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/C O R R E C T I O N -- Yummie by Heather Thomson/



              /C O R R E C T I O N -- Yummie by Heather Thomson/

PR Newswire

NEW YORK, March 20, 2013

In the news release, Yummie by Heather Thomson Partners with Panaxis Inc. to
Expand Canadian Distribution, issued 20-Mar-2013 by Yummie by Heather Thomson
over PR Newswire, we are advised by the company that the partnership goes into
effect in March 2013, rather than January 2013 as originally issued
inadvertently. Also, the retailer "The Bay" should instead be referenced as
"Hudson's Bay" and, in the second paragraph, "Wooden Ships" should be added to
the list of American-based brands. The complete, corrected release follows:

  Yummie by Heather Thomson Partners with Panaxis Inc. to Expand Canadian
  Distribution

NEW YORK, March 20, 2013 /PRNewswire/ -- Yummie by Heather Thomson, the New
York-based shapewear, ready-to-wear and denim brand, announces a partnership
with Panaxis Inc. to expand its Canadian distribution.  Effective March 2013,
Panaxis Inc. will distribute Yummie by Heather Thomson shapewear to leading
retailers across Canada, including Hudson's Bay Co. and independent retailers.

Panaxis Inc., the Toronto-based leading supplier in Canada, is a major
distributor for American-based brands, consisting of hosiery, intimates,
shapewear and ready-to-wear, including Calvin Klein, HUE, Lodis and Wooden
Ships.  Panaxis' strategic alliances with existing U.S branded product has
resulted in a strong Canadian market share and long-standing relationships
with department and specialty stores.

Panaxis Inc. will launch its partnership with Yummie by Heather Thomson by
introducing the Spring '13 collection in over 40 locations of Hudson's Bay in
addition to specialty boutiques.  Committed to inventory that will take Yummie
Tummie intimates shapewear through the Spring/Summer '13 season, Panaxis will
continue to expand Yummie by Heather Thomson's presence across Canada through
Fall/Holiday '13 by supplying retailers with the brand's ready-to-wear and
denim collections.

"I am so excited about our new partnership with Panaxis," said Heather
Thomson, Founder and CCO of Yummie by Heather Thomson.  "Our Canadian customer
makes up a large part of our business, and as a brand, we're looking forward
to expanding our presence by launching in new doors throughout the country,
especially with Panaxis's strong foothold at Canada's leading department
store, Hudson's Bay.  Yummie has a long-term relationship with Lord & Taylor
in the US, so focusing our expansion on their partnering retailer in Canada
seemed like a very natural and organic fit."

ABOUT YUMMIE BY HEATHER THOMSON 
Heather Thomson revolutionized the shapewear industry with the launch of her
shapewear brand Yummie Tummie in 2008. Thomson continues to evolve the brand
each season; she launched Yummie by Heather Thomson, a complete ready-to-wear
collection with dresses, tops, skirts, jackets and more in the fall of 2010. 
In 2011, Thomson launched her Yummie Denim collection which has reformed the
premium denim industry with pieces that lift, support and slim without losing
their shape. Most recently, Thomson launched leggings for fall 2012 that offer
360° shaping throughout the waist and legs.  Yummie by Heather Thomson is
today's leading hybrid of fashion meets function, an accessory that can be
added for any occasion and any body type to make women feel confident,
comfortable and stylish.  It's a modern collection of wardrobe layering basics
that are meant to be seen.  Each piece in the collection smoothes and shapes
to take pounds and bumps off a woman's appearance. Recognized as a leading
innovator in shaping technology, Thomson has been issued a number of patents
for her Yummie by Heather Thomson designs.  Yummie by Heather Thomson
currently has distribution agreements in the United Kingdom, Ireland, Germany,
Switzerland, Austria, Australia, the United Arab Emirates, Saudi Arabia,
Kuwait and other Middle Eastern countries as well as extensive direct sales to
more than 20 other countries.  Please visit http://www.YummieLife.com for
additional information.

SOURCE Yummie by Heather Thomson

Website: http://www.yummielife.com
Contact: Julia Cushman +1-212-206-7447
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