Social Media Gets Its Own Month; TeleTech Dedicates March to Sharing Social Media Best Practices for Brands

  Social Media Gets Its Own Month; TeleTech Dedicates March to Sharing Social
  Media Best Practices for Brands

   Social Media Trends and Tools Influence Customer Engagement and Employee

Business Wire

DENVER -- March 20, 2013

Call it the Facebook effect or the Twitter phenomena, but either way it’s
clear that social media is becoming increasingly important as a customer
service and engagement tool. Recognizing its benefit to brands, TeleTech is
dedicating an entire month to social media.  Throughout March, TeleTech will
share ways businesses can optimize their social media strategies to better
serve their customers, while leveraging best practices to become social media

The March edition of TeleTech’s CExpress newsletter kicks off the conversation
by providing everything marketers need to develop their social media expertise
in order to genuinely connect with consumers on their home turf.

TeleTech CExpess includes:

  *Access to an entire magazine issue, Like Me: The Strategic Side of Social
    Media, dedicated to executive perspectives and industry insights
  *A video about using social media to enhance customer experience strategy
    to see how social tactics create demand and increase customer loyalty
  *A step-by-step article: Differentiate your brand with social care: Four
    steps to execute, manage and measure social care
  *An article: Social Outrage, OMG! What it takes to build a socially
    attack-resilient organization

The CExpress newsletter is published 12 times a year and is designed to
inspire customer experience excellence. Each issue contains the best
customer-centric thought leadership and in-depth research articles. Sign up to
have the publication delivered to your inbox.

This month, in addition to the newsletter articles, TeleTech helps marketers
get their heads around the concept of social CRM with an in-depth white paper
explaining how to craft a successful social CRM program to drive ROI and
create brand evangelists.

There are also infographics available that take a look at what customers
expect after they express feedback on Facebook and Twitter. The surprising
answers from TeleTech’s survey can be viewed here.


For 30 years, TeleTech (NASDAQ: TTEC) and its subsidiaries have helped the
world’s most successful companies design, enable, manage and grow customer
value through the delivery of superior customer experiences across the
customer lifecycle. As the go-to partner for the Global 1000, the TeleTech
group of companies delivers technology-enabled solutions that maximize
revenue, transform customer experiences and optimize business processes. From
strategic consulting to operational execution, our more than 43,000 employees
drive success for clients in the communications and media, financial services,
government, healthcare, technology, transportation and retail industries.
Through the TeleTech Community Foundation, the company leverages its
innovative leadership to ensure that students in underserved communities
around the globe have access to the tools and support they need to maximize
their educational outcomes. For additional information, please visit


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