New Citrix Enterprise Mobility Cloud Report: iOS Leads, App Blacklisting on the Rise

  New Citrix Enterprise Mobility Cloud Report: iOS Leads, App Blacklisting on
  the Rise

Business Wire

SANTA CLARA, Calif. -- March 20, 2013

Today, Citrix released its Enterprise Mobility Cloud Report, revealing key
trends that are shaping the enterprise mobility market. Despite a sharp
increase in Google Android devices enrolled in Europe, Apple iOS still leads
in enterprise mobility worldwide. iOS is also the preferred platform in many
vertical industries, such as retail and restaurants. The report also details
trends in how enterprises are dealing with apps and security policies, with a
rise in mobile app blacklisting, including Facebook and Dropbox. The Citrix
Enterprise Cloud Mobility Report for Q4 2012 is based on aggregate data from
Citrix customers who have deployed enterprise mobility in the cloud.

iOS Leads in the Enterprise Market; Android Grows Quickly in EMEA

iOS continued to lead in the enterprise as the mobile platform of choice with
58 percent of all global devices enrolled. Android lost two percentage points
globally and Windows Mobile remained the same at 7 percent of devices.

Android was the fastest growing platform for enrolled devices in Europe, the
Middle East, and Africa with an 11 percent gain from the prior quarter to 36
percent of the region. Apple saw its iOS penetration drop from 56 percent to
43 percent share of enrolled devices in the same region, and Windows Mobile
gained 2 percent share to 21 percent.

Vertical Trends in Mobile Platform Adoption

iOS was the preferred platform for enrolled devices in vertical industries in
which mobile users engage their customers one-on-one, such as in retail and
restaurants. Android was the preferred platform for those with mobile field
service organizations, such as in transportation and utilities. The largest
adopters of Android were healthcare (a preponderance of which are home
healthcare organizations who have deployed cloud-based enterprise mobility),
and transportation. The largest adopters of iOS include the legal and
insurance industries.

App Management Trends

Organizations have become more aggressive on app blacklisting, with 18 percent
of customers deploying this policy, an increase of 11 percent from the prior
quarter. Often associated with corporate-issued line-of-business use cases, a
rise in blacklisting indicates an increase in such deployments.

Typically, organizations blacklist apps they feel pose a threat to data or
network security, such as apps that synchronize and share files outside of the
corporate network. Some also blacklist apps that are considered a drain on
productivity, such as games and social media. This is especially true for
devices used for workers doing task-based activities.

The most commonly blacklisted apps were Angry Birds, Facebook, Dropbox, and
YouTube, while the most commonly whitelisted apps were Evernote, NitroDesk
TouchDown, Google Chrome and Adobe Reader. Skype was the only app that made
both the blacklist and whitelist.

The complete Enterprise Mobility Cloud report can be found here.

Related Links

Expert Blog: Citrix Enterprise Mobility Cloud Report, Q4

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Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile
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help IT and service providers build both private and public clouds -
leveraging virtualization and networking technologies to deliver
high-performance, elastic and cost-effective services for mobile workstyles.
With market leading solutions for mobility, desktop virtualization, cloud
networking, cloud platforms, collaboration, and data sharing, Citrix helps
organizations of all sizes achieve the kind of speed and agility necessary to
succeed in an increasingly mobile and dynamic world. Citrix products are in
use at more than 260,000 organizations and by over 100 million users globally.
Annual revenue in 2012 was $2.59 billion. Learn more at

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Katy Garlinghouse, 650-395-6957
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