Adobe Creative Cloud Subscriptions Surpass Half-Million Mark

  Adobe Creative Cloud Subscriptions Surpass Half-Million Mark

Free Creative Cloud Memberships Exceed 2 Million

Business Wire

SAN JOSE, Calif. -- March 19, 2013

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® Creative
Cloud™ has exceeded 500,000 paid individual members. The company also reported
that free and trial memberships have exceeded 2 million. Free subscriptions
are a proven on-ramp for customers to move to a paid Creative Cloud

“Creative Cloud adoption continues to accelerate,” said David Wadhwani, senior
vice president, Digital Media Business, Adobe. “Reaching the half-million
subscription milestone in less than one year is a strong indication of
customer appetite for the ongoing stream of innovation we are delivering.”

Adobe’s Creative Cloud is the go-to destination for creative professionals,
satisfying their need to access all their creative tools and services as well
as sync and store their work and collaborate with fellow creatives. Creative
Cloud subscription growth is being driven by its attractive pricing as well as
the frequent product, feature and service enhancements the company is
providing. Adobe’s recent acquisition of Behance, the leading online social
media platform for creatives, accelerates Adobe’s strategy to bring great
community features to Creative Cloud.

About Creative Cloud

Adobe® Creative Cloud™ is a membership-based service that provides users with
unlimited access to download and install all Adobe Creative Suite® desktop
applications, plus other applications including Adobe Photoshop® Lightroom®,
Adobe Muse™, Adobe Edge Tools & Services; game developer tools and integration
with the Adobe Touch Apps*. With Creative Cloud membership, users also have
access to publishing services to deliver apps and websites, cloud storage and
the ability to sync to any device, and new products and exclusive updates as
soon as they’re released.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Creative Cloud, Creative Suite, Photoshop, Lightroom and Muse are either
registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the property of
their respective owners.

* Internet connection required. Adobe online services, including the Adobe
Creative Cloud service, are available only to users 13 and older and require
agreement to additional terms and Adobe's online privacy policy. The
applications and online services are not available in all countries or
languages, may require user registration and may be subject to change or
discontinuation without notice. Additional fees or subscription charges may


Adobe Systems Incorporated
Russell Brady, 408-536-6048
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