows marketers to onboard their existing media partners and
access a thriving ecosystem consisting of over 3,500 vetted publisher
sources, more than 300,000 URLs and 35 digital programmatic buying
systems. Those who implement AdHQ across all areas of media spend
yield the best return.
"Integrate's AdHQ has absolutely improved overall campaign execution
and allows our ad operations department to focus on other r
generating tasks," said Isaac Zafarani at IDG TechNetwork, an online
advertising network for technology marketers and agencies. "We moved
all of our demand generation campaigns to AdHQ and can now manage
hundreds of clients simultaneously -- while meeting their media
schedules and protecting their brand security. It saves our staff
tons of time by automating a lot of the manual and labor-intensive
While analyzing cross-channel performance data, media buyers often
get bogged down in what they call "Spreadsheet Hell." They spend
hours and days recording performance data from different channels and
ad types (e.g. print ads, TV commercials, Internet display ads,
mobile ads, etc.) in separate spreadsheets, only to spend more time
manually comparing data between spreadsheets to determine which
channels are delivering the highest response rates.
Integrate's AdHQ provides real-time tracking and cross-channel
reporting tools that compare performance metrics across online,
offline and mobile paid media campaigns. The software automatically
consolidates these cross-channel metrics into a single report,
helping media buyers easily and accurately identify underperforming
channels so they can instantly reallocate marketing spend to the
highest performing publishers, methods, pricing models, creative and
"Every day, media buyers waste valuable time and resources using
processes from the 1990s," said Jeremy Bloom, co-founder of
Integrate. "Why should today's smartest and hardest-working people in
the ad business have to rely on media management methods that came
into use back when Jurassic Park was in the theater, Nirvana was on
the radio, and I was in junior high?
"We developed AdHQ to bring automation and simplification to
marketing departments and agencies of all sizes," Bloom added. "The
increase in operational efficiency gives agencies the ability to
manage more clients with their existing staff, and gives marketing
departments the ability to manage all of their customer acquisition
efforts with their current resources, regardless of scale or spend."
Key features of AdHQ include:
-- Vetted Marketplace -- Plan media buys across 3,500+ trusted
publishers, 300,000+ URLs and 35 programmatic buying systems.
-- Strategy Development -- Identify opportunities and gain insight
into past campaigns and current market conditions.
-- Vendor Intelligence -- Make informed decisions regarding
collaboration, removing the risk of blind tests that gamble budget
on media buys with potentially unqualified publishers.
-- Campaign Creation -- Select pricing models and set campaign
parameters using step-by-step guidelines.
-- Cross-Channel Distribution -- Manage all marketing efforts across
all channels including online, offline and mobile.
-- Fraud Prevention -- Rely on comprehensive fraud prevention
technology for every campaign, delivering an unmatched level of
security and quality.
-- Real-Time Reporting -- Track each campaign in real time,
accounting for every advertising dollar spent and saving hundreds
of hours in data accumulation and analysis.
-- Audience Analysis -- Deconstruct consumer information by location,
demographics, behaviors and purchasing patterns.
-- CPL Campaign Review -- Identify positive lead-to-revenue
correlations with real-time campaign analysis reports.
-- Budget Reallocation -- Benefit from automated or manual
reallocation based on real-time publisher performance statistics
and campaign requirements.
-- Messaging Center -- Communicate directly with publishers to
discuss campaign objectives, as well as negotiate allocation and
AdHQ is available and supports agencies, brands, networks and media
sellers, with tiered integration fees for advertisers who choose to
onboard their own publishers and third party systems. However,
Integrate is offering a money back guarantee to brands and agencies
that don't see an increase in efficiency and overall campaign
performance after the first 90 days. Integrate clients include top
advertisers such as Dell, LivingSocial, Sony, and Microsoft. For more
information about Integrate's AdHQ please visit www.integrate.com.
Integrate is the first advertising technology
provider that empowers media buyers to plan, launch, analyze and
optimize marketing campaigns across performance, digital and
traditional media. Integrate's AdHQ offers buyers and sellers an
end-to-end solution that supports the entire lifecycle of paid media
campaigns in one intuitive dashboard. The platform's regulated
ecosystem ensures the success of any cross-channel marketing strategy
across online, offline and mobile. AdHQ includes industry-leading
analytical tools necessary to measure campaign effectiveness and
optimize tactics in real time. Through advanced technology, Integrate
saves marketers hundreds of hours in manual processes, enabling a
single media buyer to do the work of an entire team.
To learn more, visit www.integrate.com or follow Integrate on Twitter
Barokas Public Relations for Integrate
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