Persistent Systems Recognized by Computerworld as a "2013 Computerworld Honors Laureate"

Persistent Systems Recognized by Computerworld as a "2013 Computerworld Honors 
SANTA CLARA, CA and PUNE, INDIA -- (Marketwire) -- 03/19/13 -- 
Persistent Systems (BOMBAY: PERSISTENT) (NSE: PERSISTENT), the global
leader in software product and technology services, today announced
it has been named a 2013 Laureate of IDG's Computerworld Honors
Program in the Emerging Technology category. The annual award program
honors visionary applications of information technology promoting
positive social, economic and educational change. 
Persistent Systems is being recognized for its innovative work in
creating a Big Data/Social Media/Viewer Response Analytics process
for a revolutionary new Indian TV show, Satyamev Jayate (Truth Alone
Prevails), which is dedicated to creating awareness about social
issues. The show took on sensitive topics including female feticide,
child sexual abuse, the caste system etc., with the goal of creating
public debate about social issues and bringing about change at the
individual level.  
To achieve these goals, there had to be a way for viewers to express
opinions, share stories and comment about the issues. This created a
Big Data problem with millions of unstructured responses being
submitted through Twitter, Facebook, YouTube, website comments, SMS
polls, and phone voice messages resulting in 15M responses, a
staggering 1,098,786,391 impressions across social channels and a
velocity of 1M responses per episode. Persistent Systems designed a
custom end-to-end Big Data/Social Analytics process in three weeks
that analyzed all structured and unstructured data in real time to
convey how the show affected changes in legislation, society and the
individual -- all transparently shown on an impact dashboard: 
"Technology continues to play a pivotal role in transforming how
business and society functions. For the past 25 years the
Computerworld Honors Program has had the privilege of celebrating
innovative IT achievements," said John Amato, Vice President &
Publisher, Computerworld. "Computerworld is honored to recognize the
outstanding accomplishments of the 2013 class of Laureates and to
share their work. These projects demonstrate how IT can advance
organizations' ability to compete, innovate, communicate and
"The Computerworld Honors Program is singular in recognizing
organizations that use information technology to change the world for
the better," said Dr. Anand Deshpande, Managing Director and CEO,
Persistent Systems. "Persistent Systems is proud to be named a 2013
Laureate for its role in creating a revolutionary Big Data/Social
Media Analytics process that provided the necessary digital feedback
loop from viewers to the show host, the producers and to the viewer's
themselves. The platform we designed helped everyone understand how
people nationwide felt about issues which have since effected changes
in legislation and education as well as individuals."  
Today, many enterprises are struggling to understand how to use Big
Data effectively with increasing volumes of data, variety of data
ranging from non-traditional unstructured sources like social media
and data velocities of 400,000+ tweets per minute. It is becoming
increasingly important for organizations to not only understand and
analyze user response, but to have users actively participate in
achieving business or social goals. Big Data analytics can transform
relationships from reactionary to an interactive mode. Comprehensive
analytics can be used in vigilance, compliance or sentiment reporting
to get a feel for the user community.  
To select this year's Laureates, Computerworld relied on a panel of
22 distinguished judges -- many of them Computerworld Premier 100 IT
Leader Honorees from diverse industries -- to evaluate the
humanitarian benefits and measurable results of applying technology
to meet a specific social or business need. Persistent Systems was
selected from more than 700 nominations to become one of 269
Laureates from 29 countries.  
The Computerworld Honors Program awards will be presented at the Gala
Evening and Awards Ceremony on June 3, 2013 at the Andrew W. Mellon
Auditorium in Washington, D.C. 
About The Computerworld Honors Program: 
Founded by International Data Group (IDG) in 1988, The Computerworld
Honors Program is governed by the not-for-profit Computerworld
Information Technology Awards Foundation. Computerworld Honors is the
longest running global program to honor individuals and organizations
that use information technology to promote positive social, economic
and educational change. Additional information about the program and
a Global Archive of past Laureate case studies, as well as oral
histories of Leadership Award recipients can be found at the
Computerworld Honors website. 
About Persistent Systems: 
Established in 1990, Persistent Systems (BOMBAY: PERSISTENT) (NSE:
PERSISTENT) is a global company specializing in software product and
technology services. For more than two decades, Persistent has been
an innovation partner for the world's largest technology brands,
leading enterprises and pioneering start-ups. With a global team of
more than 6,000 employees, Persistent has 300 customers spread across
North America, Europe, and Asia. Today, Persistent focuses on
developing best-in-class solutions in four key next-generation
technology areas: Cloud Computing, Mobility, Analytics and
Collaboration, for telecommunications, life sciences, consumer
packaged goods, banking & financial services and healthcare
verticals. For more information, please visit:  
About Computerworld: 
Computerworld is the leading source of technology news and
information for IT influencers, providing peer perspective, IT
leadership and business results. Computerworld's award-winning
website (, bi-weekly publication,
focused conference series, custom solutions and custom research forms
the hub of the world's largest (40+ edition) global IT media network
and provides opportunities for IT solutions providers to engage this
audience. Computerworld leads the industry with an online audience of
over 3.5 million unique, monthly visitors (Omniture, August 2012) and
was recognized as the Best Website by ASBPE and TABPI in 2012.
Computerworld is published by IDG Enterprise, a subsidiary of
International Data Group (IDG), the world's leading media, events and
research company. Company information is available at 
Forward-looking and Cautionary Statements: For risks and
uncertainties relating to forward-looking statements, please visit: 
All trademarks, trade names, service marks, and logos referenced
herein belong to their respective companies. 
Media Contacts: 
Rashmi Joshi 
Persistent Systems Ltd. 
+91 83083 39400  
Ilona Mohacsi
PenVine for Persistent Systems, Inc.
+1 631 764 3729 
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