blinkx Partners with Penske Media Corporation for Memorable Movie Coverage
Exclusive entertainment content, from movie previews and reviews to Hollywood
news and interviews, are now available at www.blinkx.com
SAN FRANCISCO, Calif., March 19, 2013
SAN FRANCISCO, Calif., March 19, 2013 /PRNewswire/ --blinkx, the Internet
Media platform powered by CORE, the world's most advanced video engine, today
announced a partnership with Penske Media Corporation (PMC), a leading digital
media company with a unique and growing portfolio of media brands that provide
original content in categories including entertainment, lifestyle, beauty, and
technology. Under the terms of the agreement, blinkx will offer a number of
PMC Studios channels such as Beyond the Trailer, which gives users the inside
track on Hollywood's hottest movies and trailers, as well as audience movie
reviews. Leveraging its unique AdHoc platform, blinkx will place contextually
relevant advertising against these videos.
Beyond the Trailer presents the latest information on all the major movies
coming out each weekend, as well as reviews from audiences, making it the
perfect resource for cinema-savvy viewers who want more than simply a trailer
and a critic's word before buying a ticket. In addition to these moviegoer
guides, Beyond the Trailer's weekly feature Movie Math has the
number-crunching results on each weekend's box office blockbusters and bombs,
and the ongoing Movie Bytes provides the latest movie news, analysis, casting
and more. Whether you're interested in a film's trailers, reviews or breaking
news, Beyond the Trailer now offers blinkx users the complete picture.
"Most moviegoers are no longer waiting for a highly anticipated trailer to
play in theatres," said blinkx CMO Julia Blystone. "Our audience wants to
watch the latest in entertainment as soon as it's available, and is looking
for more than just a simple preview, which makes Beyond the Trailer a perfect
channel to launch our partnership with PMC."
"PMC Studios' partners create high-value video in the world of entertainment
and beyond. We're excited to share this great content on the blinkx platform,"
said Adam Wescott, Vice President of Network Development for PMC Studios.
"Grace Randolph's Beyond The Trailer is casual, consumable, relevant content
for moviegoers, and more."
As the pioneer in video search technology, blinkx has built a reputation as
the smartest way to find rich media on the Web. The company has signed more
than 800 partners and indexed over 35 million hours of video and audio content
blinkx (LSE AIM: BLNX) is the Internet Media platform powered by CORE, the
world's most advanced video engine. blinkx links viewers with content
distributors and monetizes those interactions through advertising. Through its
flagship site, blinkx.com, the company pioneered video search on the Internet
and today has an index of over 35 million hours of searchable video and more
than 800 media partnerships. In addition, blinkx powers video search for many
of the world's most frequented sites, including Ask.com and AOL. blinkx
continues to develop innovative approaches to digital video distribution, and
has expanded into mobile video and Connected TV through partnerships with
Samsung, Sony, Roku and other industry leaders. blinkx is headquartered in San
Francisco, CA and London, England. More information is available at
About Penske Media Corporation
PMC is a leading digital media company founded by Jay Penske in 2004. PMC owns
a unique and growing portfolio of lifestyle brands that provide the web's best
original content in categories including entertainment, breaking news, media,
finance, tech, health, shopping, fashion, lifestyle, beauty, and automotive.
PMC's expansive portfolio includes Variety, Deadline,ENTV,PMC Studios,
Movieline, TVLine, Hollywood Life,BGR,India.com,and OnCars, along with
high-profile award shows including the Breakthrough of the Year Awards, Young
Hollywood Awards, The Style Awards, as well as Variety's Power of Comedy,
Power of Youth, and Power of Women events. For more information on PMC and its
brands, please visitwww.pmc.comor its digital properties directly.
Contact: Press Contacts for blinkx, Tim Turpin, Sparkpr, +1-415-321-1894,
firstname.lastname@example.org, Nicole Love, Marlin PR, +44-207-869-8328,
email@example.com, Charles Lytle, Christopher Wren, Citigroup Global Markets
Ltd, NOMAD and Broker for blinkx plc, +44-207-986-4000, Press Contacts for
Penske Media Corporation, Lauren Gullion, PMC Director of Corporate
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