More Than 50% of U.S. Broadband Households Want a YouTube On-Demand Feature
With Their TV Package
Parks Associates Research Director Brett Sappington Presents New
TV-Viewing Research at TV Connect, March 21
DALLAS, TX -- (Marketwire) -- 03/19/13 -- New online video research
from Parks Associates reveals consumers want to be able to access
online video as part of their pay-TV service. More than one-half of
U.S. broadband households would like to have a YouTube on-demand
feature with their pay-TV services. Brett Sappington, Director,
Research, Parks Associates, will present new business models and
delivery strategies for pay-TV and premium service offerings at the
2013 TV Connect Conference, in the session "Analyzing the Evolution
of Content Creation," Thursday, March 21, 15:10-15:30 in London.
"U.S. pay-TV operators enjoy higher ARPU than their counterparts in
other countries, allowing them to test and deploy a variety of new
services, although many international providers are making similar
moves," Sappington said. "For example, Virgin Media has added a
YouTube app to its EPG for its TiVo customers, answering their demand
for access to online video. My presentation at TV Connect addresses
how consumers are changing their video-viewing habits as a result of
online content and premium services and how operators are changing
business models and offerings."
Parks Associates research finds 28% of U.S. broadband households
watched a full-length movie on a computer in the last two weeks.
The 2013 TV Connect Conference (formerly IP&TV World Forum) takes
place March 19-21 at London's Olympia Exhibition Centre. The name
change reflects the changing nature of the ecosystem, which has
become more convergent and strategic. New players from the world of
apps, advertising, content and new media are having a greater
influence on the industry's evolution. This change reflects the
coming of age of the industry, which is moving away from a focus
purely on technology and shifting more towards services and
Parks Associates is a diamond media partner for TV Connect.
For a list of upcoming events featuring Parks Associates, visit
About Parks Associates
Parks Associates is an internationally recogniz
ed market research and
consulting company specializing in emerging consumer technology
products and services. Founded in 1986, Parks Associates creates
research capital through market reports, primary studies, consumer
research, custom research, workshops, executive conferences, and
annual service subscriptions.
Each year, Parks Associates hosts industry webcasts, the
CONNECTIONS(TM) Conference Series, and Smart Energy Summit.
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