DU Telecom Rolls-out High-End Machine-to-Machine Services in the UAE in Partnership with Gemalto

  DU Telecom Rolls-out High-End Machine-to-Machine Services in the UAE in
  Partnership with Gemalto

    UAE’s first deployment of Machine Identification Modules in Gemalto’s
                            dedicated M2M solution

Business Wire

DUBAI, United Arab Emirates & AMSTERDAM -- March 20, 2013

Regulatory News:

Gemalto and du agreement (Photo: Business Wire)

Gemalto and du agreement (Photo: Business Wire)

UAE’s integrated telecommunications service provider DU Telecom, and Gemalto
(Euronext NL0000400653), the world leader in digital security, announced an
agreement to deploy Gemalto’s Machine Identification Module (MIM) in what is
the first to deploy cutting-edge machine-to-machine (M2M) communication
technology in the UAE market. Designed to make business processes more
efficient and cost-effective, Gemalto’s Cinterion™ MIM cards will be
integrated in all major M2M initiatives by du for a variety of end-markets,
from oil and gas, retail, healthcare, utilities, to power management, as well
as the transportation sector and will contribute to vast operational
improvements in the region’s industrial sectors. The solution allows for
remote machines to directly communicate with central management systems and
enable increased productivity.

Gemalto’s MIMs are specialized SIM platforms designed for M2M wireless
communication and will operate on DU’s state-of-the art network. They meet the
demanding requirements of varying industrial environments and ensure M2M
applications resist the climatic challenges in the UAE, endure a long lifespan
and support miniaturization requirements. The MIMs can be embedded in smart
meters and will enable utility companies or energy distributors in the UAE to
securely and remotely monitor electricity consumption in real time. In the oil
and gas industries, the devices will help manage hard–to-reach meters to
ensure effective maintenance. Transportation companies will have the option of
tracking the flow of vehicles to optimize their routes with up-to-the-minute
traffic information leading to a significant reduction in overall
non-productive periods.

“Machine to Machine communication is a dynamic collaborative tool and is
perfectly suited for core sectors such as oil and gas, manufacturing,
transportation and healthcare. This is an emerging new focus area for us as
part of our strategy to tap new business models and revenue streams. We chose
Gemalto for their expertise in M2M technology which exemplifies our reliable
and enhanced services to our customers,” said Farid Faraidooni, Chief
Commercial Officer, DU Telecom.

“DU is fuelling innovation in the UAE and the deployment of MIM cards has the
potential to change the industry’s landscape in the region. M2M is surging
globally with analysts forecasting it will become a $28 billion market by
2014^1. Gemalto and DU are dedicated to enabling this growth in the Middle
East,” added Eric Claudel, Senior Vice President of Telecommunication at
Gemalto Middle East.

^1 Source: Beecham Research

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security
with 2012 annual revenues of €2.2 billion and more than 10,000 employees
operating out of 83 offices and 13 Research & Development centers, located in
43 countries.

We are at the heart of the rapidly evolving digital society. Billions of
people worldwide increasingly want the freedom to communicate, travel, shop,
bank, entertain and work – anytime, everywhere – in ways that are enjoyable
and safe. Gemalto delivers on their expanding needs for personal mobile
services, payment security, authenticated cloud access, identity and privacy
protection, eHealthcare and eGovernment efficiency, convenient ticketing and
dependable machine-to-machine (M2M) applications.

Gemalto develops secure embedded software and secure products which we design
and personalize. Our platforms and services manage these secure products, the
confidential data they contain and the trusted end-user services they enable.
Our innovations enable our clients to offer trusted and convenient digital
services to billions of individuals.

Gemalto thrives with the growing number of people using its solutions to
interact with the digital and wireless world.

For more information visit www.gemalto.com, www.justaskgemalto.com,
blog.gemalto.com, or follow @gemalto on Twitter.

About du

We opened for business in 2006. We offer mobile and fixed telephony, broadband
connectivity and IPTV services to individuals, homes and businesses. We also
provide carrier services for businesses and satellite up/downlink services for
TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance
and expand our bouquet of service offerings. Our people come from over 60
countries - we mirror the rich cultural diversity of our nation, while being
able to serve our customers in a variety of languages. Over 50% of our senior
management team and customer-facing employees are UAE nationals, and we remain
committed to providing fulfilling opportunities for quality talent in a
cosmopolitan working environment.

By the end of 2012, more than 6.45 million people and over 50,000 businesses
have chosen to use our services. In a survey conducted by ARC Chart, we were
named the Best Mobile Broadband Network 2012 in the Middle East and Africa
region. We also ranked first in MENA’s Standard & Poor/Hawkamah Environmental,
Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by
Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and
Technology LLC and the remaining stake by public shareholders. du is listed on
the Dubai Financial Market (DFM) and trades under the name ‘du’.

Photos/Multimedia Gallery Available:



Gemalto Media Contacts:
Peggy Edoire, +33 4 42 36 45 40
Europe, Middle East & Africa
Yvonne Lim, +65 6317 3730
Asia Pacific
Nicole Smith, +1 512 758 8921
North America
Ernesto Haikewitsch, +55 11 51 05 92 20
Latin America
Saugat Chatterjee, Mobile: +971 55 9367045
Brand & Communications
Email: saugat.chatterjee@du.ae
LeoComm PR:
Reka Sepsy, Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@leocommpr.com
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