Beauty is Inside and Out at Sephora Through New Program to Make a Difference in Communities Across America

 Beauty is Inside and Out at Sephora Through New Program to Make a Difference
                        in Communities Across America

Through Values Inside Out, Sephora's Stores will Partner with Local Non-profit
Organizations to Help them Achieve their Missions

PR Newswire

SAN FRANCISCO, March 20, 2013

SAN FRANCISCO, March 20, 2013 /PRNewswire/ --Sephora Americas announced today
the launch of Values Inside Out, a visionary partnership program matching
Sephora stores across America with non-profit organizations in their own
communities. Under this program, each store's team of cast members (Sephora's
term for sales associates) will have the opportunity to choose a local
non-profit they want to help through raising awareness, providing funds and
contributing their own "sweat equity" to enable that organization to fulfill
their mission over the course of 2013.

Mary Herald, Sephora's Executive Vice President of Human Resources and
Education,said, "At Sephora, our vision for Values Inside Out is to inspire
and engage our teams to play a part in making a difference in their
communities, and to do so in a way that is completely aligned and integrated
with our Values. We know that beauty is both inside and out and we know our
teams will feel proud of what they accomplish for their communities and even
more so where they work."

The initiative begins this week, as participating Sephora stores across the
country announce their partnership with local non-profits via a kick-off event
on March 23^rd. On this day, Sephora clients are invited to visit their local
store to celebrate the initiative and learn more about the program and the
non-profit partner the store has selected.

Sephora plans to measure the results of the VIO Program annually by the amount
of funds raised by each non-profit as a result of the partnership and the
number of volunteer hours contributed by Sephora cast members during the
year. To learn more about the program, please visit

About Sephora Americas:

Since 1998, Sephora has been TRANSFORMING BEAUTY in the U.S. Today, Sephora
Americas operates more than 325 stores in the U.S. and Canada as well as the
world's top beauty website, In 2010 Sephora expanded into Latin
America, where it now has stores in Mexico and in Brazil. Sephora is well
known for its unique retail concept, which is rooted in its distinctive
open-sell store design, the beauty expertise of its sales consultants and,
most importantly, its unparalleled combination of over 200 classic and
emerging brands across a broad range of product categories including skincare,
color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's
own private label. Sephora has also been recognized as a leading digital brand
and continues to advance this arena through mobile and social media
initiatives including an active Facebook page, BeautyTalk-its online beauty
community, its mobile site and Apps. In addition to its North and Latin
American business and its initiative with jcp, which includes more than 380
Sephora inside jcp locations, Sephora today has more than 1,780 stores within
29 countries. Sephora was founded in France in 1970 and acquired in 1997 by
Paris-based LVMH Moet Hennessy Louis Vuitton, the world's leading luxury
products group. For further information, please visit 


Contact: Jessica Stacey, SEPHORA,, +1-212-931-1308,
or Blakeley Vaughn, SEPHORA,, +1-212-931-1309
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