Booyah Advertising Launches RTB Trading Desk for Clients and Partners
Industry Veteran Matt Thompson to Oversee Trading Desk Implementation
and RTB Strategy
WESTMINSTER, CO -- (Marketwire) -- 03/19/13 -- Booyah Advertising, a
full service digital agency that provides services to local and
national brands such as Vitamin Shoppe, DISH Network, Ancestry.com
and Newton Running, today announced plans to implement an in house
real time bidding (RTB) trading desk. In addition to cost savings,
Booyah clients and partners will experience the benefit of
audience-based programmatic media buying coupled with the expertise
of Booyah's creative and strategy teams.
In support of the initiative, Booyah welcomes Matt Thompson as
Director of RTB Trading. With twelve years' experience in digital
marketing strategy, operational delivery and new business
development, he will oversee the implementation of Booyah's new
trading platform and, bolstered by tight integration with the account
teams, direction of RTB strategy for clients.
"We decided the time was right to bring RTB trading in-house and we
knew straight away that Matt had the unique skill set to build out
this program," said Troy Lerner, President of Booyah. "He was part of
our team in 2007-2008 as a Senior Manager and then went on to provide
cross channel planning strategy for major brands including Nike, LG
Electronics, Cisco and HSBC so we were pleased to lure him back in."
Booyah clients will benefit from efficiencies gained through buying
display, video and mobile programmatically via premium partners and
private exchanges. With the strategy and technology teams in lock
step and sophisticated analytics capabilities, Booyah can pinpoint
and buy new audiences in real time at key stages in the purchasing
journey. This data-driven approach allows the company to optimize
creative campaigns mid-flight and create personalized targeted
messaging. Booyah is taking advantage of the tide of technology
advances in the digital marketing space with its leading platform
and, unlike the big agency trading desks, Booyah is nimble enough to
leverage media opportunities as they arise.
"Booyah was focusing on data-driven advertising long before the
industry realized the significant impact predictive analytics and
refined audience targeting can have on a campaign. It makes sense
that the agency would bring this technology in house where it can
seamlessly blend with the other elements of campaign development,"
said Thompson. "I'm returning to Denver, after gaining digital
strategy experience at several different agencies and organizations
around the world, because of Booyah's focus on using data to
continuously improve and refine campaign strategies for its clients."
About Booyah! Advertising
Founded in 2001, Booyah! Advertising is a
full service digital agency that manages every aspect of selling
products and services online, including paid search, display media,
social media, SEO and performance creative services. With about 65
people, Booyah! Advertising consistently delivers on its clients'
strict performance goals while managing $100M online for clients such
as Ancestry.com, DISH Network, Fiji Water, Vail Resorts, Blockbuster,
Teleflora, Dirt Devil, Little Tikes, Vitamin Shoppe and many other
local and national brands. Looking for another top listing on Google?
Booyah! A killer banner ad campaign? Booyah! Knock-your-socks-off
landing pages that can sell t-bones to vegans? Booyah!
Amie Coleman for Booyah Advertising
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