Knoa Software, in Cooperation with SAP, to Sponsor U.S. Embassy Event in London

  Knoa Software, in Cooperation with SAP, to Sponsor U.S. Embassy Event in

 Executives from Knoa and SAP to discuss how User Experience Management (UEM)
 solutions enable customers to reach “best-in-class” customer performance at
                        March 21 seminar and reception

Business Wire

NEW YORK & LONDON -- March 19, 2013

Knoa® Software, the leading provider of user experience and performance
management software, today announced that it will co-sponsor with SAP AG
(NYSE: SAP) “Revolutionizing Human Experience with Enterprise Technology,” an
event held at Tobacco Dock by the U.S. Embassy in London on March 21. The
executive briefing seminar and reception will examine the benefits of
implementing User Experience Management (UEM) software solutions and provide
insight on what to expect from this growing market in 2013.

Knoa is a leader in the developing segment of UEM, which provides strong
operational improvements and delivers substantial return on investment for
customers. The company’s award-winning Knoa Experience and Performance Manager
(EPM) goes beyond the performance of networks, hardware and infrastructure –
providing a clear view of how users actually interact with the system – screen
by screen. It lets IT proactively assess each user's performance, understand
how each user navigates the application, and provides an early indication of
user inconsistencies before they reach the support desk or worse, the
customer. The solution is resold by SAP as the SAP® User Experience Management
(SAP UEM) application by Knoa.

“We’re excited to host this event with SAP to highlight the growing customer
demand for UEM solutions worldwide,” said Thad Eidman, Chief Executive
Officer, Knoa Software. “Knoa’s solutions provide strong operational
improvements, offer substantial ROI and deliver an unmatched view into the
performance of critical business process. Europe remains one of our highest
growth markets and we’re delighted to participate in this event with the SAP

Keynote Sessions

The event will feature keynote presentations from Guy Armstrong, Director of
Services, SAP UK and Knoa Software’s Thad Eidman. Armstrong will discuss how
technologies such as SAP UEM by Knoa enable customers to reach best-in-class
customer performance and further achieve the full value of their investments
in SAP solutions. This value realization for customers is essential and core
to SAP’s goals in the United Kingdom. Eidman will discuss Knoa’s commitment to
customer success and satisfaction, as well as the company’s objectives in EMEA
for 2013.

In addition, the event will feature the following presentations:

  *There’s an Elephant in the Room! (Business Challenges) -- Ian Ainstey,
    Managing Director EMEA, Knoa Software, will discuss the four solution sets
    SAP UEM offers and the operational benefits they provide to existing
  *The Revolution Driving Business Value (Value Engineering) – Clément
    Celier, Vice President, SAP Global Value Engineering, will examine value
    engineering’s role in helping customers reach best-in-class objectives
    through the use of the powerful analytics features in SAP UEM.
  *How 20% of Fortune 50 Companies Revolutionized Human Experience with their
    Use of SAP Solutions (Case Studies) – Michael Zuckerman, Chief Marketing
    Officer, Knoa Software, will highlight specific customer challenges and
    the benefits they received from their implementations of SAP solutions.

For more details about the U.S. Embassy in London event on March 21, please
contact Robb McDowell at

About Knoa Software

Knoa® Software delivers on-premise and cloud-based solutions that monitor,
measure and manage how end-users are utilizing enterprise applications to
optimize end-user experience, enhance user performance, and deliver return on
investment. Uniquely, Knoa Automation provides complete and deep insight into
all activities, by user, for each application monitored. Twenty percent of the
Fortune 50 and hundreds of Global 5000 companies have already licensed Knoa
software to power their user experience and optimize their performance. For
more information, visit You can also follow us on Twitter:

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SAP and all SAP logos are trademarks or registered trademarks of SAP AG in
Germany and in several other countries.

All other product and service names mentioned are the trademarks of their
respective companies.


PAN Communications
Katelyn D’Eramo, 617-502-4300
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