Helzberg Diamonds Smartphone Application Wins Two Appy Awards

  Helzberg Diamonds Smartphone Application Wins Two Appy Awards

Proposal Pro™: A Complete Guide to Popping the Question wins in Lifestyle and
                             Utilities categories

Business Wire

KANSAS CITY, Mo. -- March 19, 2013

Coming out of the annual South by Southwest Conference (SXSW), Helzberg
Diamonds took home two awards for its new smartphone application at the 2013
Appy Awards, an official event of SXSW, in Austin, Texas.

Proposal Pro™: A Complete Guide to Popping the Question won two Appy Awards
for best app in both the Lifestyle and Utilities categories and was also a
finalist in the Marketing/Branding/Advertising category.

“Proposal Pro is the only app that navigates men through the entire engagement
process,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “In a
simple, timeline fashion, men can learn about the four C’s of diamonds — cut,
color, clarity and carat — find the perfect place to propose and, even,
determine her ring size by placing an existing ring on screen,” said Raff.

Helzberg Diamonds released the app in December 2012 with downloads exceeding
expectations and will have three major releases this year with added

“We want to be a resource to our customers beyond their ring purchase. As the
bridal authority, we know finding the perfect ring is one piece of the
proposal process, and our goal is to help customers through each step,” said

The Appy Awards, sponsored by MediaPost Communications, recognize the best
applications in the mobile, social and online space. This year, the Appy
Awards received a record number of entries, with MediaPost’s Exectuive Jury of
industry experts selecting three finalists and one overall winner in each
category from hundreds of thousands of eligible apps.

Proposal Pro™: A Complete Guide to Popping the Question is available for
download via the iTunes and Google Play stores. For more information, please
visit helzberg.com/mobile.

About Helzberg Diamonds

Helzberg Diamonds®, a retail and online jewelry store focused on customer
service, was founded in 1915 and has more than 230 stores nationwide,
featuring a wide selection of fine jewelry, including diamond engagement rings
and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in
its history of offering exceptional value, a superior customer experience and
a broad selection of quality jewelry. Helzberg Diamonds is based in North
Kansas City, Mo., and is part of the Berkshire Hathaway, Inc., (NYSE symbol
BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG
(800-435-9237) or visit Helzberg.com.


Helzberg Diamonds
Marti Greathouse, 816-627-1457
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