HEINEKEN Appoints Chris Barrow as Chief Strategy Officer and Member of Executive Committee

HEINEKEN Appoints Chris Barrow as Chief Strategy Officer and Member of 
Executive Committee 
AMSTERDAM, THE NETHERLANDS -- (Marketwire) -- 03/19/13 --  Heineken
N.V. ('HEINEKEN') today announced that it has appointed Chris Barrow,
currently Managing Director HEINEKEN Brasil, to the newly created
role of Chief Strategy Officer. In this role, Chris will join the
Executive Committee, reporting to Jean-Francois van Boxmeer, Chairman
of the Executive Board/CEO, and will oversee the evolution of
HEINEKEN's wider business strategy. 
Commenting on the appointment, Jean-Francois van Boxmeer said: "Over
the last few years we have made considerable progress in the
development of our organic growth strategy and have significantly
increased our platforms for growth through acquisition. As we look to
the future, we want to ensure that we continue to put professional
and dedicated support behind assessing and addressing our strategic
issues, opportunities and choices. With more than 20 years of
experience in brewing, and having led successful strategies, projects
and major businesses within HEINEKEN, Chris has absolutely the right
credentials for the role."  
Chris will relocate from Brazil to Amsterdam and take up his new
position in August. 
Notes to Editors: 
Chris Barrow (Zimbabwe; 1958)
 Since 2011, Chris Barrow has been
Managing Director HEINEKEN Brasil. Chris joined HEINEKEN in 2004
working on various business development projects in Asia and Latin
America before becoming Managing Director HEINEKEN Latin America and
President of HEINEKEN's Polish operations, Grupa Zywiec. Prior to
joining HEINEKEN, Chris worked at SABMiller from 1987 until 2003 in a
variety of management roles with increasing responsibility in South
Africa, Asia and Central America. 
Editorial information:
 HEINEKEN is a proud, independent global
brewer committed to surprise and excite consumers with its brands and
products everywhere. The brand that bears the founder's family name
-- Heineken(R) -- is available in almost every country on the globe
and is the world's most valuable international premium beer brand.
The Company's aim is to be a leading brewer in each of the markets in
which it operates and to have the world's most valuable brand
portfolio. HEINEKEN wants to win in all markets with Heineken(R) and
with a full brand portfolio in markets of choice. The Company is
present in over 70 countries and operates more than 165 breweries
with volume of 221 million hectoliters of group beer sold. HEINEKEN
is Europe's largest brewer and the world's third largest by volume.
HEINEKEN is committed to the responsible marketing and consumption of
its more than 250 international premium, regional, local and
specialty beers and ciders. These include Heineken(R), Amstel,
Anchor, Biere Larue, Bintang, Birra Moretti, Cruzcampo, Desperados,
Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres,
Sol, Star, Strongbow, Tecate, Tiger and Zywiec. Our leading joint
venture brands include Cristal and Kingfisher. Pro forma 2012 revenue
totaled EUR 19,765 million and EBIT (beia) EUR 3,151 million. The
number of people employed is over 85,000. Heineken N.V. and Heineken
Holding N.V. shares are listed on the Amsterdam stock exchange.
Prices for the ordinary shares may be accessed on Bloomberg under the
symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service
under HEIN.AS and HEIO.AS. Most recent information is available on
HEINEKEN's website: www.theHEINEKENcompany.com. 
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Tel: +31-20-5239-355 
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