Molson Canadian serves up a refreshing new approach to wheat beer
Clean, smooth and approachable wheat lager
TORONTO, March 20, 2013 /CNW/ - Whether or not you've tried one before, Molson
Canadian is giving you a great new reason to make a wheat beer part of your
next get-together with friends, or even your next good meal, with the
introduction of Molson Canadian Wheat™, an unfiltered wheat lager beer
lovers will find highly refreshing and approachable.
Molson Canadian Wheat is a wheat beer with a Canadian twist. It offers a
highly drinkable and approachable lager in a style of beer that is most
commonly offered as an ale. It has a wholesome wheat taste without the
signature citrus, spicy flavour of Belgian-style wheat beers or the clove-like
character of some German-style wheat beers.
Like Molson Canadian, Molson Canadian Wheat is made from the best this land
has to offer including two-row barley, specially selected grown Soft White
Spring Wheat and Molson's own yeast, as well as a selection of the finest hops.
"When you pour Molson Canadian Wheat you will first notice its light golden
colour and naturally cloudy appearance because it is not filtered — with
nothing added, nothing taken away," says Jonathan Lowes, Molson Coors
brewmaster. "It has a fresh wheat flavour with a hint of maltiness, which is
balanced by the fruity character of just-ripened bananas, with a finish that
is clean, smooth and highly refreshing."
Molson Canadian Wheat will appeal to beer drinkers, regardless if they've
tried a wheat ale or lager before. It is perfect on its own and pairs well
with delicate foods such as garden salads, light soups, vegetarian meals,
white fish, seafood and sushi.
"We've created a wheat beer that our drinkers can enjoy in a wide variety of
occasions," says Jennifer Davidson, Vice President Marketing for Molson Coors.
"We think our drinkers will appreciate that we've brewed this beer using the
finest Canadian ingredients which is consistent with what they would expect
from the Molson Canadian brand."
Package Formats and Pricing
Molson Canadian Wheat contains 4.5% ABV (alcohol by volume). It will be sold
in the following formats, although package availability and pricing will vary
-- 6 X 341 ml bottles
-- 12 X 341 ml bottles
-- 473 ml cans
Molson Canadian Wheat will be available only in Canada at beer and liquor
stores starting March 18, with full Canadian distribution by early May 2013.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews, markets
and sells a portfolio of leading brands such as Coors Light, Molson Canadian,
Molson Dry, Carling, Blue Moon and Keystone Light across the Americas, Europe
It operates in Canada through Molson Coors Canada, in the U.S. through Miller
Coors and in the U.K. and Ireland through Molson Coors (UK and Ireland). For
more information on Molson Coors Brewing Company visit www.molsoncoors.com.
For more information about Molson Canadian Wheat or Molson Canadian visit
Sara Doucet Harbinger (416) 960-5100 x229 firstname.lastname@example.org
Kelly Lynn Armstrong Harbinger (416) 960-5100 x 241
SOURCE: MOLSON CANADIAN
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-0- Mar/20/2013 12:03 GMT
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