Spring Has Officially Hatched At Baskin-Robbins With Introduction Of New Ice
Cream Chick Cake
Baskin-Robbins Partners with the Tip Junkie Blog to Make its Chick Cake the
Center of Attention this Season
CANTON, Mass., March 20, 2013
CANTON, Mass., March 20, 2013 /PRNewswire/ --Spring has arrived at
Baskin-Robbins as the world's largest chain of ice cream specialty shops today
announced the newest addition to its innovative selection of ice cream cakes –
the Chick Cake. Bright and cheery on the outside, delicious on the inside with
a customizable combination of Baskin-Robbins ice cream and cake, the Chick
Cake is sure to be the centerpiece of any table this season. Also available
this spring is the Chick Individual Treat, which is the perfect single serving
partner to accompany Baskin-Robbins' new Chick Cake.
(Photo: http://photos.prnewswire.com/prnh/20130320/NY79813-a )
"At Baskin-Robbins, we're always looking for delicious and festive ways to
celebrate different seasons throughout the year with our guests," said Stan
Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation
at Dunkin' Brands. "This spring, we wanted to create a memorable cake that
really brought the season to life with bright colors and a whimsical design.
The Chick Cake will not only delight ice cream lovers, but will also
effortlessly serve as an impressive centerpiece that will brighten any table."
To help celebrate spring, Baskin-Robbins has partnered with popular craft
blogger, Laurie Turk of TipJunkie.com, to share fun and helpful tips for
creating the perfect tablescape featuring the Chick Cake this season.
"I love entertaining and I'm always looking for new ways to surprise my guests
with creative and thoughtful touches for a party setting," said Turk. "The
Baskin-Robbins Chick Cake is so adorable, it's a centerpiece on its own, and
lends itself well to decorative complements that taken together create a fun
tablescape that really celebrates the season of spring."
Here are Laurie's tips for a "do-it-yourself" tablescape for the
Baskin-Robbins Chick Cake:
oStart at the bottom. Decorate from the bottom upward - table cloth, place
mat, plate, etc. It's important to have a solid foundation from which to
build off. Consider using wrapping paper instead of a plastic table cloth.
You still have the benefit of a clean and more sophisticated look, with
all of the fun patterns and colors to choose from.
oAdd comfort. Objects that grow naturally bring warmth and a comforting
feeling to your guests, so be sure to add plants and flowers to your
table. This also applies to fabrics and ribbon (such as those made from
oLayer. Create an eye-catching table by adding dimension and layers to your
decor. Instead of putting the napkin on the side of the plate, place it on
top with a ribbon for a pop of color. Resist the urge to place things in
rows and try putting them on top of each other instead.
oMix patterns. There are two different types of patterns: organic and
geometric. Geometric patterns show straight lines, circles, triangles,
rectangles and polygons. Organic patterns are shapes we find in nature
like leaves, flowers or waves. The key to mixing patterns is to use one
organic and one geometric pattern. Mixing two or more of the same type of
pattern becomes messy and makes it hard for the eye to focus.
oKeep it simple. When planning any tablescape, stick with two or three
colors. Many times adding a fourth color can quickly take decor from chic
For more information about Baskin-Robbins' frozen treats and its Chick Cake,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins) or on Twitter
Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is
the world's largest chain of ice cream specialty shops. Baskin-Robbins creates
and markets innovative, premium hard scoop ice cream and soft serve, custom
ice cream cakes and a full range of beverages, providing quality and value to
consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led to the
creation of more than 1,000 ice cream flavors and a wide variety of delicious
treats. In 2012, more than 13.3 million ice cream cakes were sold in
Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops
had global franchisee-reported sales of approximately $1.9 billion.
Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands
Group, Inc. (Nasdaq: DNKN) family of companies. For further information,
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