Kia Motors America Announces Pricing For All-New 2014 Forte Sedan

      Kia Motors America Announces Pricing For All-New 2014 Forte Sedan

Redesigned Compact Offers Lowest Base Price in the Segment at $15,900[1]

- Forte's European-influenced styling and premium amenities advance Kia's
value proposition to new levels of sophistication

- All-new compact sedan is packed with cutting-edge technologies, including
Kia's next-generation UVO in-vehicle infotainment and telematics system with
eServices to begin arriving in the next 30 days

PR Newswire

IRVINE, Calif., March 20, 2013

IRVINE, Calif., March 20, 2013 /PRNewswire/ --Value has long been a hallmark
of the Kia brand, and the all-new 2014 Forte sedan is no exception as it will
carry the lowest starting MSRP in the compact segment at $15,900, plus $800 in
destination charges. The lower, longer and wider Forte will offer a sportier
and more upscale design, better performance, greater interior space and a
wider array of premium amenities than its predecessor when it goes on sale
within the next 30 days. Offered in LX and EX variants, the Forte will be
propelled by either an efficient 1.8-liter 148-horsepower engine or a more
powerful 2.0-liter 173-horsepower GDI unit. Fuel economy for the 2.0-liter
powerplant is 24 miles per gallon city/36 highway/28 combined[2].

"The all-new Forte offers our customers world-class design with plenty of
refinement and an abundance of amenities, all at a tremendous value," said Tom
Loveless, executive vice president of sales, KMA. "With its sleek and sporty
profile, two new powertrains and redesigned, driver-centric cockpit, the Forte
is primed to become a standout in the very competitive compact segment."

The 2014 Forte is offered in three models: LX with a 1.8-liter engine and
manual transmission starting at $15,900; LX with a 1.8-liter engine and
automatic transmission with a base price of $17,400[1]; and EX with a
2.0-liter GDI powerplant and automatic transmission beginning at $19,400[1].
The destination charge for all three models is an additional $800.

As the star of Kia's popular "Hot Bots" Super Bowl ad this year, the all-new
Forte represents one of the best small car technology values on the road.
Slotted between the Rio sub-compact sedan and the best-selling Optima
mid-size sedan, the all-new Forte arrives with class-up amenities and an all
new chassis.

Unexpected Premium Features
Offered in LX and EX trim levels, the all-new Forte proudly carries on Kia's
reputation for offering premium features that redefine automotive segments.
The base LX model comes standard with steering wheel-mounted audio controls,
SiriusXM™ Satellite Radio[3], Bluetooth^® wireless technology[4], power
windows, air conditioning and heated power-folding mirrors among the many
features that make the Forte stand out from its competition. The optional
Popular Package (LX A/T only) adds 16-inch alloy wheels, cruise control,
keyless entry with remote trunk release and a sliding front armrest.

Stepping up to the EX trim brings a more robust 2.0-liter GDI engine with
Sportmatic^® shifting and broadens Forte's appeal with additional comfort and
convenience features. Kia's next-generation UVO in-vehicle infotainment and
telematics system with eServices is standard and can now be integrated with an
optional navigation system. Additional standard EX features include remote
keyless entry with trunk opener, Rear Camera Display[5], a sliding center
armrest and a cooling glove box. The new optional FlexSteer™ system allows
the driver to choose between three distinct steering profiles: Comfort, Normal
and Sport. Features found on the optional Premium Package include heated
front and rear seats, a 10-way power adjustable driver's seat with
class-exclusive air-cooled ventilation, leather seat trim, power sunroof,
17-inch alloy wheels and push button start with Smart Key and a heated
steering wheel. Opting for the Technology Package, adds HID headlights, LED
tail lights, a 4.2-inch color LCD cluster screen and dual-zone automatic
temperature control with rear center ventilation.

Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com. To receive custom email notifications for press
releases the moment they are published, subscribe at
http://www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts

[1] Starting at price is manufacturer's suggested retail price. MSRP $15,900
for LX model with manual transmission. MSRP $17,400 for LX model with
automatic transmission. MSRP $19,400 for EX model with automatic transmission.
MSRP excludes destination and handling, taxes, title, license fees, options
and retailer charges. Actual prices set by retailer and may vary.
[2] EPA Estimated for 2.0-liter powerplant. Actual mileage will vary with
options, driving conditions, driving habits and your vehicle's condition. MPG
fuel economy ratings for the 1.8-liter engine (A/T and M/T) will be available
closer to launch.
[3] Sirius services require subscriptions, sold separately after 3-month
trial included with vehicle purchase/lease. Subscriptions governed by SiriusXM
Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and
all related marks and logos are trademarks of SiriusXM Radio Inc.
[4] The Bluetooth® word mark and logos are registered trademarks owned by
Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and trade names are those of their respective owners. A Bluetooth®
enabled cell phone is required to use Bluetooth® wireless technology.
[5] The rear camera display is not a substitute for proper and safe backing-up
procedures. The rear camera display may not detect every object behind the
vehicle. Always drive safely and use caution when backing up.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Shamit Choksey, Zeno Group for Kia Motors America, +1-949-468-4819,
shamit.choksey@zenogroup.com; or Scott McKee, +1-949-468-4813,
smckee@kiausa.com