Harley-Davidson And UFC® Reunite For Epic 2013

                Harley-Davidson And UFC® Reunite For Epic 2013

One Fan To Win Motorcycle and VIP Experience at the Harley-Davidson Hometown
Throwdown During Harley's 110th Anniversary Celebration and UFC 164 in

PR Newswire

MILWAUKEE, March 20, 2013

MILWAUKEE, March 20, 2013 /PRNewswire/ -- To celebrate 110 years of freedom,
Harley-Davidson Motor Company is riding again with the Ultimate Fighting

The UFC and Harley-Davidson first teamed up five years ago to forge a unique
partnership between these two all-American heavyweight brands.

"It's been an amazing ride with the UFC," said Dino Bernacchi, Harley-Davidson
Marketing Communications Director. "In this – Harley-Davidson's 110^th
Anniversary year – we're upping the ante and putting one lucky fan in the
center of the action as only Harley and the UFC can."

In 2013, the centerpiece of the partnership will be the Harley-Davidson
Hometown Throwdown event on Harley's home turf, Milwaukee, during the iconic
brand's 110^th Anniversary Celebration over Labor Day Weekend.

One grand prize winner will score a customized Street Bob^® motorcycle and
receive a VIP trip to the Harley-Davidson Hometown Throwdown. Additionally,
the winner will literally make an appearance in the Octagon^® during the
Harley-Davidson Hometown Throwdown event at UFC^® 164 at the Bradley Center on
August 31, as his or her custom designed 110^th anniversary logo will be
painted in the Octagon^®.

"The UFC is excited to team with Harley-Davidson again and play such a pivotal
role in Harley's 110^th Anniversary celebration during UFC^® 164," said UFC
President Dana White. "The UFC and its fighters are proud to be members of the
Harley-Davidson family."

Fans can enter for their chance to win by going www.harley-davidson.com/UFC.
On the site, fans can create their own 110^th Anniversary graphic and share
why their image is worthy of the Octagon^® and the VIP prize package.

About the Harley-Davidson 110th Anniversary
The Harley-Davidson 110th Anniversary is a year-long, global celebration
connecting millions of Harley-Davidson fans across the globe united by a
common bond and shared passion for freedom, self-expression and epic
adventure.Included in the official 110th Anniversary calendar are 12
different 110th Anniversary experiences that Harley-Davidson will bring to
existing motorcycle events in global markets throughout September 2013.The
events span 11 countries on six continents and will be capped by two main
celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day

Harley-Davidson fans are invited to learn more about the 110th Anniversary and
join the celebration online where they can share videos, images and
experiences on Facebook, Twitter with the hashtag #HD110, and at

About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring
motorcycles and offers a complete line of Harley-Davidson^® motorcycle parts,
accessories, riding gear and apparel, and general merchandise. For more
information, visit Harley-Davidson's website at www.harley-davidson.com.

About Ultimate Fighting Championship^®
Universally recognized for its action-packed, can't-miss events that have sold
out some of the biggest arenas and stadiums across the globe, the UFC^® is the
world's premier mixed martial arts (MMA) organization. Owned and operated by
Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and
Beijing, UFC produces more than 30 live events annually and is the largest
pay-per-view event provider in the world. In 2012, the UFC burst into the
mainstream with a landmark seven-year broadcast agreement with FOX Sports
Media Group. The agreement includes four live events broadcast on the FOX
network annually, with additional fight cards and thousands of hours of
programming broadcast on FOX properties FX and FUEL TV. This also includes the
longest-running sports reality show on television, The Ultimate Fighter^®,
which airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 145
countries, to nearly 800 million TV households worldwide, in 28 different
languages. UFC content is also distributed commercially in the United States
to bars and restaurants through Joe Hand Promotions, in English throughout
Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and
in French throughout Quebec via Interbox. The UFC also connects with tens of
millions of fans through its website, UFC.com, as well as social media sites
Facebook and Twitter. UFC President Dana White is considered one of the most
accessible and followed executives in sports, with nearly 2.4 million
followers on Twitter. Ancillary UFC businesses include best-selling DVDs and
video games, an internationally distributed magazine, UFC.TV offering live
event broadcasts and video on demand around the world, a new franchise in
development with EA, UFC GYM^®, UFC Fight Club affinity program, UFC Fan
Expo^® festivals, branded apparel and trading cards.

SOURCE Harley-Davidson Motor Company

Website: http://www.harley-davidson.com
Contact: Amanda Lee, Harley-Davidson, +1-414-343-4105,
amanda.lee@harley-davidson.com; or Shauna Wilson, UFC, +1-702-851-2477,
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