Marcus Theatres® Announces New UltraScreen® at Gurnee Cinema

  Marcus Theatres® Announces New UltraScreen® at Gurnee Cinema

New auditorium will provide moviegoers an unparalleled audiovisual experience

Business Wire

MILWAUKEE -- March 19, 2013

Marcus Theatres^® , a division of The Marcus Corporation (NYSE:MCS), today
announced that construction has begun on the company’s 15^th UltraScreen® at
the Gurnee Cinema in Gurnee, Ill. Two of the theatre’s 20 screens are being
demolished to make room for a completely new UltraScreen auditorium. The 424
seat UltraScreen will be 72 foot-wide, 31 foot-tall and the first to feature
Auro 11.1 audio, the next-generation immersive sound format from Barco.

Every aspect of the new UltraScreen addition is engineered for the ultimate in
picture, sound and comfort. Not only does the UltraScreen provide moviegoers
with a razor sharp picture and a totally new level of excitement that can
never be experienced at home, but it also is the ultimate in comfort featuring
plush memory foam seats with reclining backs.

“Marcus Theatres is continuously striving to meet our customers’ sophisticated
tastes and desire for a truly unique experience when going to the movies,”
said Bruce J. Olson, president of Marcus Theatres. “The giant UltraScreen,
combined with the Auro 11.1 system, will provide moviegoers with a stunning
audio and visual experience unmatched in the film industry.”

Famed filmmaker George Lucas once said that sound accounts for 50 percent of
the movie experience, which means that moviegoers at the Gurnee Cinema are in
for a feast of sight and sound. In addition to the remarkable size and clarity
of the UltraScreen images, they will experience fully immersive sound with
Auro 11.1 technology. Auro 11.1 uses a sound reproduction speaker layout based
on three axes (width, depth and height) to create a spectacular sound
experience. Ambient sounds come from all directions, providing moviegoers with
the most true-to-life reproduction of sound. This creates a fundamentally
different experience from traditional surround sound.

The addition is expected to be completed by October in time for the big fall
releases. The Gurnee Cinema is located at 6144 Grand Avenue, in Gurnee, Ill.
at the northwestern side of Gurnee Mills Mall.

About Marcus Theatres

Marcus Theatres^®, a division of The Marcus Corporation (NYSE:MCS), is the
fifth largest theatre circuit in the United States and currently owns or
operates 687 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota,
Nebraska, North Dakota and Ohio. For more information, please visit
www.marcustheatres.com and follow the company on Facebook and Twitter
(@Marcus_Theatres).

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in
the lodging and entertainment industries, with significant company-owned real
estate assets. In addition to its Marcus Theatres division, the company’s
lodging division, Marcus® Hotels & Resorts, owns and/or manages 20 hotels,
resorts and other properties in 11 states. For more information, visit the
company’s web site at www.marcuscorp.com.

Certain matters discussed in this press release are “forward-looking
statements” intended to qualify for the safe harbors from liability
established by the Private Securities Litigation Reform Act of 1995. These
forward-looking statements may generally be identified as such because the
context of such statements include words such as we “believe,” “anticipate,”
“expect” or words of similar import. Similarly, statements that describe our
future plans, objectives or goals are also forward-looking statements. Such
forward-looking statements are subject to certain risks and uncertainties
which may cause results to differ materially from those expected, including,
but not limited to, the following: (1) the availability, in terms of both
quantity and audience appeal, of motion pictures for our theatre division, as
well as other industry dynamics such as the maintenance of a suitable window
between the date such motion pictures are released in theatres and the date
they are released to other distribution channels; (2) the effects of
increasing depreciation expenses, reduced operating profits during major
property renovations, and preopening and start-up costs due to the capital
intensive nature of our businesses; (3) the effects of adverse economic
conditions in our markets, particularly with respect to our hotels and resorts
division; (4) the effects of adverse weather conditions, particularly during
the winter in the Midwest and in our other markets; (5) the effects on our
occupancy and room rates of the relative industry supply of available rooms at
comparable lodging facilities in our markets; (6) the effects of competitive
conditions in our markets; (7) our ability to identify properties to acquire,
develop and/or manage and the continuing availability of funds for such
development; and (8) the adverse impact on business and consumer spending on
travel, leisure and entertainment resulting from terrorist attacks in the
United States or incidents such as the recent tragedy in a movie theatre in
Colorado. Shareholders, potential investors and other readers are urged to
consider these factors carefully in evaluating the forward-looking statements
and are cautioned not to place undue reliance on such forward-looking
statements. The forward-looking statements made herein are made only as of the
date of this press release and we undertake no obligation to publicly update
such forward-looking statements to reflect subsequent events or circumstances.

Contact:

Marcus Theatres
Carlo W. Petrick
(414) 905-1505
carlopetrick@marcustheatres.com
 
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