World of Leggings Calls Its “Made in the USA” Manufacturing Strategy
Advantageous Compared to Asian Manufacturing Citing Recent Issues and
Product Recalls by Lululemon and Others
LOS ANGELES -- March 20, 2013
BRAVADA International Ltd. (www.WorldofLeggings.com) (Pink Sheets:BRAV) -
World of Leggings announced today that it calls its “Made in the USA” strategy
advantageous over companies that use Asian based manufacturing of women’s
fashion citing recent quality control issues and product recalls by Lululemon
and others. World of Leggings® maintains a strict policy of “Made in the USA”
women’s fashion with over 95% of its women’s leg fashion and leggings,
manufactured in Los Angeles, California. World of Leggings cites multiple
advantages to its “Made in the USA” manufacturing policy which include same
day and real time quality control, “Just in Time” inventory management,
superior overall quality, reduced capital and shipping costs as well as
economic benefit to the United States through job creation and capital flows.
Recently, Lululemon Athletica announced a large recall of its Asian made black
Luon women's bottoms from their stores, showrooms and e-commerce site that
affected approximately 17% of all its women's bottoms. Additionally, products
manufactured in China accounted for 67% of consumer product recalls in 2007,
as cited by the February 2008 NERA.com Study.
“I always employ a contrarian way of thinking when it comes to implementing
macro elements of our Company’s overall business strategy,” replied Danny
Alex, CEO of BRAVADA International - World of Leggings. “When the phenomenon
of overseas manufacturing began to manifest itself in large scale some 10
years ago, I was of the opinion that the right thing would have to be to
manufacture products in the United States and moreover, when you look at the
massive benefits of manufacturing domestically, you come to a quick and easy
decision that Made in the USA is a stronger overall policy in maintaining
inventory as well as quality control.”
All of BRAVADA International’s major business entities, World of Leggings
retail stores, WorldofLeggings.com and OnlyLeggings.com employ a “Made in the
USA” manufacturing policy.
About BRAVADA International Ltd.
BRAVADA International owns and operates World of Leggings,
WorldofLeggings.com, and OnlyLeggings.com. World of Leggings® is a real world
leggings superstore that specializes in all styles of Made in the USA
leggings, tights and bodysuits. OnlyLeggings.com is the largest online
leggings superstore for leggings such as faux leather leggings, galaxy
leggings, tribal leggings, bodysuits, cotton basic leggings and more.
This news release may contain statements about future expectations, plans,
prospects or performance of BRAVADA International Ltd. that constitute
forward-looking statements for purposes of the safe harbor Provisions within
the meaning of the Securities Act of 1933 and the Securities Exchange Act of
1934, as amended by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements can be identified by phrases such as BRAVADA
"believes," "intends," "expects," "anticipates," "foresees," "forecasts,"
"estimates" or other words or phrases of similar import. All such
forward-looking statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from those in forward-looking
World of Leggings is a Registered Trademark of BRAVADA International Ltd.
Lululemon Athletica is a Registered Trademark of Lululemon Athletica Canada
BRAVADA International Ltd.
Danny Alex, CEO
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