Microsoft Dynamics Reimagines and Unites the Worlds of Business and IT

    Microsoft Dynamics Reimagines and Unites the Worlds of Business and IT

Company highlights innovations to help businesses unite their organizations,
connect with their customers and get the most value from their information
technology investments.

PR Newswire

NEW ORLEANS, March 19, 2013

NEW ORLEANS, March 19, 2013 /PRNewswire/ -- Microsoft Corp. today opened a
sold-out Microsoft Dynamics Convergence 2013 with a keynote address from
Microsoft Business Solutions President Kirill Tatarinov featuring Microsoft
Dynamics customers Chobani Inc., Habitat for Humanity International, Revlon
Inc., Shock Doctor Inc. and Weight Watchers International Inc.


Speaking to more than 11,000 attendees, the largest in conference history,
Tatarinov addressed how business leaders can reimagine the way they engage
with customers, build brand relevance and collaborate with employees to stay
ahead of the changing roles across all levels in business. Observing the
increased influence of marketing and other areas of business over a company's
technology investments and the value of collaboration, Tatarinov reinforced
the idea that business functions can work more effectively when they unite
with their IT counterparts. Tatarinov noted that Microsoft Dynamics is
uniquely positioned to serve as a catalyst for unity, and he announced new
advancements in integrated marketing, embedded social capabilities, and new
cloud and mobile scenarios enabled through Microsoft Dynamics solutions that
will help businesses unite with their customers, unite their organizations,
and unite their people and technology.

"To realize the promises and possibilities of a world ahead, organizations
must be united" Tatarinov said. "Microsoft Dynamics solutions reimagine what's
possible for businesses, helping them unite to unlock innovation and
creativity in people and to enable more meaningful experiences for their
customers. When a business is truly united, great things happen."

Revlon, one of the strongest consumer brand franchises in the world and a
Microsoft Dynamics customer, brings the concept of unifying IT and business to
life. The company is transforming the way people work and collaborate,
starting by replacing 21 disparate business systems and 531 point systems with
Microsoft Dynamics AX.

"The speed of beauty and glamour is unforgiving," said David Giambruno, chief
information officer of Revlon. "We are in a hypercompetitive market, and
Microsoft Dynamics provides our employees with real-time information to access
business-critical information virtually anywhere, anytime on almost any
device, helping unite them with each other so they can innovate in a
collaborative way across product development, manufacturing, sales and

Unite With Customers
Strengthening relationships by successfully engaging with customers is vital
to business growth. Marketing, sales and customer service are essential to
effective customer engagement, and the right business solution can unite these
various functions. In addition, integrated marketing management has emerged as
a critical strategy for companies that want to reach and engage with new
customers while differentiating their brands, driving market excellence and
making the most of their investments.

To help businesses achieve true integrated marketing, Microsoft announced a
new version of the recently acquired MarketingPilot, which features a
simplified user experience, a familiar look and feel, and seamlessly works
with Microsoft Dynamics CRM.

Through MarketingPilot, marketers get access to a complete marketing
automation solution with rich business intelligence, enabling them to
successfully plan, track and optimize customer interactions across digital,
social and traditional channels. This capability, when combined with Microsoft
Dynamics CRM, fulfills the Holy Grail of marketing: omnichannel marketing that
enables top-line revenue growth while managing costs and measuring return on
marketing investment. The new version of MarketingPilot will be available to
customers in the United States in March 2013. Microsoft plans to make
MarketingPilot available to additional international markets later this year.
More information is available at

"Marketing is changing and evolving rapidly, and we need business solutions
that help us grow top-line revenue while managing costs. Our marketing needs
require us to engage and interact with our customers, while providing
technical solutions to efficiently distribute the appropriate information to
our dealers to complement and enhance the sales process," said John Johnston,
director, Digital Marketing at Volvo. "We've been using Microsoft Dynamics to
better align our marketing and sales processes and are constantly developing
our solutions to increase our sales potential and personalize our customer

Microsoft's vision is to deliver social monitoring and analytics features as
an integral part of the user experience and provide these capabilities to all
roles and functions in an organization. To help businesses analyze and act on
market intelligence from social conversations, including measuring sentiment
across a wide array of social channels, Microsoft today announced an
initiative to seamlessly embed social monitoring capabilities across Microsoft
Dynamics CRM offerings. This effort has been accelerated with the acquisition
of Netbreeze GmbH, which delivers cutting-edge native language analytics
combined with data mining, transactional and text analysis capabilities. More
information is available

Chobani, maker of America's No. 1-selling yogurt brand, uses a wide range of
Microsoft technologies, including Microsoft Dynamics AX and CRM to keep pace
with its aggressive plans for future global growth. The company uses Microsoft
Dynamics CRM to communicate and connect with its consumers around the clock.

"As our company grew, so did the volume of messages from consumers across the
world. We receive hundreds of contact messages and phone calls daily," said
Maureen Hurley, vice president of information technology at Chobani.
"Microsoft Dynamics solutions have enabled us to make that feedback
actionable, better track and understand what our customers want, and continue
to provide best-in-class service. This has helped us build deeper, more
immediate connections with our fans and continue our growth."

Chobani also recently opened a new domestic manufacturing facility in Twin
Falls, Idaho — considered the world's largest of its kind — and was able to
bring it online with Microsoft Dynamics AX in just 27 days.

Unite With Technology
Microsoft today announced a set of new applications for phones and tablets,
which will be available with the next update to Microsoft Dynamics AX 2012.
Designed to be personal, social and immersive, these mobile applications will
provide a more relevant experience based on people's roles and devices, help
them connect with their social networks, and provide an engaging and
actionable experience. In addition to the Business Analyzer application, which
is currently available in the Windows Marketplace, the company unveiled a new
set of application capabilities for mobile usage, targeting the following:

  oExpense management. Helps workers both capture and reconcile expenses
    while traveling, cutting down time and effort — meaning getting money back
    more quickly; helps organizations implement expense policies more

  oTime. Captures time on projects "on the go," simplifying this
    administrative burden while providing businesses with the opportunity to
    improve working capital through decreased billing cycle times

  oApprovals. Enables managers to approve business requests such as budget
    requests, time sheets, submitted expense reports and purchase requisition
    to cut down on administrative task and time spend

These applications will be available for Windows 8 and Windows RT tablets,
Windows Phone 8, Android phones, and iOS phone devices.

To ensure extensibility and encourage innovation, Microsoft is also releasing
documentation for its mobile APIs to help customers and partners build their
own mobile applications. Learn more about these new applications at

In addition, Microsoft will deliver a mobile CRM sales application with the
next Microsoft Dynamics CRM release in the second half of 2013. Optimized for
tablets, this application will help people manage an opportunity from lead to
close and easily connect with customers and colleagues, regardless of
location. The application brings guided selling to Windows 8 and Windows RT
tablets as well as the iPad. Businesses can configure this application,
enabling them to tailor the experience to fit their sales processes and

Microsoft today announced the availability of the Community Technical Preview
of the new Microsoft Dynamics Lifecycle Services helping IT professionals
simplify the application lifecycle experience. These services help
organizations improve predictability of Microsoft Dynamics AX implementations
by simplifying and standardizing implementation processes. They also allow
them to proactively manage the application and reduce downtime. As an online
service, Microsoft Dynamics Lifecycle Services helps minimize an
organization's IT burden. Microsoft Dynamics GP 2013 and Microsoft Dynamics
NAV 2013 were released in Q4 2012 and were received positively by customers
and partners. Enabled for the cloud, these solutions offer customers a
complete choice of deployment both in the cloud and on-premises. In addition,
these products will be available through partners to customers hosted on
Windows Azure in June 2013.

Reaffirming the road map for Microsoft Dynamics AX, Microsoft expects to
release updates to Microsoft Dynamics AX 2012 in the second half of 2013. In
addition to new mobile scenarios for phone and tablet devices, this release
will also include capabilities such as warehouse management and transportation
management, giving customers a real-time global view of supply chain
operations. The company also reaffirmed availability of the next major release
of Microsoft Dynamics AX in the cloud on Windows Azure and on-premises with
early adoption programs commencing in 2014.

Microsoft Dynamics Momentum
Microsoft announced the latest Microsoft Dynamics CRM adoption numbers, with
more than 3 million users and more than 39,000 customers. Microsoft Dynamics
AX continues on a strong growth path with more than 18,000 customers and an
increase of more than 50 percent license growth in North America in the last
Microsoft fiscal quarter. Microsoft Dynamics also announced a number of global
independent software vendor (ISV) partners supporting Microsoft Dynamics AX
2012 and Microsoft Dynamics CRM, including Acorn Systems Inc., Bull, Flintfox
International Ltd., Dominion, Hitachi Solutions Ltd., Hubwoo and XAPT Corp.
These partners join Microsoft's broad portfolio of other leading global ISVs,
which view Microsoft Dynamics as a critical component in helping propel
customers become Dynamic Businesses.

More Information
More information about Microsoft's Dynamic Business vision can be found at More information and news
from Convergence 2013 is available at The opening keynote
presentation and general session keynote speeches are available on the new
virtual event platform for Convergence 2013 at Those who want to follow and
engage with the Microsoft Dynamics Twitter community can do so at
@MSFTDynamics and @MSFTConvergence using #CONV13.

About Microsoft Dynamics
At the heart of every successful business are the people who make things
happen. Microsoft Dynamics designs modern business solutions that empower
individuals with intuitive tools that allow them to do their best work.Our
proactive, easy-to-use business applications adapt to the way people and
systems work, enabling businesses to rapidly deploy and be forward-looking in
an ever-changing world.

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize their
full potential.

SOURCE Microsoft Corp.

Contact: Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070,
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