SocialFlow Recognized by Facebook in Preferred Marketing Developer Innovation
One of seven companies honored in Facebook's "The Era of News Feed"
NEW YORK, March 19, 2013
NEW YORK, March 19, 2013 /PRNewswire/ --SocialFlow was named a winner in
Facebook's Preferred Marketing Developer (PMD) Innovation Competition by
demonstrating excellence in constructing technology that links the needs of
marketers across four Facebook dimensions—Ads, Pages, Apps and Insights.
SocialFlow enables companies and brands to reach the right audience at the
optimal moment. SocialFlow is helping customers boost and grow their Facebook
audience by using the power of relevancy to compete for attention in a crowded
(Logo: http://photos.prnewswire.com/prnh/20130319/CL79876LOGO )
With more than one billion people spending time on Facebook each month,
successfully reaching a brand's target audience presents both a marketing
opportunity and challenge. SocialFlow enables companies to use Facebook's News
Feed as a way to connect, engage and influence their target audiences by using
an earned media signal to inform paid promotions. By analyzing messages
published to Pages and News Feed, SocialFlow helps identify ads best suited
for the target audience or similar users. Companies then have the ability to
publish and promote the most relevant content to the best candidates at the
peak moment of engagement.
"We are incredibly proud and excited that we have been selected as a winner of
Facebook Preferred Marketing Developer's Innovation Competition. Companies and
brands are spending more money on social media advertising than ever before.
SocialFlow helps companies provide the most relevant content to the right
audience. This allows our customers to make better business decisions by
spending their advertising dollars more effectively and efficiently," said
Missy Godfrey, CEO of SocialFlow. "Facebook's recognition of SocialFlow in
this competition demonstrates our in-depth understanding of how to use
Facebook's News Feed to help companies achieve peak performance in their
With a theme of "The Era of News Feed," the competition invited all Facebook
Preferred Marketing Developers to build and present an innovative product in a
three-month period before presenting it to a Facebook jury. Set apart from the
large number of submissions, SocialFlow was recognized as one of the most
innovative and aligned with the company's focus on high quality News Feed
content and impressive API integrations.
SocialFlow is the premier social marketing optimization technology company
that enables the world's most powerful brands to drive superior results
connecting their earned, owned and paid media strategies. Powered by
high-performance, proprietary technology and predictive data analytics, the
company offers a full suite of services that expand audience engagement and
increase the average revenue per customer, seamlessly meshing businesses goals
with a company's social media strategy. Founded in 2009, New York based
SocialFlow works with numerous well-respected brands and publishers such as
Volkswagen, Pepsi, Burberry, Forbes, Walmart, The New York Times and Fast
Company. To learn more about SocialFlow, please visit us at
Facebook® is a registered trademark of Facebook Inc.
Contact: Halley Spong, Connect2 Communications, firstname.lastname@example.org,
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