GfK Wins ARF Innovation Award For Breakthrough Brand, Customer Experience
NEW YORK -- March 20, 2013
A team of five GfK experts in brand and customer experience won the
Advertising Research Foundation’s 2013 Bronze Award in Innovation for their
groundbreaking approaches to consumers’ evolving experience with brands.
The awards were presented today at the ARF’s Great Mind Awards ceremony, which
concluded its 2013 Re:think conference in New York City.
“I am very pleased to see the industry recognize GfK’s stellar talent and
commitment to innovation,” said Matthias Hartmann, CEO of GfK. “With
technology reshaping the consumer landscape, we at GfK celebrate those who
bring fresh ideas to the marketplace. We cannot wait to see where these great
minds will take us in the years to come.”
The Innovation award winners were Danica Allen (Global Director, Brand and
Customer Experience), Oliver Hupp (Division Manager, GfK Germany), Raimund
Wildner (Managing Director, GfK Verein), John Wittenbraker (Global Director of
Innovation, Brand and Customer Experience, GfK), and Helen Zeitoun (Global
Head of Brand and Customer Experience, GfK).
Drawing on extensive R&D and client engagements, this GfK team developed a
new human-centric approach to understanding and managing the way experiences
stimulate the growth of brand relationships and drive better business outcomes
for marketers. This results in a fusion of brand and communication with
customer experience to help marketers manage from the perspective of how
people “live the brand” rather than simply how they perceive it.
In addition, at the Great Mind ceremony, GfK’s Nicole Tomei Zwolinski (Vice
President, Marketing Communications) won a President’s Award for outstanding
service to the ARF.
GfK is one of the world’s largest research companies, with more than 12,000
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2012,GfK’s sales amounted to EUR 1.51 billion.
To find out more, visit www.gfk.com/us or follow GfK on Twitter:
GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
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