IDC Finds Large 31+ inch Screen Size Monitors Remain A Positive Spot Amid Overall Decline in PC Monitors for Third Consecutive

  IDC Finds Large 31+ inch Screen Size Monitors Remain A Positive Spot Amid
  Overall Decline in PC Monitors for Third Consecutive Year in 2013

Business Wire

FRAMINGHAM, Mass. -- March 20, 2013

A decline in demand for PC desktops has led International Data Corporation
(IDC) to lower its estimate of PC monitors shipped in the fourth quarter of
2012 (4Q12) to 36.3 million units, down from its previous forecast of 37.9
million units for the quarter. In the latest update of the Worldwide Quarterly
PC Monitor Tracker, IDC also lowered its total shipment forecast for 2013 from
142.8 million units to 140.1 million units, which will represent a 6.0%
year-on-year decline. By 2017, worldwide shipments are expected to drop
further to 122.2 million units.

"Increased adoption of mobile devices as personal computing devices amid
ongoing economic concerns in most regions of the world and consumer confusion
around the Windows 8 operating system have led some consumers to skip buying a
new PC desktop and monitor this past holiday season, and we expect to see
decreased demand continuing for 2013," said Jennifer Song, Research Analyst at
IDC. "Samsung leads the worldwide market with 15% share, followed by Dell and
HP at 12.7% and 10.8% shares, respectively. We expect Samsung's dominance to
continue for the year, helped by their leadership in LED backlight and TV
tuner technologies. While the monitor market continues to contract, we do
expect a refresh from expiring Windows XP operating system licenses in 2014
and growing demand from developing regions like Middle East & Africa to help
increase monitor shipments and soften the decline. Additionally, the large
monitor display segment above 31+ inches in screen size is expected to grow by
12.2% year on year in 2013 and to continue growing beyond that point in time."

In addition to decreasing unit totals for 2013 and beyond, ASPs are expected
to decline by 1.5% per year through the forecast period. The hyper competition
among the world's leading PC monitor vendors will be good for consumers as it
continues to drive prices lower. IDC forecasts price-per-inch – defined as
total value divided by total diagonal screen size shipped – to decline from
$8.35 in 2012 to $7.46 in 2017. This trend is expected to continue given the
natural migration of users to larger screen sizes. IDC forecasts the mean
screen size of the market to increase to 21.4" in 2017 from 20.4" in 2012.
Ostensibly, users will not only pay less in the future, they will pay less for
larger devices.

While ASPs and profitability are expected to fall, innovation such as
Samsung's PLS technology coupled with compelling marketing strategies to
effectively reverse declining price levels would improve vendor margins. LG is
also looking to drive better value at key screen size classes with lower cost
19.5" and 23.8" panel sizes to take advantage of reduced glass costs. "With
consumers perceiving increasing degrees of technical homogeneity across
competing offerings and increasingly believing their current monitors to be
more than sufficient, monitor vendors must drive compelling innovation into
the market to motivate consumers to accelerate upgrade purchases and
refreshes," said Linn Huang, Senior Research Analyst at IDC. "Failure to do so
will likely result in the long-term tradeoff of profit margin for volume

Worldwide PC Monitor Shipments and Market Share, Fourth Quarter 2012

Vendors           2012 Q4 Unit       2012 Q4 Market
                        Shipments                Share
1. Samsung        5,441,953          15.0%
2. Dell           4,611,017          12.7%
3. HP             3,903,515          10.8%
4. Lenovo         3,517,063          9.7%
5. LG             3,499,907          9.6%
All Vendors       36,287,501         100%

Source: IDC the Worldwide Quarterly PC Monitor Tracker, March 2013.

In addition to the table above, a graphic illustrating the worldwide market
share for the top 5 PC monitor vendors in 4Q12 is available at
Instructions on how to embed this graphic into online news articles and social
media can be found by viewing this press release on

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About IDC

International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more than 49
years, IDC has provided strategic insights to help our clients achieve their
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Linn Huang, 650-350-6436
Jennifer Song, 650-350-6222
Michael Shirer, 508-935-4200
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