HEINEKEN NV : HEINEKEN appoints Chris Barrow as Chief Strategy Officer and member of Executive Committee

  HEINEKEN NV : HEINEKEN appoints Chris Barrow as Chief Strategy Officer and
                        member of Executive Committee

Amsterdam, 19 March 2013 - Heineken N.V. ('HEINEKEN') today announced that it
has appointed Chris Barrow, currently Managing Director HEINEKEN Brasil, to
the newly created role of Chief Strategy Officer. In this role, Chris will
join the Executive Committee, reporting to Jean-François van Boxmeer, Chairman
of the Executive Board/CEO, and will oversee the evolution of HEINEKEN's wider
business strategy.

Commenting on the appointment, Jean-François van Boxmeer said: "Over the last
few years we have made considerable progress in the development of our organic
growth strategy and have significantly increased our platforms for growth
through acquisition. As we look to the future, we want to ensure that we
continue to put professional and dedicated support behind assessing and
addressing our strategic issues, opportunities and choices. With more than 20
years of experience in brewing, and having led successful strategies, projects
and major businesses within HEINEKEN, Chris has absolutely the right
credentials for the role."

Chris will relocate from Brazil to Amsterdam and take up his new position in

Press enquiries
John Clarke
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

John-Paul Schuirink
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries
George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Lucia Bergamini
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Notes to Editors:

Chris Barrow (Zimbabwe; 1958)
Since 2011, Chris Barrow has been Managing Director HEINEKEN Brasil. Chris
joined HEINEKEN in 2004 working on various business development projects in
Asia and Latin America before becoming Managing Director HEINEKEN Latin
America and President of HEINEKEN's Polish operations, Grupa Zywiec. Prior to
joining HEINEKEN, Chris worked at SABMiller from 1987 until 2003 in a variety
of management roles with increasing responsibility in South Africa, Asia and
Central America.

Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and
excite consumers with its brands and products everywhere. The brand that bears
the founder's family name - Heineken® - is available in almost every country
on the globe and is the world's most valuable international premium beer
brand. The Company's aim is to be a leading brewer in each of the markets in
which it operates and to have the world's most valuable brand portfolio.
HEINEKEN wants to win in all markets with Heineken® and with a full brand
portfolio in markets of choice. The Company is present in over 70 countries
and operates more than 165 breweries with volume of 221 million hectoliters of
group beer sold. HEINEKEN is Europe's largest brewer and the world's third
largest by volume. HEINEKEN is committed to the responsible marketing and
consumption of its more than 250 international premium, regional, local and
specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere
Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's,
Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate,
Tiger and Zywiec. Our leading joint venture brands include Cristal and
Kingfisher. Pro forma 2012 revenue totaled €19,765 million and EBIT (beia)
€3,151 million. The number of people employed is over 85,000. Heineken N.V.
and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange.
Prices for the ordinary shares may be accessed on Bloomberg under the symbols
HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and
HEIO.AS. Most recent information is available on HEINEKEN's website:

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