The Wall Street Journal Adopts Spreecast Social Video Platform to Engage
Readers and Supplement Editorial Coverage
SAN FRANCISCO, CA -- (Marketwire) -- 03/19/13 -- Spreecast, the
social video platform that connects people through video
conversation, and The Wall Street Journal today announced that the
Journal will be using the Spreecast platform to supplement their
editorial coverage with video conversations that enable participation
from readers. These interactive video conversations will be part of
WSJ Live, which brings influencers and decision-makers live news and
on-demand video directly from reporters across the globe.
The editorial staff from the Journal is using Spreecast to host
multiple regular panels, including a fashion series called "How to
Make It" and a show on entrepreneurship called "Ask the Accelerators"
(@WSJStartup). "How to Make It" features style reporter Elizabeth
Holmes (@EHolmesWSJ) and involves fashion experts who discuss topics
such as, "How to Make It as a Fashion Blogger" and "How to Make It as
a Fashion Designer."
"Ask the Accelerators" features high profile entrepreneurs and
venture capitalists who discuss the issues and challenges facing
startups. In addition, the Journal recently covered South by
Southwest on location in Austin using Spreecast and interviewed
attendees in an effort to bring the event to a global audience. Both
shows appear weekly and can be accessed via WSJ Live, available on 30
platforms, including WSJ.com.
The Journal has a third new show called "The Experts," which features
panel discussions with industry leaders and influencers focused on
current events within six key topics: leadership, small business,
retirement, energy, wealth management, and healthcare.
Viewers across the world can join these Spreecasts and have the
opportunity to express their opinions and engage with the Journal
community in a fresh and interactive way simply by joining on camera
to engage and interact. They can ask a question, pose a question on
screen, text chat with others in their community, share on Facebook
and Twitter, or just observe and learn.
"Our mission is to connect people through video conversation. We are
pleased that The Wall Street Journal has chosen Spreecast to create
compelling interactive content to engage their audience," said Jeff
Fluhr, co-founder and CEO of Spreecast. "We look forward to
continuing to innovate with them."
Adds Rahul Chopra, Vice President of Global Video at New News
Corporation, "We're always looking for new ways to create
conversations and communities around our content on WSJ Live.
Spreecast has proven to be an incredibly innovative platform for us
to accomplish this and we're eager to see how our presence on the
platform continues to evolve."
The Wall Street Journal utilizes Spreecast's social video platform to
produce highly interactive face-to-face live video broadcasts that
anyone can participate in using only a browser and a webcam. The
broadcasts are recorded and immediately available for playback and
sharing on WSJ Live. In addition, social media interaction includes a
customizable Twitter stream, Facebook Comments and sharing across
most social networks.
Many other major media companies leverage the Spreecast platform
including various divisions of Time Warner, Disney, and Viacom.
To watch recent Spreecasts hosted by The Wall Street Journal:
-- Wall Street Journal Channel -
-- The Wall Street Journal "The Experts" Channel -
Spreecast (www.spreecast.com) connects people through
video conversation. The company was founded in 2011 by Jeff Fluhr,
cofounder and former CEO of StubHub, Robert Hunt, Mike Slemmer and
Keith Carter. Investors include Frank Biondi, former CEO of Viacom;
Gordon Crawford, media and technology investor at Capital Research
Global Investors, Edward W. Scott, Jr., cofounder of BEA Systems,
Stan Shuman, managing director at Allen & Company, Meakem Becker
Venture Capital, GGV Capital and MentorTech Ventures. Spreecast has
offices in San Francisco, CA and New York, NY.
About The Wall Street Journal
The Wall Street Journal is the world's
leading business publication with more than two million subscribers
and is the largest U.S. newspaper by total paid circulation. The Wall
Street Journal franchise comprises The Wall Street Journal, The Wall
Street Journal Asia, The Wall Street Journal Europe, and The Wall
Street Journal Online at WSJ.com, the leading provider of business
and financial news and analysis on the Web with more than one million
digital subscribers and 36 million visitors per month worldwide.
WSJ.com is the flagship site of The Wall Street Journal Digital
Network, which also includes MarketWatch.com, Barrons.com,
AllThingsD.com and SmartMoney.com. The Journal holds 34 Pulitzer
Prizes for outstanding journalism, and, in 2012, was ranked No. 1 in
BtoB's Media Power 50 for the 12th consecutive year.
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