New Report Discusses Worldwide Impact of Ageing Consumers

New Report Discusses Worldwide Impact of Ageing Consumers 
By 2047 There Will Be 2 Billion Mature Consumers Worldwide 
CHICAGO, IL -- (Marketwire) -- 03/20/13 --  The Consumer Goods Forum
(CGF) and A.T. Kearney today released a report, "Understanding the
Needs and Consequences of the Ageing Consumer." This report
highlights the urgent need for the consumer goods industry to address
changing consumer demographics. The report analyzes the impact of the
fastest growing demographic segment globally -- people older than 60
-- and provides specific recommendations for companies to meet the
needs of mature consumers. 
Paul Bulcke, CEO of Nestle and co-sponsor of the CGF's Health &
Wellness Initiative, said, "Human longevity is increasing across the
globe, in both industrialized and developing nations, bringing to
nearly one billion the population over 60 years. Consumer goods
industries have a huge and rapidly increasing opportunity to provide
these consumers with appropriate goods and services that serve their
needs and expectations." 
Some of the major trends that characterize the demographic agequake
include falling birthrates, increased longevity, improved health for
mature citizens, increasing wealth of mature consumers, and increased
employment for people between ages 65 and 74. The study notes that
people are staying healthy longer. Once an adult has reached the age
of 60, he or she can expect 13 more years of full health in India, 15
more years in China, 19 more years in the United States, and 21 more
years in Japan. A key element of the mature consumer business
proposition is that in developed societies, mature citizens control
much of the wealth. Additionally, people are working longer and
businesses need to take advantage of the experience and potential of
workers over the age of 65. 
Dick Boer, president and CEO of Royal Ahold and fellow co-sponsor of
the CGF's Health & Wellness Initiative, said, "Ageing populations
will dramatically shape the face of our society moving into the
future. We see this as a unique opportunity for companies deeply
embedded in the social fabric of the communities they serve. We have
a responsibility to help the ageing consumer access the goods and
services they need and want, but also continue to recognize them as
valued and engaged members of the community." 
Mike Moriarty, A.T. Kearney partner and moderator of the Expert
Roundtable, commented "This demographic earthquake requires us to
rethink the nature of our social contracts and our pension and health
systems, not to mention the way we design our products and our
stores, the way we hire and train and educate people and the way we
think of our careers, our family structures and our communities." 
The full report on the impact of ageing consumers is available for
download via A.T. Kearney ( and
The Consumer Goods Forum (  
About the Report
 The report was based on an analysis of demographic
trends and interviews with 3,000 consumers 60 years and older from
seven countries as well as the findings of an expert roundtable that
was held in October 2012. The roundtable included external and member
company experts in ageing, nutrition, urban planning, sociology,
housing psychology, and other fields to provide an in-depth
understanding of the consequences and needs of a growing ageing
The Consumer Goods Forum
 The Consumer Goods Forum (CGF) is a global,
parity-based industry network, driven by its members. It brings
together the CEOs and senior management of over 400 retailers,
manufacturers, service providers and other stakeholders across 70
countries and reflects the diversity of the industry in geography,
size, product category and format. Forum member companies have
combined sales of EUR 2.5 trillion. Their retailer and manufacturer
members directly employ nearly 10 million people with a further 90
million related jobs estimated along the value chain. 
A.T. Kearney
 A.T. Kearney is a global team of forward-thinking,
collaborative partners that delivers immediate, meaningful results
and long-term transformative advantage to clients. Since 1926, we
have been trusted advisors on CEO-agenda issues to the world's
leading organizations across all major industries and sectors. A.T.
Kearney's offices are located in major business centers in 39
Meir Kahtan
Meir Kahtan Public Relations, LLC
+1 212-575-8188 
Jim Brown
A.T. Kearney
+1 312-223-6220 
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