Annual General Meeting of Swedish Match AB (publ)

  Annual General Meeting of Swedish Match AB (publ)

Business Wire

STOCKHOLM -- March 19, 2013

Regulatory News:

The shareholders of Swedish Match AB (STO:SWMA) are hereby notified of the
Annual General Meeting of Shareholders to be held on Thursday, 25 April, 2013
at 16.30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.

The Board of Directors proposes an increased dividend to 7.30 SEK per share.
The proposed record date for entitlement to receive a cash dividend is 30
April, 2013.

The Board of Directors proposes that it be authorized to decide on the
acquisition, on one or more occasions prior to the next Annual General
Meeting, of a maximum of as many shares as may be acquired without the
Company’s holding at any time exceeding 10 percent of all shares in the
Company.

In addition the Board will also propose a reduction of the Company’s share
capital of 7,563,406.16 SEK through withdrawal of 4,000,000 previously
repurchased shares held in treasury, with a simultaneous bonus issue without
issuing new shares, of the corresponding amount to restore the share capital.
Furthermore, the Board will propose that the reduction be allocated to fund
for use pursuant to a resolution adopted by the General Meeting.

The Nominating Committee of Swedish Match AB proposes re-election of Andrew
Cripps, Karen Guerra, Conny Karlsson, Robert F. Sharpe, Meg Tivéus and Joakim
Westh. New election is proposed of Wenche Rolfsen. Conny Karlsson is proposed
to be re-elected as Chairman of the Board and Andrew Cripps is proposed to be
re-elected as Deputy Chairman of the Board.

The Nominating Committee in Swedish Match AB consists of Conny Karlsson
(Chairman of the Board), Andy Brown (Cedar Rock Capital), Björn Lind (AMF &
AMF Funds), William Lock (Morgan Stanley Investment Management), and William
Mueffling (Cantillon Capital Management). Andy Brown is the Chairman of the
Committee.

The complete notice of the Annual General Meeting can be found on the
corporate website: www.swedishmatch.com, and is also enclosed.

_________

Swedish Match develops, manufactures, and sells market-leading brands in the
product areas Snus and snuff, Other tobacco products (US mass market cigars
and chewing tobacco), and Lights (matches and lighters).Well known brands
include General snus, Longhorn moist snuff, Red Man chewing tobacco, White Owl
cigars, Cricket lighters, and Fiat Lux matches. The Group sells products
across the globe, with production units in six countries. The Group’s global
operations generated sales of 12,486 MSEK for the twelve month period ending
December 31, 2012. The Swedish Match share is listed on the NASDAQ OMX
Stockholm (SWMA). _________

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden

Visiting address: Västra Trädgårdsgatan 15. Telephone: +4686580200

Corporate Identity Number: 556015-0756 www.swedishmatch.com

This information was brought to you by Cision http://news.cision.com

Contact:

Swedish Match AB(publ)
Emmett Harrison
Senior Vice President Corporate Communications and Sustainability
Office +4686580173