SessionM Drives User Retention for Mobile Game Developers
Game Developer Ludia Partners With SessionM to Increase Game Sessions
BOSTON, MA -- (Marketwire) -- 03/19/13 -- SessionM, the leading
mobile loyalty and advertising platform, today announced a
partnership with mobile game developer Ludia Inc. to increase mobile
game sessions within the Family Feud(R) app. This partnership marks
continued activity for SessionM within the mobile game space as
developers move beyond referencing the number of downloads as the
only success metric.
Ludia is known for creating innovative, high-quality apps --
including well-known franchises like Family Feud(R) & Friends,
Where's Waldo?(TM) and Jurassic Park(TM) Builder -- that are
appealing to the general consumer audience. Dedicated to delivering
interactive entertainment, Ludia understands the importance of
attracting and retaining new mobile users across platforms.
"Engaging the casual mobile game player enough for them to
consistently return to an app is a huge challenge for the mobile
gaming ecosystem," said Alex Thabet, CEO, Ludia. "In this
increasingly competitive market, game developers have to increase
sessions and activity with both current and new users. SessionM's
mobile platform gives us the ability to confidently present mobile
users with compelling content we know they'll want to engage with."
The partnership with Ludia's Family Feud app has already seen strong
results with nearly 30 percent of Family Feud players actively
earning mPOINTS. These users are also completing over 2x more
sessions on average per month than those not earning mPOINTS.
"Mobile game developers are starting to realize that the number of
downloads does not matter if users aren't coming back," said Bill
Clifford, chief revenue officer, SessionM. "Knowing that around 72
percent of users only visit a game app once after it's installed,
we're focused on delivering a platform that encourages mobile users
to become more deeply engaged with in-app content. We're looking
forward to the work we can do with the Family Feud app to increase
game sessions and encourage greater user retention."
In addition to Ludia, SessionM has teamed up with a number of mobile
game developers to help increase user retention and engagement,
including Addicting Games, Fluik and Skyworks.
For more information on SessionM, visit www.sessionm.com.
About Ludia Inc.
Ludia creates and distributes cross-platform
interactive entertainment with mass consumer appeal. Located in
Montreal and founded by experienced industry players, Ludia's
innovative and high-quality product portfolio consists of original
and branded properties including, Are You Smarter Than A 5th
Grader?(R), Family Feud(TM), Jurassic Park(TM), Press Your Luck(TM),
The Price Is Right(TM), Where's Waldo?(TM) and Who Wants To Be A
Founded in 2011 by industry veterans of mobile
technology companies, SessionM has built an innovative mobile loyalty
and advertising platform that connects consumers with mobile content
and advertising in fun and rewarding new ways. Clients include some
of the most notable developers and advertisers in the world,
including Viacom Interactive, The Weather Channel, Demand Media,
PepsiCo, Universal, Volvo and Unilever. SessionM is funded by Charles
River Ventures, Highland Capital and Kleiner Perkins Caufield &
Byers. The company is part of the iFund initiative at KPCB. SessionM
is headquartered in Boston with offices across the country. For more
information on SessionM, visit www.sessionm.com.
LaunchSquad for SessionM
Kristin Allaben or Brian Kramer
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