Production Begins on Borderlands® Animated Short Film

  Production Begins on Borderlands® Animated Short Film

 2K, Gearbox Software and Academy of Art University partner to provide unique
    career development and internship opportunities for next-generation of
                                 storytellers

Business Wire

NEW YORK -- March 19, 2013

2K, Gearbox Software and the Academy of Art University today announced
Borderlands® Cooperative, an exciting partnership that will provide students
of the university with once-in-a-lifetime career development opportunities.
With the guidance of their professors, and resources from 2K and Gearbox,
students across all disciplines will come together to create an original
animated short film set in the popular Borderlands universe. The animated
short will be available by the end of 2013. Borderlands 2, the most recent
installment of the franchise developed by Gearbox, and published by 2K, has
sold-in nearly six-million copies and won over 55 editorial awards since its
release in September of 2012.

Panelists: From left, 2K's Scott Pytlik and Kelly Miller join Gearbox's
Anthony Burch and Adam Fletc ...

Panelists: From left, 2K's Scott Pytlik and Kelly Miller join Gearbox's
Anthony Burch and Adam Fletcher in a panel discussion about Borderlands
Cooperative, a partnership with the Academy of Art University that will allow
students to work together to create an original animated short film set in the
Borderlands video game universe. (Photo: Business Wire)

“Academy of Art's mission is to prepare students for the jobs of the 21st
century and this project with industry leaders at 2K and Gearbox is exactly
the kind of real-world experience we strive to provide,” said Chris Armstrong,
Director of School of Animation & VFX at Academy of Art University. “These
students are aspiring game designers, programmers, writers and animators who
will now graduate with hands-on experience and a product of work they can
share with prospective employers, making them well-positioned to compete for
and win the jobs of today's global economy."

In addition to valuable experience and networking opportunities, students
involved in Borderlands Cooperative have a chance to jump-start their careers
with an internship at 2K. During the spring semester, teams of students will
create original short stories that take place inside the Borderlands universe.
Any student, regardless of their discipline, can form a team and submit an
original storyboard for consideration. A panel of Academy of Art University,
2K and Gearbox judges will select one story to become part of the Borderlands
mythos, and the team behind that story will have the opportunity to interview
for the internship.

Animation students will work together throughout the summer and fall to
produce an animated short film based on the story selected by the judges. The
real-world scenario will challenge students to work together, to overcome
obstacles, and to produce finished products on deadlines, just like
professionals in their chosen fields.

“We are so proud and excited at 2K to have the opportunity to give back to our
local San Francisco community and help enable students to achieve their dreams
of breaking into the entertainment industry,” said Sarah Anderson, SVP of
Marketing at 2K. “The Borderlands universe is vast and there are many stories
left to tell, we can’t wait to see what imaginative scenario is realized in
the finished animated short film later this year.”

"We are thrilled that our Borderlands universe has inspired so much
creativity," said Randy Pitchford, President of Gearbox Software. "We are
happy to offer the Academy of Art University access to our digital assets so
that its students' creativity can be harnessed into positive career
development efforts and, if we're lucky, the creation of some great content
that every Borderlands fan can enjoy."

Borderlands 2 is rated M for Mature by the ESRB and is available now on the
Xbox 360® video game and entertainment system from Microsoft, PlayStation®3
computer entertainment system and Windows PC. For the latest Borderlands 2
news and information, please visit  the official  Borderlands 2 web site  and
check out Borderlands 2 on Facebook.

2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:
TTWO).

About Academy of Art University

With more than 18,000 students, Academy of Art University is the nation's
largest private art and design university. Established in 1929, the school
offers accredited AA, BA, BFA, MA, M.Arch and MFA programs in 21 different
majors, as well as continuing art education, with classes in Acting,
Advertising, Animation & Visual Effects, Architecture, Art Education, Art
History(BFA), Fashion, Fine Art, Game Design, Graphic Design, Illustration,
Industrial Design, Interior Architecture & Design, Jewelry and Metal Arts,
Landscape Architecture, Motion Pictures & Television, Multimedia
Communications, Music Production & Sound Design for Visual Media, Photography,
Visual Development and Web Design & New Media. Students can also enroll in
flexible online degree programs in most majors. Academy of Art University is
an accredited member of WASC (Western Association of Schools and Colleges),
NASAD (National Association of Schools of Art and Design), Council for
Interior Design Accreditation (BFA and MFA-IAD) and NAAB (M-ARCH). For more
information, visit www.academyart.edu or call 1-800-544-2787.

About Borderlands 2

Developed by Gearbox Software, Borderlands 2 is the critically acclaimed
sequel to the breakout original that invented a new genre, the FPS/RPG hybrid
known as “shooter-looter.” Borderlands 2 features all-new characters and skill
trees, diverse new environments, missions and enemies, as well as weapons and
equipment with more personality than ever before. Players experience an
all-new story that takes place five years after the events of the original
game. Four friends can team up online to journey through the huge, open world
of Pandora to take down the notorious Handsome Jack and his corrupt Hyperion
Corporation.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, marketer, and publisher of interactive entertainment for
consumers around the globe. The Company develops and publishes products
through its two wholly-owned labels Rockstar Games and 2K, which publishes its
titles under the 2K Games, 2K Sports and 2K Play brands. Our products are
designed for console systems, handheld gaming systems and personal computers,
including smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services. The Company’s
common stock is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information, please visit our website at
http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for
console systems, handheld gaming systems and personal computers, including
smartphones and tablets through its three divisions: 2K Games, 2K Sports, and
2K Play that are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in today’s most
popular gaming genres, including first-person shooters, action, role-playing,
real-time strategy, sports, casual, and family entertainment. The 2K label has
some of the most talented development studios in the world today, including
Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K
Czech, Cat Daddy Games and 2K China. In just a few short years, 2K launched
the 2007 Game of the Year – BioShock®; published the critically acclaimed
Borderlands™; continued the award-winning Sid Meier’s Civilization® series;
delivered the #1 rated and #1 selling basketball franchise with NBA® 2K*; and 
broke new ground in the family entertainment market with its multi-million
unit selling hit Carnival Games. 2K is headquartered in Novato, California and
is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
For more information, please visit www.2K.com.

*According to 2008-2013 Metacritic.com and The NPD Group estimates of U.S.
retail video game sales through February 2013.

About Gearbox Software

Gearbox Software is respected industry wide for the award winning,
best-selling original and licensed video games they have developed for major
video game platforms. Founded in 1999 and located near Dallas, TX, Gearbox
Software is well known for the creation, development and management of its
original blockbuster video game franchises including the best-selling new
property of 2009, Borderlands, and its record setting downloadable content,
the critically acclaimed award winning Brothers in Arms series, and the Duke
Nukem franchise. The company has also developed licensed video games for many
of the industry’s top franchises including Halo, Half-Life, Tony Hawk’s Pro
Skater, 007 James Bond, Aliens and others. Gearbox Software’s success has been
enabled and supported through several key mutually beneficial business
relationships with strong publishing partners including Activision, Electronic
Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega, and Take-Two/2K
Games.

Microsoft, Windows, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are
registered trademarks or trademarks of the Microsoft group of companies and
are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their
respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered
forward-looking statements under federal securities laws and may be identified
by words such as "anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements regarding the
outlook for the Company's future business and financial performance. Such
forward-looking statements are based on the current beliefs of our management
as well as assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and results may
vary materially from these forward-looking statements based on a variety of
risks and uncertainties including: our dependence on key management and
product development personnel, our dependence on our Grand Theft Auto products
and our ability to develop other hit titles for current generation platforms,
the timely release and significant market acceptance of our games, the ability
to maintain acceptable pricing levels on our games, our ability to raise
capital if needed and risks associated with international operations. Other
important factors and information are contained in the Company's Annual Report
on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled
"Risk Factors," and the Company's other periodic filings with the SEC, which
can be accessed at www.take2games.com. All forward-looking statements are
qualified by these cautionary statements and apply only as of the date they
are made. The Company undertakes no obligation to update any forward-looking
statement, whether as a result of new information, future events or otherwise.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130319005066/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50591758&lang=en

Contact:

2K
Scott Pytlik, 415-507-7944
scott.pytlik@2k.com
or
Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press)
646-536-2983
alan.lewis@take2games.com
or
Academy of Art University
Lisa Cohen, 310-395-2544
lisa@lisacohen.org
 
Press spacebar to pause and continue. Press esc to stop.