D&B Integrates Award-winning D&B360 Solution into Eloqua Marketing Automation Suite via the Eloqua AppCloud

  D&B Integrates Award-winning D&B360 Solution into Eloqua Marketing
  Automation Suite via the Eloqua AppCloud

New D&B360™ for Eloqua Provides On-demand Access to D&B’s Business Insight To
      Help Companies Improve Sales and Marketing Campaign Effectiveness

Business Wire

SHORT HILLS, N.J. -- March 19, 2013

D&B (NYSE: DNB), the world’s leading source of commercial information and
insight on businesses, today introduced an expansion of its award-winning
D&B360 solution capabilities that seamlessly integrates with Eloqua (a
wholly-owned subsidiary of Oracle) Marketing Automation solutions. The D&B360
solution is the latest addition to the Eloqua AppCloud and is currently
available in North America.

Eloqua users now can benefit from the full range of D&B360 capabilities
including automated data management, cleansing and enrichment, resulting in
marketing campaigns that more effectively target prospects, reach decision
makers and generate higher-quality sales leads.

“Recent surveys indicate that more than half of all marketing automation
systems face data quality and integration issues,” said Mike Sabin, D&B Senior
Vice President and General Manager, Partner Solutions. “If data is not clean
and accurate, campaigns driven by marketing automation platforms are going to
underperform, wasting valuable time and money.”

Through D&B360 for Eloqua, customers have access to streamed, constantly
updated D&B data and insight on more than 220 million companies, 100 million
people and three million corporate family trees. With D&B360's new
capabilities, users can now conduct advanced segmentation, identify the best
new opportunities and communicate targeted messages that resonate with key
decision makers.

“Making D&B360’s proprietary data and insight available to customers of our
solutions helps ensure they have seamless access to the most up-to-date and
useful information on their targeted prospects,” said Jeff Porter, Director of
Business Development, Eloqua. “This enables sales and marketing teams to be
more effective, resulting in faster sales cycles, more cross-sell
opportunities, and an overall enhanced customer experience.” With D&B360 for
Eloqua, marketing organizations can:

  *Pinpoint the best new opportunities through optimized segmentation and
    targeting capabilities;
  *Increase lead conversion rates with real-time search capability on lead
    forms and more personalized content based on a 360-degree view of
    prospects and customers;
  *Accelerate sales with a higher quality pipeline of leads and complete
    profiles of companies and key decision makers; and
  *Improve data quality and reduce cost of data management in the marketing
    automation system through automatic data refreshes and system updates.

“It is more critical than ever for companies to identify and focus on the best
potential prospects and customers for new business opportunities – and engage
these buyers with relevant messages at the right time,” said Denis Pombriant,
Principal, Beagle Research. “D&B’s data integration with Eloqua marketing
automation solutions delivers unique insights that can help companies drive
higher ROI from their marketing campaigns through more effective targeting and
messaging. That means building better pipelines and ultimately, closing more
sales.”

About Dun & Bradstreet® (D&B)

Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial
information and insight on businesses, enabling companies to Decide with
Confidence® for 171 years. D&B's global commercial database contains more than
220 million business records. The database is enhanced by D&B's proprietary
DUNSRight® Quality Process, which provides our customers with quality business
information. This quality information is the foundation of our global
solutions that customers rely on to make critical business decisions.

D&B provides two solution sets that meet a diverse set of customer needs
globally. Customers use D&B Risk Management Solutions™ to mitigate credit and
supplier risk, increase cash flow and drive increased profitability; and D&B
Sales & Marketing Solutions™ to provide data management capabilities that
provide effective and cost efficient marketing solutions and to convert
prospects into clients by enabling business professionals to research
companies, executives and industries.

For more information, please visit www.dnb.com.

About Eloqua

Eloqua, a wholly-owned subsidiary of Oracle,is the leading provider of modern
marketing automation and revenue performance management software thathelps
ensureevery component of marketing works harder and more efficiently to drive
revenue. Eloqua’s software is now the centerpiece of the Oracle Marketing
Cloud. Companies across a wide range of industries rely on Eloqua’s
cloud-based software, professional services and education programs to help
them automate marketing processes across multiple channels, target and nurture
prospects and deliver highly qualified leads at a lower cost to sales
teams.For more information, visitwww.eloqua.com, subscribe to theIt's All
About Revenue blog, call866-327-8764, or email demand@eloqua.com.

Contact:

Media
Dun & Bradstreet
Patricia Colpitts, 512-578-8016
colpittsp@dnb.com
or
Investor Relations
Dun & Bradstreet
Roger Sachs, 973-921-5914
CFA
sachsr@DNB.com
 
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