P&G Announces Collaboration with American Academy of Pediatrics to Continue
Household Safety Awareness and Education Program
Multi-year Alliance Reinforces Company’s Commitment to Providing Consumers
with Resources to Help Ensure a Safe Home
CINCINNATI -- March 20, 2013
On the heels of the launch of its Safe Home consumer education campaign, The
Procter & Gamble Company (NYSE:PG) announced today a collaboration with the
American Academy of Pediatrics (AAP), the world’s premier pediatric
organization dedicated to the health and well-being of infants, children,
adolescents and young adults.
The two organizations will work together to equip parents with information and
tools they need to keep their homes and families safe. In the spirit of
National Poison Prevention Week, much of this effort will focus on education
surrounding the correct use and storage of household cleaning and fabric care
“P&G is and always will be fully committed to ensuring the health and safety
of the consumers who use our products, particularly those with young children
in their home,” said Alex Keith, Vice President P&G Fabric Care, North
America. “Our collaboration with the AAP is an excellent way to reach parents
with educational information from their most trusted source—their
The P&G and AAP efforts are designed to keep parents informed and prepared.
AAP content containing general home safety tips, as well as specific
information on how to keep various areas of the home safe and secure, will be
made available to parents and other caregivers on HealthyChildren.org, the
AAP’s parenting website. Information on these topics also will be available on
the Safe Home hub of P&G’s “Home Made Simple” website. P&G will support
distribution of AAP educational patient brochures to pediatricians across the
country as another resource to help inform parents.
“The goal of this collaboration is to help keep families as safe and healthy
as possible,” said Kyran Quinlan, MD, MPH, FAAP, Chair-Elect of the AAP
Council on Injury, Violence and Poison Prevention. “One way to do this is by
making sure that consumers have the information and tools they need to use and
store products correctly and safely. This campaign will help to reach as many
parents as possible with these resources.”
P&G continues to offer the original elements of its Safe Home program.
Consumers can visit HomeMadeSimple.com/safehome to order a safety latch to
child-proof cabinets and drawers where household cleaning and fabric care
products are stored, or a Tide Pods tub over-the-lid re-sealable educational
sticker that is intended to help to prevent unsupervised access to the
P&G and the AAP will continue to release further educational information and
materials for consumers in the months and years to come.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.
About the AAP
The American Academy of Pediatrics is an organization of 60,000 primary care
pediatricians, pediatric medical subspecialists and pediatric surgical
specialists dedicated to the health, safety and well-being of infants,
children, adolescents and young adults. For more information, visit
www.aap.org and www.HealthyChildren.org
Procter & Gamble
Suzette Middleton, 513-983-4040
Gina Steiner, 847-434-7945
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