JD Williams Selects eGain to Unify Multichannel Shopping Experiences
Direct-to-Consumer Retail Giant Enables Connected Multichannel
Journeys for Its Customers With eGain Customer Engagement Hub(TM)
SLOUGH, UNITED KINGDOM -- (Marketwire) -- 03/20/13 -- eGain (NASDAQ:
EGAN), the leading cloud provider of multichannel customer engagement
solutions, today announced that JD Williams, the UK's market leader
for plus-sized womenswear in direct home shopping, and subsidiary of
the N Brown Group, has selected eGain for multichannel customer
JD Williams wanted to implement a scalable customer engagement
solution to support over three million shoppers across 25 online
brands, including Simply Be, Figleaves and High & Mighty. With the
understanding that shoppers have gone multichannel, often called
'omnichannel' in the retail industry, the company sought a solution
that would enable smart, context-aware customer journeys across
touchpoints, and selected eGain.
Mark Cheshire, Client Services Director at JD Williams, commented,
"Our goal is to provide a class leading set of customer support
solutions; a rich and complete proposition, delivered with high
consistency across multiple trading channels. eGain's customer
engagement hub solution will help us deliver on that vision."
Each of JD Williams' brands caters to a specific demographic and
market segment. With eGain, the retailer will design and deliver a
bespoke multichannel mix, tailored to each of these segments and
brands across web self-service, email, chat, phone, mobile, stores
and social. The eGain solution will be deployed first at Figleaves, a
leading luxury fashion brand, to be followed by other brands.
Dennis Fois, VP EMEA Sales at eGain, said, "In a competitive industry
such as retail, the multichannel customer journey has become a major
differentiator. JD Williams recognises that as shoppers increasingly
demand diverse interaction channels, the online retailer needs an
agile, unified customer engagement platform to keep up with shopper
channel preferences and generate loyalty."
eGain (NASDAQ: EGAN) is a leading provider of cloud
customer engagement solutions. Trusted by leading brands, eGain
solutions help design and deliver smart, connected cu
across social, mobile, web, and contact centers.
Headquartered in Sunnyvale, California, eGain has operating presence
in North America, EMEA, and APAC. To learn more about us, visit
www.eGain.com or call the company's offices: +1-800-821-4358 (US),
+44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC).
About N Brown Group
N Brown Group is a leading multi-channel
retailer headquartered in Manchester, UK, and employing over 3,500
people. It operates a portfolio of more than 25 separate websites and
trading titles, each one driven by the needs of its customers. The
company's strategy has been to focus each of its brands towards a
niche market, offering plus size clothing, which is usually an area
poorly-served by the high street. By offering a tailored mix of
style, cost, and size ranges, N Brown creates a targeted offering
that has deep appeal to a highly specific market and is committed to
providing quality, value-for-money products and excellent service to
customers. Current brands include Simply Be, Jacamo, Fashion World,
Gray & Osbourn, House of Bath, Marisota, Oxendales, JD Williams,
Williams & Brown and High & Mighty. The Group is listed on the London
Stock Exchange (LSE: BWNG).
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