Elsevier Launches PracticeUpdate, a Free Information Portal for Physicians

  Elsevier Launches PracticeUpdate, a Free Information Portal for Physicians

  PR Newswire

  PHILADELPHIA, March 20, 2013

PHILADELPHIA, March 20, 2013 /PRNewswire/ --

 PracticeUpdate tailors information to physician specialties, providing news
                and journal content selected by expert editors

Elsevier , the leading provider of scientific, technical and medical
information products and services, today announced the launch of
PracticeUpdate , a free website featuring high-quality, relevant medical
information and education resources. The site is aimed at the millions of
physicians who seek news and articles to help them diagnose and treat their
patients. PracticeUpdate ( http://www.practiceupdate.com ) is free to
registered users and supported by advertisers.

PracticeUpdate cuts through volumes of information for its users, who register
and create profiles, which enable PracticeUpdate's editorial board to
hand-select the peer-reviewed journal content that will help physicians of any
specialty generate better outcomes for their patients. PracticeUpdate helps
clinicians, who do not have time to run through hundreds of articles published
every day, stay current with their industry and their specialties.
PracticeUpdate will launch with oncology, cardiology, dermatology, eye care
(ophthalmology and optometry), primary care, and urology, with more to be
added later this year.

"In addition to selecting the best and most relevant content, our
PracticeUpdate experts add their context and perspectives, thereby allowing
our readers to discover what really matters for patient care," said Allison
Risko, Vice President for Specialty Products, Elsevier. "Our experts
hand-select the findings that matter from hundreds of journals and other news
sources."

The expert editors-in-chief of PracticeUpdate include Lee S. Schwartzberg MD,
FACP (Oncology); Douglas P. Zipes, MD (Cardiology); Robert T. Brodell, MD
(Dermatology); Paul B. Freeman, OD, FAAO, FCOVD, and Myron Yanoff, MD (Eye
Care co-editors-in-chief); David Rakel, MD (Primary Care); Alan J. Wein, MD,
FACS, PhD (Hon) (Urology).

The forerunner for PracticeUpdate is Elsevier's OncologySTAT, which launched
in 2007 and was Elsevier's - and the industry's - first free site aimed at
oncologists and supported by advertising. Today the OncologySTAT community is
composed of about 65,000 healthcare practitioners (other types of physicians,
nurses, healthcare workers) in the US and around the world, including more
than 8,000 self-identified U.S. oncologists and hematologists. OncologySTAT's
registered users will be able to transition to the oncology portal of the new
PracticeUpdate to access the same content they have come to expect.

PracticeUpdate and its editorial boards deliver:

  *Content geared to clinicians, updated daily
  *Weekly scans of premiere medical journals
  *News, research, and clinical findings hand-selected from the top research
    and clinical evidence
  *Expert summary and commentary to put the most important and relevant
    findings into perspective
  *Access from any mobile device, including laptops, smartphones, and tablets

In addition, PracticeUpdate will deliver the ability for users to fine-tune
their content based on specialty and other interests and will include
community features enabling validated physicians to share their practice
experiences.

"We're improving on the OncologySTAT user experience by updating the website
usability, adding mobile capability, and adding multiple specialities to
appeal to more clinicians," Risko said. "PracticeUpdate is edited by experts
for clinicians who want a place online to find information based on their
interests."

PracticeUpdate operates independently from any particular professional society
or sponsor and offers multiple marketing and promotional opportunities,
including targeted advertising and sponsorship of specific site sections or
content types.

Interested healthcare professionals can register for PracticeUpdate online at
http://www.practiceupdate.com . For more information about marketing
opportunities, please contact Denis Conlon at d.conlon@elsevier.com .

                                    # # #

About Elsevier Elsevier is a world-leading provider of scientific, technical
and medical information products and services. The company works in
partnership with the global science and health communities to publish more
than 2,000 journals, including The Lancet and Cell , and close to 20,000 book
titles, including major reference works from Mosby and Saunders. Elsevier's
online solutions include ScienceDirect , Scopus , Reaxys , ClinicalKey and
Mosby's Nursing Suite , which enhance the productivity of science and health
professionals, and the SciVal suite and MEDai's Pinpoint Review , which help
research and health care institutions deliver better outcomes more
cost-effectively.

A global business headquartered in Amsterdam, Elsevier employs 7,000 people
worldwide. The company is part of Reed Elsevier Group PLC , a world-leading
provider of professional information solutions in the Science, Medical, Legal
and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and
Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London
Stock Exchange), RUK and ENL (New York Stock Exchange).

Media contact Christopher Capot Director, Corporate Relations Elsevier
+1-212-633-3164 c.capot@elsevier.com
 
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