Samsung Transforms the TV Experience through Software and Hardware Innovation

  Samsung Transforms the TV Experience through Software and Hardware
  Innovation

  First ever Evolution Kit, S-Recommendation and Smart Hub offer consumers a
                television viewing experience unlike any other

   New audio products deliver superior sound quality and easy connectivity
                                   options

Business Wire

RIDGEFIELD PARK, N.J. -- March 20, 2013

Samsung Electronics America today announced a new Smart TV experience that
simplifies how consumers search for and discover their preferred content,
while raising the bar in picture quality. Its highly anticipated line of 2013
TVs will begin shipping this month in the U.S., beginning with the LED
8000-series and the Plasma 8500-series.

“The TV industry is undergoing a sea change in both content and technology.
Although consumers can now access a plethora of content from myriad sources,
finding and choosing their favorite content has become even harder. Our 2013
Smart TVs make it easy for you to spend less time searching for shows and
movies, and more time discovering and watching the content you love,” said Joe
Stinziano, Executive Vice President, Samsung Electronics America. “Samsung has
also created an evolutionary TV, so the TV that consumers buy today will
transform into the TV of tomorrow. Thanks to the world’s first Smart Evolution
Kit, consumers will have the latest features and they won’t be left behind.”

The 2013 line up of TVs represent Samsung’s sixth generation of Smart TV.
While features vary by model, highlights of select products include:

  *A redesigned Samsung Smart Hub that offers five dynamic menu panels to
    help consumers manage and navigate different types of content.
  *With S-Recommendation, consumers can easily find the content they want –
    whether on TV or via premium VOD services – thanks to personalized
    recommendations based on their viewing habits over time.
  *Outstanding picture quality across the 2013 lines. Samsung’s UHD TV and
    LED TVs offer brighter, more vibrant color, and its flagship Plasma TV
    delivers deeper blacks and brighter whites than previously seen on plasma
    models.
  *Smart Evolution Kit gives owners of flagship 2012 Samsung TVs the
    opportunity to update their models with some of the latest features from
    2013 without having to buy a new set.
  *A quad-core CPU enables quick app launching, web browsing and
    multi-tasking.
  *Smart View lets consumers move content seamlessly from the TV to connected
    devices and back in real-time, so consumers never miss a moment of their
    favorite shows using AllShare.
  *Advanced Smart Interaction allows consumers to use everyday language and
    casual gestures to control the TV.

Samsung Transforms TV Watching

From Smart Evolution, to a re-designed Smart Hub, to the unmatched picture
quality of Samsung’s UHD TV, Samsung has created a full suite of smart
products and solutions that allow consumers to engage with and experience
their TV in new ways.

This year, Samsung’s redesigned Smart Hub makes it easier for consumers to
discover the content they love. It eliminates the need to navigate through
myriad sources and options, and provides a simple way to manage content from
one central location. Available on select 2013 TVs, Blu-ray players and home
theater systems, the new Smart Hub draws inspiration from how consumers
interact with mobile devices by offering intuitive controls and a
one-of-a-kind user experience. The easy-to-navigate interface organizes
content on five dynamic panels, including Smart TV program guides,
video-on-demand, apps, social and personal content. These panels include:

  *On TV – shows the channel that is currently playing as well as the most
    relevant, personalized suggestions that may be airing shortly based on
    consumer viewing habits
  *Movies & TV Shows – an easy view of movies and TV services and
    over-the-top content that are available from various content providers.
  *Music, Photos & Clips – allows consumers to organize personal content and
    files on Samsung Smart TVs and other linked devices
  *Social – highlights user created content from friends and family, popular
    videos from Facebook, Twitter, YouTube, and video call services
  *Smart TV Apps – organizes downloaded Samsung Apps and recommendations for
    easy access

Samsung has also created the first-ever recommendation engine for TVs to help
consumers navigate the overwhelming amount of content available. Samsung’s
S-Recommendation gives consumers a unique way of discovering content based on
their personal preferences. It analyzes consumers’ past viewing habits over a
period of six months to “learn” their preferences so that it can recommend
similar content. The recommendations are provided from a variety of sources,
including broadcast television as well as streaming services.

Smart Interaction has also been upgraded with the ability to recognize natural
language use (such as full phrases) as well as more casual hand movement (like
swiping to change screens).

To ensure consumers continue to enjoy the best experience from their Samsung
TVs, Samsung’s Smart Evolution Kit, an industry first, offers a cost-effective
way for consumers to update their TVs with the latest technologies and
features. The kit fits into the evolution slot on the back of 2012 Samsung
7500 and 8000 Series LED TVs, as well as Samsung Series 7000 and 8000 Plasma
TVs, and updates them with some of the latest features and functions included
in the newest Samsung models. 2013 F7500 LED and above and F8500 Plasma TVs
also include a Smart Evolution slot.

The 2013 Smart Evolution kit includes a quad-core processor, GPU and memory
for faster processing and multi-tasking, the updated Smart Hub and the latest
picture display software. The Smart Evolution Kit is packaged with the 2013
Smart Touch Remote, and will be available in May for $299.99.

Bigger Is Better

For consumers that desire the very best in home entertainment, Samsung’s S9
UHD TV represents an industry breakthrough both in picture quality and design.
Samsung’s Precision Black Pro technology delivers deep, real blacks and pure
vivacious whites, while the combination of an extremely high contrast ratio
and Ultimate Dimming control functionality means consumers will experience the
sharpest resolutions ever seen on large format displays. In addition,
Samsung's proprietary up-scaling engine up-converts HD or Full-HD to UHD-level
picture quality by restoring detail information to create greater precision
and real-life picture quality.

The S9’s 3-way 2.2 channels of 120 watt sound also delivers an audio
experience that is six times better than a standard TV, so consumers can truly
immerse themselves in the experience, almost like they were in the thick of
the action. This 85-inch UHD TV also offers a timeless design – the TV appears
to float within its thin frame – which challenges traditional concepts of TV
design. The UN85S9 will be available will be available for pre-order on
Samsung.com at the end of March for $39,999.

The Brightest LED Line with the Highest Contrasts Available

The F8000 series, Samsung’s 2013 flagship LED Smart TV, boasts a stunning
design that complements any room in the home. It offers the most vibrant and
richest colors with the highest contrasts and the brightest picture quality of
any Samsung LED TV to date. Samsung’s proprietary Micro Dimming Ultimate
technologyprovides greater contracts, deeper black levels and maximum
brightness – along with the full suite of Samsung Smart features. Consumers
will enjoy the speed at which they can browse the web or download and access
apps, thanks to the TV’s quad-core processor, a first in the industry. The
F8000 will be available this year in size classes ranging from 46” to 75” at
varying price points.

Setting a New Standard

Samsung’s F8500 Plasma TV, 2013 flagship plasma model, is the new industry
standard for TV excellence offering deeper blacks and brighter picture quality
than previously seen on plasma TVs. The F8500 delivers the same brightness and
eight times the black levels as standard LED TVs, thanks to Samsung’s
proprietary Deep Black Algorithm and Real Black Pro II. The F8500 is also one
of the first televisions with native support for HEVC-encoded content, which
delivers the richest, most immersive content. With Samsung’s One Body Form
design, the F8500 is created from a single piece of metal while highlighted
with a dark titan metal color for a futuristic design. The F8000 will be
available this year in several size classes ranging from 51” to 64” at varying
price points.

The Ultimate Sound Experience with Samsung’s Vacuum Tube Technology

Samsung unveiled its unique vacuum tube amplifiers in 2012 with its wireless
audio docks. The vacuum tube offers audiophiles the best of both worlds – the
warm richness of a tube amplifier with the power and precision of digital
technology. The company today demonstrated a continued commitment to raising
the bar in quality audio by expanding the line of digital audio products that
offer this successful hybrid tube technology.

New in 2013, Samsung’s vacuum tube technology will be integrated into the
HW-F750 soundbar so consumers can enjoy the rich, powerful sound quality they
desire. A wireless sub-woofer means consumers have even greater flexibility in
setting up the system, so as to maintain their clean and minimalist décor. The
HW-F750 also connects wirelessly to select 2012 and 2013 Samsung Smart TVs via
Bluetooth, which means the soundbar may be connected without any audio cables,
making set up a breeze. The Soundbar will be available in March for $799.

The vacuum tube amplifier can also be found in Samsung’s home theater systems,
beginning with the HT-F6500W, for improved audio clarity and warmth. The
Blu-ray component of the HT-F6500W also offers Samsung’s latest Smart Hub and
AllShare features, along with full web browsing capabilities. The HT-F6500W
delivers outstanding value at $599, and will be available in March.

The Freedom to Enjoy Quality Sound Anywhere

Consumers can now enjoy crystal clear sound wherever they are with the DA-F60
portable wireless Bluetooth speaker. Despite its compact size, the DA-F60
delivers a full-range sound reproduction that is on par with larger and more
expensive systems. The speaker’s integrated Near-Field Communications (NFC)
connectivity makes it easy for consumers to pair the speaker with other NFC
devices, such as a smartphone or tablet, by simply tapping the two devices
together. It also connects wirelessly to select Samsung 2012 and 2013 Smart
TVs and other Bluetooth-enabled devices for an effortless and streamlined
music playing experience. With 12-hour playback on a full battery charge,
consumers never need to worry about being without their music. They can get
their hands on this stylish speaker from April for $299.

Amp up your Party with Samsung’s Giga Sound Systems

Samsung today also entered a new category in home audio with its first-ever
2.2 channel Giga Sound Systems. The MX-FS8000 and the MX-FS9000 both feature
powerful 15” dual sub-woofers that deliver 2300W and 2560W in sound
respectively for stand-out audio. The sound systems offer wireless streaming
via Bluetooth technology, so it is easy to sync the systems to compatible
devices and play music from CDs, USBs or streaming audio services. With its
special DJ Effects and DJ Lighting features, as well as its ability to support
mic input, an evening of entertainment will never be the same again. Samsung’s
flagship MX-FS9000 will be available in May for $1,499 and the MX-FS8000 will
be available in June for $999.

*Product availability and specs are subject to change without notice

*All pricing stated reflect Samsung MAP pricing

Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and 
the  core components that go into them. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. We employ 227,000 people across 75 countries
with annual sales exceeding US$143 billion. Our goal is opening new
possibilities for people everywhere. To discover more, please visit
www.samsung.com.

Contact:

Weber Shandwick for Samsung
News
Julia Gaynor, 212-445-8386
jgaynor@webershandwick.com
or
Weber Shandwick for Samsung
Product Loans
Michael Zema, 212-445-8181
mzema@webershandwick.com
 
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