Demand Media Takes Domain Services Business to Dublin

  Demand Media Takes Domain Services Business to Dublin

 Company Names David Ryan as General Manager to Oversee Efforts for Historic
                                New TLD Launch

Business Wire

SANTA MONICA, Calif. -- March 20, 2013

Demand Media® (NYSE: DMD), a leading digital media and domain services
company, today announced the opening of what will be its largest international
office in Dublin, Ireland. With an international presence that currently
includes offices in Toronto, Buenos Aires and London, Demand Media’s Dublin
office will serve as the international headquarters for the company’s domain
services business. The team in the new location is focused on preparing for
the historic change about to take place on the Internet, as thousands of new
domain names, called new Top Level Domains (TLDs), come to market later this
year. To lead the new Dublin operation during this pivotal time in the domain
business, the company has hired David Ryan as General Manager, most recently
with Fortune 500 Company Electronic Arts.

Located in Center City Dublin, the office models that of a technology
start-up, and the company is seeking talent with experience across all
functions, including product engineering, sales & marketing, IT, finance,
operations and customer support, and expects to employ between 20 and 40
people within the next year. The Demand Media team will be based at One
Clarendon Row, located next to the historic Gaiety Theatre and St. Stephen’s
Green. As a part of the company’s expansion, Demand Media partnered with the
Irish Department of Jobs, Enterprise and Innovation through IDA Ireland, the
country’s premiere investment promotion agency, to set up and develop the new

“We are excited to expand our business into the thriving tech scene of
Dublin,” commented Dave Panos, executive vice president of emerging markets
for Demand Media. “At such an exhilarating time in the domain services
industry with the upcoming launch of new TLDs, we are eager to recruit
creative and high-energy professionals who are up to the challenge of taking
the lead in the changing Internet landscape.”

The Minister for Jobs, Enterprise and Innovation, Richard Bruton TD, said,
“ICT is a major part of the Government’s plans for jobs and growth, and in the
time since we took office over 11,000 additional people are employed in this
sector. Today’s announcement that this leading US company is opening its
largest international office in Dublin is a further boost for the sector.
Through continued implementation of the Action Plan for Jobs I am determined
to build on this and support the jobs growth we need.”

Barry O’Leary, CEO of IDA Ireland said, “The vision Demand Media has for its
presence in Dublin is exciting, and fits well with Dublin’s growing reputation
as a ‘silicon hub.’ The presence of Demand Media here will significantly add
to our cluster of cutting-edge technology companies undertaking innovative
activities that are at the forefront of development in the online sphere.”

Mr. Ryan is an executive with a unique and outstanding background running both
high performing service organizations for global brands as well as growing
successful start-ups. Most recently, Ryan served as senior director with
Electronic Arts (EA), one of the largest video game developers in the world,
leading the online games live operations division, and was responsible for the
development and execution of community and customer service efforts. Ryan has
also led start-ups, including LeasePlan Infrastructure services and Vordel,
growing both businesses in valuation and services offered. With his
consumer-facing and industry-leading experience, Demand Media has tasked
General Manager Ryan with bringing talented professionals to join Demand
Media’s domain services business, with an initial focus on the emerging TLD

“With his experience creating efficiencies inside of large operations,
identifying and participating in high-growth markets, and creating value
within smaller start up environments, David Ryan is certain to lead our Demand
Media Dublin team to success in a new market,” continued Panos. “Our ramped up
efforts internationally further illustrate Demand Media’s commitment to this
historic TLD launch.”

To assist Mr. Ryan’s recruitment efforts, Demand Media has partnered with
influential recruiting firm Morgan McKinley. A global professional recruiting
company with Irish offices in Dublin and Cork, Morgan McKinley will work to
staff Demand Media with experienced and motivated engineers, marketers, sales
people, IT professionals and customer service representatives of all levels.
For more information on careers at Demand Media in Dublin, visit

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading digital media and domain services
company that informs and entertains one of the internet’s largest audiences,
helps advertisers find innovative ways to engage with their customers and
enables publishers, individuals and businesses to expand their online
presence. Headquartered in Santa Monica, CA, Demand Media has offices in North
America, South America and Europe. For more information about Demand Media,

© 2013 Demand Media, Inc.

This press release contains forward-looking statements within the meaning of
the safe harbor provisions of the Private Securities Litigation Reform Act of
1995, as amended. These forward-looking statements involve risks and
uncertainties regarding the Company's future financial performance, and are
based on current expectations, estimates and projections about our industry,
financial condition, operating performance and results of operations,
including certain assumptions related thereto. Statements containing words
such as guidance, may, believe, anticipate, expect, intend, plan, project,
projections, business outlook, and estimate or similar expressions constitute
forward-looking statements. Actual results may differ materially from the
results predicted, and reported results should not be considered an indication
of future performance. Potential risks and uncertainties include, among
others: our ability to successfully integrate and expand our operations in
Dublin; our ability to complete a separation of our business as previously
announced and unanticipated developments that may delay or negatively impact
such a transaction; the possibility that we may decide not to proceed with the
separation of our business as previously announced if we determine that
alternative opportunities are more favorable to our stockholders; the
possibility that we decide to separate our business in a manner different from
that previously disclosed; the impact and possible disruption to our
operations from pursuing a previously announced separation transaction; the
high costs we will likely incur in connection with such the previously
announced separation transaction, which we would not be able to recoup if such
a transaction is not consummated; the expectation that the previously
announced transaction will be tax-free; revenue and growth expectations for
the two independent companies following the separation of our business; the
ability of each business to operate as an independent entity upon completion
of such previously announced transaction; our ability to attract and retain
key personnel; changes in the methodologies of internet search engines,
including ongoing algorithmic changes made by Google as well as possible
future changes, and the impact such changes may have on page view growth and
driving search related traffic to our owned and operated websites and the
websites of our network customers; changes in our content creation and
distribution platform, including the possible repurposing of content to
alternate distribution channels, reduced investments in intangible assets or
the sale or removal of content; our ability to successfully launch, produce
and monetize new content formats; our ability to diversify into new
initiatives such as paid content; the inherent challenges of estimating the
overall impact on page views and search driven traffic to our owned and
operated websites based on the data available to us as internet search engines
continue to make adjustments to their search algorithms; our ability to
compete with new or existing competitors; our ability to maintain or increase
our advertising revenue; our ability to continue to drive and grow traffic to
our owned and operated websites and the websites of our network customers; our
ability to effectively monetize our portfolio of content; our dependence on
material agreements with a specific business partner for a significant portion
of our revenue; future internal rates of return on content investment and our
decision to invest in different types of content in the future, including
premium video and other formats of text content; our ability to attract and
retain freelance creative professionals; changes in our level of investment in
media content intangibles; the effects of changes or shifts in internet
marketing expenditures, including from text to video content as well as from
desktop to mobile content; the effects of shifting consumption of media
content from desktop to mobile; the effects of seasonality on traffic to our
owned and operated websites and the websites of our network customers; our
ability to continue to add partners to our registrar platform on competitive
terms; our ability to successfully pursue and implement our gTLD initiative,
and the actual impact of that initiative even if successfully implemented;
changes in stock-based compensation; changes in amortization or depreciation
expense due to a variety of factors; potential write downs, reserves against
or impairment of assets including receivables, goodwill, intangibles
(including media content) or other assets; changes in tax laws, our business
or other factors that would impact anticipated tax benefits or expenses; our
ability to successfully identify, consummate and integrate acquisitions; our
ability to retain key customers and key personnel; risks associated with
litigation; the impact of governmental regulation; and the effects of
discontinuing or discontinued business operations. From time to time, we may
consider acquisitions or divestitures that, if consummated, could be material.
Any forward-looking statements regarding financial metrics are based upon the
assumption that no such acquisition or divestiture is consummated during the
relevant periods. If an acquisition or divestiture were consummated, actual
results could differ materially from any forward-looking statements. More
information about potential risk factors that could affect our operating and
financial results are contained in our annual report on Form 10-K for the
fiscal year ending December 31, 2012 filed with the Securities and Exchange
Commission ( on March 5, 2013, and as such risk factors may
be updated in our quarterly reports on Form 10-Q filed with the Securities and
Exchange Commission, including, without limitation, information under the
captions Risk Factors and Management’s Discussion and Analysis of Financial
Condition and Results of Operations.

Furthermore, as discussed above, the Company does not intend to revise or
update the information set forth in this press release, except as required by
law, and may not provide this type of information in the future.


for Demand Media
Ashley Gillen, 212-730-7277
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