Radware and Level 3 Announce Key Findings on Page Speed of Europe's Top 400
New survey analyzing web performance across Europe reveals that 75% of
Europe's top 400 retail websites sites fail to meet the performance demands of
MAHWAH, New Jersey and LONDON, March 19, 2013
MAHWAH, New Jersey and LONDON, March 19, 2013 /PRNewswire/ --
Radware^® (NASDAQ: RDWR), a leading provider of web performance, application
delivery and application security solutions for virtual and cloud data
centers, and Level 3 Communications announced today that 3 out of 4 of
Europe's top 400 retail websites take more than 3 seconds to load, failing to
meet online shoppers' performance demands.
Numerous user experience studies have found that most online shoppers will
abandon a page after waiting 3 seconds for it to load. Slow pages have been
linked to lower conversion rates, revenues, and customer satisfaction. In one
well-known study of 158 organizations, a 1-second delay in page load time
resulted in 11% fewer page views, a16% decrease in customer satisfaction,
anda 7% loss in conversions.
Radware released its latest findings today in a report - entitled "State of
the Union: European Ecommerce Page Speed and Web Performance" - in association
with Level 3 Communications, a leading provider of Content Delivery Network
(CDN) services. This survey is believed to be the first web performance study
of Europe's top 400 retail websites. The sites surveyed included those of
major retailers from Germany, the U.K. and France.
The survey's key findings include:
- The median load time for first-time visitors was 7.04 seconds.
- 1 out of 4 sites took more than 10 seconds to load.
- 1 out of 3 pages contained 100+ resource requests. Page resources --
web page. Each of these resources represents one server round trip that is
needed to pull all the page's resources to the user's browser. More server
round trips typically equal longer page render times.
- 79% of sites did not use a content delivery network (CDN). CDNs cache page's
resources closer to the relevant end users, allowing resources to make shorter
round trips and speed up rendering. Yet only 1 out of 5 of the leading online
retailers currently uses a CDN.
"These findings are a wake-up call for online retailers in Europe," said
Joshua Bixby, vice president, application acceleration, Radware. "In today's
hyper-competitive retail climate, site owners need to know that 7-second load
times are simply much too slow, and they need to realize that shoppers are not
oblivious to the issue of page speed. When fully three-quarters of sites are
disappointing end users, that number can't be ignored."
"It is clear from this survey that online retailers need a fast, reliable and
secure global network infrastructure to deliver the best online shopping
experience to customers," said James Heard, Level 3 regional president of
EMEA. "Our global CDN services can accelerate the delivery of rich,
interactive and dynamic websites, allowing faster web page rendering and
better enabling our customers to gain more online conversions."
Tests for the survey were conducted using WebPagetest.org - an open-source
third-party online tool that simulates page load times from the perspective of
real users using real browsers - in November and December of 2012.
WebPagetest.org also measures a site's adoption of core performance best
practices and identifies whether or not a site is using a content delivery
network to cache content closer to end users.
Download a free copy of the "State of the Union: European Ecommerce Page Speed
and Web Performance" at http://www.radware.com/stateoftheunion
Radware (NASDAQ: RDWR), is a global leader of application delivery and
application security solutions for virtual and cloud data centers. Its
award-winning solutions portfolio delivers resilience for business-critical
applications, IT efficiency, and enhanced business agility. Radware's
solutions empower more than 10,000 enterprise and carrier customers worldwide
to adapt to market challenges quickly, maintain business continuity and
achieve improved productivity while keeping costs down. For more information,
please visit http://www.radware.com.
About Level 3 Communications
Level 3 Communications, Inc. (NYSE: LVLT) provides local, national and global
communications services to enterprise, government and carrier customers. Level
3's comprehensive portfolio of secure, managed solutions includes fiber and
infrastructure solutions; IP-based voice and data communications; wide-area
Ethernet services; video and content distribution; data center and cloud-based
solutions. Level 3 serves customers in more than 450 markets in 55 countries
over a global services platform anchored by owned fiber networks on three
continents and connected by extensive undersea facilities. Level 3 services
are provided by subsidiaries of Level 3 Communications, Inc. For more
information, visit http://www.level3.com.
Some statements made in this press release are forward-looking in nature and
are based on management's current expectations or beliefs. These
forward-looking statements are not a guarantee of performance and are subject
to a number of uncertainties and other factors, many of which are outside
Level 3's control, which could cause actual events to differ materially from
those expressed or implied by the statements.
Important factors that could prevent Level 3 from achieving its stated goals
include, but are not limited to, the company's ability to: successfully
integrate the Global Crossing acquisition or otherwise realize the anticipated
benefits thereof; manage risks associated with continued uncertainty in the
global economy; maintain and increase traffic on its network; develop and
maintain effective business support systems; manage system and network
failures or disruptions; avert the breach of its network and computer system
security measures; develop new services that meet customer demands and
generate acceptable margins; defend intellectual property and proprietary
rights; manage the future expansion or adaptation of its network to remain
competitive; manage continued or accelerated decreases in market pricing for
communications services; obtain capacity for its network from other providers
and interconnect its network with other networks on favorable terms; attract
and retain qualified management and other personnel; successfully integrate
future acquisitions; effectively manage political, legal, regulatory, foreign
currency and other risks it is exposed to due to its substantial international
operations; mitigate its exposure to contingent liabilities; and meet all of
the terms and conditions of its debt obligations. Additional information
concerning these and other important factors can be found within Level 3's
filings with the Securities and Exchange Commission. Statements in this press
release should be evaluated in light of these important factors. Level 3 is
under no obligation to, and expressly disclaims any such obligation to, update
or alter its forward-looking statements, whether as a result of new
information, future events, or otherwise.
Radware encourages you to join our community and follow us on; LinkedIn,
Radware Blog, Twitter, YouTube, Radware Connect app for iPhone^® and our new
security center DDoSWarriors.com that provides a comprehensive analysis on
DDoS attack tools, trends and threats.
©2013 Radware, Ltd. All rights reserved. Radware and all other Radware product
and service names are registered trademarks or trademarks of Radware in the
U.S. and other countries. All other trademarks and names are property of their
This press release may contain statements concerning Radware's future
prospects that are "forward-looking statements" under the Private Securities
Litigation Reform Act of 1995. Statements preceded by, followed by, or that
otherwise include the words "believes", "expects", "anticipates", "intends",
"estimates", "plans", and similar expressions or future or conditional verbs
such as "will", "should", "would", "may" and "could" are generally
forward-looking in nature and not historical facts. These statements are based
on current expectations and projections that involve a number of risks and
uncertainties. There can be no assurance that future results will be
achieved, and actual results could differ materially from forecasts and
These risks and uncertainties, as well as others, are discussed in greater
detail in Radware's Annual Report on Form 20-F and Radware's other filings
with the Securities and Exchange Commission. Forward-looking statements speak
only as of the date on which they are made and Radware undertakes no
commitment to revise or update any forward-looking statement in order to
reflect events or circumstances after the date any such statement is made.
Radware's public filings are available from the Securities and Exchange
Commission's website athttp://www.sec.govor may be obtained on Radware's
Corporate Media Relations:
Brian T. Gallagher
Level 3 EMEA Media Contact:
Director of External Communications, EMEA
SOURCE Radware Ltd
Press spacebar to pause and continue. Press esc to stop.