Drip, Drip: Canadians much quicker to repair an internet outage than a leaky
Just one drop per second wastes 25 litres a day of clean, fresh water
TORONTO, March 20, 2013 /CNW/ - While most Canadians (75 per cent) would fix
an internet outage within a few hours or a day, and two-thirds (64 per cent)
would repair a TV reception problem that quickly, only half (52 per cent)
would fix a leaky faucet within the same timeframe. Further, one-third of
Canadians (33 per cent) would take up to a week or more to stop the drip,
according to the sixth annual 2013 RBC Canadian Water Attitudes Study,
commissioned by the RBC Blue Water Project and administered by GlobeScan.
"With just days to go until World Water Day on March 22, we'd like Canadians
to think about the value of clean, fresh water," says Bob Sandford, chair of
Canadian Partnership Initiative of the UN Water for Life Decade. "To continue
enjoying the quality of drinking water we all want and need, Canadians must
understand that it's a finite resource."
Leaking faucets can be deceptively large water wasters, says Sandford. A tap
leaking at a rate of only one drop per second can waste more than 25 litres of
water a day - which adds up to about 10,000 litres a year. The culprit is
usually a worn-out washer that costs just a few cents to repair.
According to the study, Canadians ages 18 to 34 are least likely to repair the
leaky faucet within a few hours or a day (45 per cent) and Canadians aged 55
and older are the most likely to fix the drip quickly (65 per cent).
Younger Canadians feel most guilty about negative behavior - yet do it anyway
Canadians ages 18 to 34 are much more likely to feel guilty about their own
negative impact on the environment (45 per cent) than 35 to 55 year olds (28
per cent) or Canadians aged 55+ (19 per cent). Yet, despite this guilt,
Canadians ages 18 to 34 are least likely, among all Canadians to:
-- Avoid watering the lawn in the summer (44 per cent versus 51
per cent and 54 per cent, respectively, for 35 to 55 year olds
and those age 55 and older)
-- Shower for no more than five minutes on any given day (23 per
cent versus 41 per cent and 64 per cent, respectively, for 35
to 55 year olds and those age 55 and older)
-- Pay attention to news and other information about fresh water
issues (33 per cent versus 35 per cent and 47 per cent,
respectively, for 35 to 55 year olds and those age 55 and
According to the study, young Canadians are far more likely to admit to
treating themselves to an extra-long shower when they 'want to relieve stress
or get away from it all' (37 per cent versus 18 per cent and 10 per cent,
respectively, for 35 to 55 year olds and 55+).
About the 2013 RBC Canadian Water Attitudes Study
The 2013 RBC Canadian Water Attitudes Study included an online survey
administered by GlobeScan between January 23 and February 11, 2013. It
included a sample of 2,282 Canadian adults from GMI's Canadian panel.
Weighting was employed to balance demographics, to ensure the sample's
composition reflects the adult population according to Canadian Census data
and to provide results intended to approximate the sample universe. Results
were weighted by gender, age, region, and community size. The sample included
a minimum of 200 respondents in each of Vancouver, Calgary, and Montreal, and
300 in Toronto. The margin of error for a strict probability sample for as
sample of this size (n=2,282) would be ±2.
About RBC Blue Water Project
The RBC Blue Water Project is an historic, wide-ranging, 10-year global
commitment to help protect the world's most precious natural resource: fresh
water. Since 2007, RBC has pledged over $36 million to more than 500
charitable organizations worldwide that protect watersheds and promote access
to clean drinking water, with an additional $6 million pledged to universities
for water programs. In 2013-2014, the RBC Blue Water Project will focus on
supporting initiatives that help protect water in towns, cities and urbanized
areas. For further information, visit rbc.com/bluewater.
About RBC Community and Sustainability
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under
the master brand name RBC. We employ approximately 80,000 full- and part-time
employees who serve more than 15 million personal, business, public sector and
institutional clients through offices in Canada, the U.S. and 49 other
countries. RBC is recognized among the world's financial, social and
environmental leaders and is listed on the 2012 - 2013 Dow Jones
Sustainability World Index, the DJSI North American Index, the Jantzi Social
Index and the FTSE4Good Index. RBC is one of Canada's Greenest Employers, one
of Canada's 50 Most Socially Responsible Corporations and among the Global 100
Most Sustainable Corporations in the World.
RBC supports a broad range of community initiatives through donations,
sponsorships and employee volunteer activities. In 2012, we contributed more
than $95 million to causes worldwide, including donations and community
investments of more than $64 million and $31 million in sponsorships.
For further information, or to arrange an interview, please contact: André
Roberts, RBC Communications, 416 974-3678 Alicia DeBoer, RBC Communications,
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-0- Mar/20/2013 13:00 GMT
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