Molson Canadian serves up a refreshing new approach to wheat beer

Molson Canadian serves up a refreshing new approach to wheat beer 
Clean, smooth and approachable wheat lager 
TORONTO, March 20, 2013 /CNW/ - Whether or not you've tried one before, Molson 
Canadian is giving you a great new reason to make a wheat beer part of your 
next get-together with friends, or even your next good meal, with the 
introduction of Molson Canadian Wheat™, an unfiltered wheat lager beer 
lovers will find highly refreshing and approachable. 
Molson Canadian Wheat is a wheat beer with a Canadian twist. It offers a 
highly drinkable and approachable lager in a style of beer that is most 
commonly offered as an ale. It has a wholesome wheat taste without the 
signature citrus, spicy flavour of Belgian-style wheat beers or the clove-like 
character of some German-style wheat beers. 
What's Inside 
Like Molson Canadian, Molson Canadian Wheat is made from the best this land 
has to offer including two-row barley, specially selected grown Soft White 
Spring Wheat and Molson's own yeast, as well as a selection of the finest hops. 
"When you pour Molson Canadian Wheat you will first notice its light golden 
colour and naturally cloudy appearance because it is not filtered — with 
nothing added, nothing taken away," says Jonathan Lowes, Molson Coors 
brewmaster. "It has a fresh wheat flavour with a hint of maltiness, which is 
balanced by the fruity character of just-ripened bananas, with a finish that 
is clean, smooth and highly refreshing." 
Molson Canadian Wheat will appeal to beer drinkers, regardless if they've 
tried a wheat ale or lager before. It is perfect on its own and pairs well 
with delicate foods such as garden salads, light soups, vegetarian meals, 
white fish, seafood and sushi. 
"We've created a wheat beer that our drinkers can enjoy in a wide variety of 
occasions," says Jennifer Davidson, Vice President Marketing for Molson Coors. 
"We think our drinkers will appreciate that we've brewed this beer using the 
finest Canadian ingredients which is consistent with what they would expect 
from the Molson Canadian brand." 
Package Formats and Pricing 
Molson Canadian Wheat contains 4.5% ABV (alcohol by volume). It will be sold 
in the following formats, although package availability and pricing will vary 
by province: 


    --  6 X 341 ml bottles
    --  12 X 341 ml bottles
    --  473 ml cans

Availability

Molson Canadian Wheat will be available only in Canada at beer and liquor 
stores starting March 18, with full Canadian distribution by early May 2013.

About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering 
extraordinary brands that delight the world's beer drinkers. It brews, markets 
and sells a portfolio of leading brands such as Coors Light, Molson Canadian, 
Molson Dry, Carling, Blue Moon and Keystone Light across the Americas, Europe 
and Asia.

It operates in Canada through Molson Coors Canada, in the U.S. through Miller 
Coors and in the U.K. and Ireland through Molson Coors (UK and Ireland). For 
more information on Molson Coors Brewing Company visit www.molsoncoors.com. 
For more information about Molson Canadian Wheat or Molson Canadian visit 
www.molsoncanadian.ca.

Sara Doucet Harbinger (416) 960-5100 x229 sdoucet@harbingerideas.com

Kelly Lynn Armstrong Harbinger (416) 960-5100 x 241 
karmstrong@harbingerideas.com

SOURCE: MOLSON CANADIAN

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CO: MOLSON CANADIAN
ST: Quebec
NI: FBR FOD NP 

-0- Mar/20/2013 12:03 GMT


 
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