The Bon-Ton Stores, Inc. Announces Quarterly Cash Dividend

  The Bon-Ton Stores, Inc. Announces Quarterly Cash Dividend

Business Wire

YORK, Pa. -- March 19, 2013

The Bon-Ton Stores, Inc. (Nasdaq: BONT) today announced the Board of Directors
declared a cash dividend of five cents per share on the Class A Common Stock
and Common Stock of the Company payable May 6, 2013 to shareholders of record
as of April 19, 2013.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania
and Milwaukee, Wisconsin, operates 271 department stores, which includes 11
furniture galleries, in 24 states in the Northeast, Midwest and upper Great
Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott,
Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad
assortment of national and private brand fashion apparel and accessories for
women, men and children, as well as cosmetics and home furnishings. For
further information, please visit the investor relations section of the
Company’s website at http://investors.bonton.com.

Contact:

The Bon-Ton Stores, Inc.
Mary Kerr, 717-751-3071
Vice President
Investor & Public Relations
mkerr@bonton.com