Toronto Chooses House Stark At Sold-Out Game of Thrones: The Exhibition

Toronto Chooses House Stark At Sold-Out Game of Thrones: The Exhibition 


    --  More than 26,000 free tickets claimed over eight days for world
        premiere event
    --  More than 10,000 fans pledged allegiance to one of the iconic
        Houses of Westeros, with House Stark the overwhelming
        favourite, followed by Targaryen and Lannister
    --  Series star Rose Leslie ("Ygritte") kicked off exhibition with
        star appearance

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TORONTO, March 19, 2013 /CNW Telbec/ - HBO Canada would like to thank the tens 
of thousands of people who attended Game of Thrones: The Exhibition for making 
this free celebration of HBO's hit series such a huge success and for publicly 
pledging their allegiance to House Stark of Winterfell.

"HBO Canada's die-hard Game of Thrones fans came out in droves to engage with 
this premiere event and we were ecstatic with the turn out, with fans showing 
up in costume, and with the excitement on social media," said Domenic Vivolo, 
Senior Vice President, Sales & Marketing, Astral Television Networks. "On 
behalf of HBO Canada, thanks to everyone who attended for providing the 
perfect kick-off to this international tour and for proving to the world that 
we Canadians are closely allied with the Starks - maybe this is because we 
know all too well the truth of their words 'Winter is Coming.' We hope 
everyone joins us on March 31 for the premiere of Season 3 of Game of Thrones 
to learn what's next for the Starks and the rest of Westeros."

Running from March 9 - 16 and located on the Trading Floor within the Design 
Exchange (DX), Game of Thrones: The Exhibition was a free event focusing on 
key characters from five of the noble houses (Stark, Lannister, Targaryen, 
Baratheon and Greyjoy), and showcasing a treasure trove of more than 70 
original artifacts from seasons 1 and 2, plus select pieces from this year's 
new season. In total, more than 26,000 people nabbed a ticket either online in 
advance or by lining up for Rush Tickets on-site, representing a fully 
sold-out event that exceeded last year's effort.

The exhibition was also an interactive experience, with visitors plunged into 
the virtual Battle of Blackwater Bay, photographed on the Iron Throne and also 
asked to pledge their allegiance to a House of Westeros. More than 10,000 
visitors took part in this poll, with 50% of respondents bending the knee to 
House Stark, followed by 28% to House Targaryen, 10% to House Lannister, 4% to 
House Baratheon, 3% to House Greyjoy, and 2% each to House Tyrell and to 
Stannis Baratheon.

The event was launched in style with an appearance by series star Rose Leslie 
("Ygritte"), who greeted fans and media and signed autographs at the 
red-carpet opening on March 8.

About Game of Thrones: Season 3
Premieres Sunday, March 31 at 9 pm ET/MT on HBO Canada
Based on George R.R. Martin's best-selling books, Game of Thrones is an 
intricate and visually stunning, epic series that has captured the 
imaginations of fans globally with its striking characters that live in a 
world whose summers and winters can last for years.

HBO Canada is a multiplex channel offered by Astral's The Movie Network 
(Eastern Canada) and Corus Entertainment's Movie Central (Western Canada). HBO 
Canada brings Canadians the current slate of signature dramatic programs for 
which HBO is known, together with new and never-before-seen programming 
including comedy series, live specials, sporting events, behind-the-scenes 
content and titles from HBO's extensive library - all in an uncut and 
commercial-free environment. HBO Canada is offered in high definition on HBO 
Canada HD and programming is accessible on demand and online where available 
by service provider. For more information, please visit www.hbocanada.com.

The Movie Network is a member of the Astral family. Astral Media Inc. (TSX: 
ACM.A/ACM.B) is one of Canada's largest media companies. It operates several 
of the country's most popular pay and specialty television, radio, out-of-home 
advertising and interactive media properties. Astral plays a central role in 
community life across the country by offering diverse, rich and vibrant 
programming that meets the tastes and needs of consumers and advertisers. To 
learn more about Astral, visit astral.com.

For more information and additional photography, please 
visithttp://press.astral.com/ or contact: The Movie Network Nicolle Balen 
(416) 956-8638 nbalen@astral.com

SOURCE: HBO CANADA

To view this news release in HTML formatting, please use the following URL: 
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CO: HBO CANADA
ST: Ontario
NI: ENT TVNEWS ECOSURV 

-0- Mar/19/2013 13:45 GMT


 
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