As Seen On TV Announces the Appointment of Ronald C. Pruett, Jr. as President and Chief Executive Officer

As Seen On TV Announces the Appointment of Ronald C. Pruett, Jr. as President
                         and Chief Executive Officer

New Leadership with Proven Direct-to-Consumer Experience

PR Newswire

CLEARWATER, Fla., March 19, 2013

CLEARWATER, Fla., March 19, 2013 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB:
ASTV), a direct response marketing company and owner of and
eDiets, announced today that direct-to-consumer marketing veteran Ronald C.
Pruett, Jr. will assume the positions of President, Chief Executive Officer
and Director. The Company also announced the resignation of President and
Chief Executive Officer Steve Rogai, effective immediately. Mr. Rogai will
continue to serve as an advisor to the Company until April 1, 2013 to assist
with transition matters.

"On behalf of the Board of Directors, we want to thank Steve for his
contributions to As Seen On TV, said Kevin Harrington, the Company's Chairman.
"For the past three years, Steve has led the Company through many challenges,
and we wish him well in his future endeavors."

Mr. Harrington continued, "Ron Pruett has spent the past few months working
closely with our management team and strategic partners on the post-merger
integration of As Seen On TV and eDiets. We have a unique industry platform
and look forward to building the company's future success together."

"I truly want to thankourshareholders, the teamat ASTVandKevin
Harringtonfor all theirinvolvement andsupportsince inception. As
co-founder of the Company,thedecisionto step out of the role was one that
wasnot easy but working closelywith the new management and members of the
boardthese last few weeks has given me the assurance we have the right
teamto leadusthroughournext stage of growth,"statedSteve Rogai.

Mr. Pruett has over 25 years experience in the direct-to-consumer and direct
response marketing industries. He joins the company from the Boston
Associates, an advisor to consumer-focused companies and their investors.
Prior to that, Mr. Pruett was the Chief Marketing Officer and executive
committee member of Acquia, a venture-backed open source software company.
During his tenure, Acquia was named one of America's most promising companies
by Forbes Magazine, and one of America's fastest growing private companies by
Inc. Magazine. Mr. Pruett was formerly Chief Executive Officer of Mercury
Media, the largest independent direct response agency in the US, and Executive
Vice President and Chief Marketing Officer of Polymedica (PLMD), which was
acquired by Medco Health Solutions (MHS) for $1.5B in 2007.

About As Seen On TV, Inc.
As Seen On TV, Inc. is a direct response marketing company and owner of and eDiets. We identify, develop and market consumer products
for global distribution via TV, Internet and retail channels. For more
information go to and and

Forward-Looking Statements:
In accordance with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain statements made in
this news release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks, uncertainties and assumptions. Readers are
cautioned that certain important factors may have affected and could in the
future affect its actual results and could cause actual results to differ
significantly from those expressed in any forward-looking statement. These
factors include risks and uncertainties related to market conditions, the
Company's ability to secure additional sources of funding, and those risk
factors set forth in filings with the SEC, including the Company's annual
report on Form 10-K filed with the SEC on June 29, 2012. These risks are not
exhaustive and may not include factors that could adversely impact the
Company's business and financial performance. Moreover, the Company operates
in a very competitive and rapidly changing environment. New risk factors
emerge from time to time and it is not possible for management to predict all
risk factors, nor can the Company assess the impact of all factors on its
business or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in any
forward-looking statements. Although As Seen On TV believes the expectations
reflected in the forward-looking statements are reasonable, it cannot
guarantee future results, level of activity, performance or achievements.
Moreover, neither As Seen On TV nor any other person assumes responsibility
for the accuracy or completeness of any of these forward-looking statements.
You should not rely upon forward-looking statements as predictions of future
events. As Seen On TV does not undertake any responsibility to update any of
these forward-looking statements to conform its prior statements to actual
results or revised expectations.

Contact Information:
Jeff Ramson
ProActive Capital Group
641 Lexington Avenue, 6th Floor
New York, NY 10022

SOURCE As Seen On TV, Inc.

Press spacebar to pause and continue. Press esc to stop.