Calling All Bombshells! Shop Macy’s “Marilyn Monroe™” Collection Today

  Calling All Bombshells! Shop Macy’s “Marilyn Monroe™” Collection Today

Attain the starlet’s legendary style by shopping the new collection available
           exclusively at select Macy’s and on

Business Wire

NEW YORK -- March 19, 2013

Today, fans of Marilyn Monroe’s legendary style can officially shop the
starlet’s eponymous apparel collection exclusively at 150 Macy’s stores and on The new line will offer those who covet Marilyn Monroe’s
coquettish style a combination of flirty and sweet looks that remain true to
her iconic aesthetic. The collection, created by Authentic Brands Group and LF
USA, will be sold within a Marilyn-inspired shop in Macy’s Mstylelab
department, offering customers an up-close look at the starlet’s personality
revealed through photography, music and custom displays.

New Marilyn Monroe shop designed by Macy's in collaboration with Howard Ash
Inc. Shop the exclusive ...

New Marilyn Monroe shop designed by Macy's in collaboration with Howard Ash
Inc. Shop the exclusive collection at 150 Macy's stores and on
today. (Photo: Business Wire)

“We are thrilled to be partnering with Macy’s to launch an apparel line that
is inspired by global icon Marilyn Monroe,” said Nick Woodhouse, president and
chief marketing officer at Authentic Brands Group. “The new collection draws
inspiration from Marilyn’s timeless beauty and renowned sense of fashion.
Marilyn Monroe was a legendary trendsetter and we are excited to have her
incredible style accessible to today’s fashionistas.”

From fashion icon to big-screen starlet, Marilyn Monroe has been immortalized
with a new and exclusive line of apparel aptly named Marilyn Monroe. Comprised
of silhouettes that fit and flatter, the collection embraces Monroe’s shapely
figure, while paying homage to her most popular fashion moments. From halter
dresses that cinch at the waist to gingham tie-front, button-down tops and
pink polka dot denim, the line evokes a Monroe-esque image, made especially
for the modern day Marilyn. Recreating the star’s noteworthy personality this
spring, Marilyn Monroe is effortless, flirty and ultra-feminine. Soft blues
and pinks highlight a girl-next-door quality, while bold reds and black and
white add a sense of allure. Customers can also show their love for
Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped
t-shirt that features the icon in one of two famous poses. The collection
retails from $29 to $89, offering affordable fashion to girls who want to look
confident, feminine and fun.

“Marilyn is a true American icon whose timeless style and bubbly personality
are constantly replicated in today’s pop culture,” said Martine Reardon,
Macy’s chief marketing officer. “What better way to honor the legendary star
than by creating a line that glorifies her enduring appeal. Her beauty, wit
and globally recognized charm have been remade into a collection for the
Macy’s customer who is modern, fun-loving and wants to reinvent herself
through fashion.”

To further enhance customers’ shopping experiences, Macy’s has created
specially-made Marilyn Monroe shops within the Mstylelab department to bring
Marilyn to life in a visual way that aligns with the young, flirty DNA of both
Marilyn and the collection. The Marilyn Monroe shops are meant to represent a
storied narrative, with every design element taking its cue from something
authentic to her, including filmstrip fixturing with two famous Marilyn
quotes, a pink, oval table trimmed in diamonds inspired by her personal
dressing table and white high-gloss mannequins made to be in Marilyn’s iconic
hands on hip pose. In addition, ballet bars curved just like her famous
figure, imagery of her iconic lips as a graphic stamp and inspirational
“Marilynisms” fill the shop. A video montage was even crafted from her most
gorgeous images and videos, all used to romance the experience.

The Estate of Marilyn Monroe is a subsidiary of and managed by Authentic
Brands Group. For more information about the Marilyn Monroe collection
exclusively at Macy’s, please visit Macy’s customers can
shop the collection today by visiting

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at more than 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic events
as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

About Authentic Brands Group, LLC

Authentic Brands Group, in partnership withLeonard Green& Partners, is an
intellectual property corporation with a mandate to acquire, manage and build
long-term value in prominent consumer brands. Headquartered in New York City,
ABG's mission is to further enhance brand equity through partnering with
best-in-class licensees and direct-to-retail partnerships in apparel, sporting
goods, action sports, home, celebrity, entertainment and consumer electronics.
The brands ABG owns includeMarilyn Monroe®, Judith Leiber®, Adrienne
Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®,
Exclusively Misook®, Christopher Blue®, Prince®, Ektelon®, Viking®, TapouT®,

Photos/Multimedia Gallery Available:



Julie Strider, 646-429-5213
Alison Kmiotek, 646-429-7449
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