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The Wall Street Journal Adopts Spreecast Social Video Platform to Engage Readers and Supplement Editorial Coverage


The Wall Street Journal Adopts Spreecast Social Video Platform to Engage Readers and Supplement Editorial Coverage

SAN FRANCISCO, CA -- (Marketwire) -- 03/19/13 -- Spreecast, the social video platform that connects people through video conversation, and The Wall Street Journal today announced that the Journal will be using the Spreecast platform to supplement their editorial coverage with video conversations that enable participation from readers. These interactive video conversations will be part of WSJ Live, which brings influencers and decision-makers live news and on-demand video directly from reporters across the globe.

The editorial staff from the Journal is using Spreecast to host multiple regular panels, including a fashion series called "How to Make It" and a show on entrepreneurship called "Ask the Accelerators" (@WSJStartup). "How to Make It" features style reporter Elizabeth Holmes (@EHolmesWSJ) and involves fashion experts who discuss topics such as, "How to Make It as a Fashion Blogger" and "How to Make It as a Fashion Designer."

"Ask the Accelerators" features high profile entrepreneurs and venture capitalists who discuss the issues and challenges facing startups. In addition, the Journal recently covered South by Southwest on location in Austin using Spreecast and interviewed attendees in an effort to bring the event to a global audience. Both shows appear weekly and can be accessed via WSJ Live, available on 30 platforms, including WSJ.com.

The Journal has a third new show called "The Experts," which features panel discussions with industry leaders and influencers focused on current events within six key topics: leadership, small business, retirement, energy, wealth management, and healthcare.

Viewers across the world can join these Spreecasts and have the opportunity to express their opinions and engage with the Journal community in a fresh and interactive way simply by joining on camera to engage and interact. They can ask a question, pose a question on screen, text chat with others in their community, share on Facebook and Twitter, or just observe and learn.

"Our mission is to connect people through video conversation. We are pleased that The Wall Street Journal has chosen Spreecast to create compelling interactive content to engage their audience," said Jeff Fluhr, co-founder and CEO of Spreecast. "We look forward to continuing to innovate with them."

Adds Rahul Chopra, Vice President of Global Video at New News Corporation, "We're always looking for new ways to create conversations and communities around our content on WSJ Live. Spreecast has proven to be an incredibly innovative platform for us to accomplish this and we're eager to see how our presence on the platform continues to evolve."

The Wall Street Journal utilizes Spreecast's social video platform to produce highly interactive face-to-face live video broadcasts that anyone can participate in using only a browser and a webcam. The broadcasts are recorded and immediately available for playback and sharing on WSJ Live. In addition, social media interaction includes a customizable Twitter stream, Facebook Comments and sharing across most social networks.

Many other major media companies leverage the Spreecast platform including various divisions of Time Warner, Disney, and Viacom.

To watch recent Spreecasts hosted by The Wall Street Journal:


 
--  Wall Street Journal Channel -
    http://www.spreecast.com/users/wall-street-journal
    
    
--  The Wall Street Journal "The Experts" Channel -
    http://www.spreecast.com/users/wsjexperts

About Spreecast Spreecast (www.spreecast.com) connects people through video conversation. The company was founded in 2011 by Jeff Fluhr, cofounder and former CEO of StubHub, Robert Hunt, Mike Slemmer and Keith Carter. Investors include Frank Biondi, former CEO of Viacom; Gordon Crawford, media and technology investor at Capital Research Global Investors, Edward W. Scott, Jr., cofounder of BEA Systems, Stan Shuman, managing director at Allen & Company, Meakem Becker Venture Capital, GGV Capital and MentorTech Ventures. Spreecast has offices in San Francisco, CA and New York, NY.

About The Wall Street Journal The Wall Street Journal is the world's leading business publication with more than two million subscribers and is the largest U.S. newspaper by total paid circulation. The Wall Street Journal franchise comprises The Wall Street Journal, The Wall Street Journal Asia, The Wall Street Journal Europe, and The Wall Street Journal Online at WSJ.com, the leading provider of business and financial news and analysis on the Web with more than one million digital subscribers and 36 million visitors per month worldwide. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com, AllThingsD.com and SmartMoney.com. The Journal holds 34 Pulitzer Prizes for outstanding journalism, and, in 2012, was ranked No. 1 in BtoB's Media Power 50 for the 12th consecutive year.

Media Contact: Spreecast Nicole Brunet 408-761-1803 Nicole@spreecast.com

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