Recent Consumer Survey Shows 75 Percent of Pay-TV Subscribers Highly Likely to Use Multiscreen Live Linear Service

Recent Consumer Survey Shows 75 Percent of Pay-TV Subscribers Highly Likely to 
Use Multiscreen Live Linear Service 
New Study by The Diffusion Group and iStreamPlanet Reveals High
Revenue Potential in Streaming Live Linear Channels to Multiple
Devices 
LAS VEGAS, NV -- (Marketwire) -- 03/19/13 --   iStreamPlanet, a
leading provider of live event and live linear streaming video
solutions, today released the findings of a recent consumer survey it
performed with The Diffusion Group (TDG), a research and advisory
firm focused on the evolving broadband media ecosystem. The survey
reveals the high value viewers place on live and live linear
streaming video, resulting in a growing opportunity for content
owners and distributors. Key findings point to strong consumer
receptiveness to having access to multiscreen live linear content,
and also indicate improving consumer perceptions, increasing consumer
value, and potential for driving significant revenue. 
In January, TDG queried 1,000 U.S. adult broadband users -- 950 of
which were pay-TV subscribers -- about their use and perceptions of
accessing live linear video on Internet-connected devices. Among the
telling results: 75 percent of pay-TV subscribers were highly likely
to use multiscreen live linear services if offered by their operator.
What's more, 49 percent also said that if their current pay-TV
operator offered on-demand access but not live access on
Internet-connected devices, and they could get such a package
elsewhere at the same price, then they would definitely switch. The
implication is that live linear TV Everywhere promotes retention and
decreases churn, and that offering a live linear TV Everywhere
service could help bring back some of the subscribers that operators
have lost in the last few years. 
"TDG fields numerous research projects each year, testing a variety
of new applications and services, but it's unusual to see such a
strong, positive consumer reaction as we did in this survey," said
Michael Greeson, founding partner and director of consumer research
at The Diffusion Group. "This survey is further evidence that the
time is now for content providers to start deploying live linear
streaming broadcasts to all devices, or risk losing subscribers who
are looking for this level of connected media from their pay TV
operator." 
The survey also found that multiscreen live linear services could not
only generate new revenue from digital advertising, but might also
bring content distributors significant additional subscriber
revenues. Half of survey respondents said they were likely to sign up
for a service priced at $10 per month, and 60 percent were likely to
sign up for the service if it were priced at $5 per month. 
When asked whether they would sign up for a pay-TV service that
included multiscreen live linear access, 30 percent of those without
a pay-TV subscription said they were likely or highly likely to do
so. Among those who do have a subscription, 49 percent said they
would definitely watch live linear content on their
Internet-connected devices if the service were offered as part of
their regular pay-TV service (at no extra charge).  
"Multiscreen live video and live linear channels are critical to
meeting consumer expectations," said Robin Cole, vice president of
product and services for iStreamPlanet. "We are seeing this demand
firsthand in the evolving business needs of our customers. Our goal
at iStreamPlanet is to remove the technological barriers by providing
a cost-effective and scalable solution to deliver live TV Everywhere
experiences." 
The survey findings are detailed in a white paper available for
download at http://www.istreamplanet.com/multiscreen-whitepaper/. 
About iStreamPlanet 
 iStreamPlanet is a premier, multiplatform
video-workflow solutions provider committed to bringing high-quality
streaming video experiences to connected audiences around the world.
With more than a decade of live streaming video experience,
iStreamPlanet has built a comprehensive offering of cloud-based
video-workflow products and services for live event and live linear
streaming channels. iStreamPlanet's innovative approach has been
chosen by the world's leading sports, entertainment, and technology
brands including NBC, Turner Broadcasting, Notre Dame Athletics,
AT&T, Pac-12 and Microsoft. Founded in 2000, the privately held
company is headquartered in Las Vegas with offices in Redmond, Wash.,
and London. More information can be found at www.istreamplanet.com. 
All trademarks and registered trademarks mentioned herein are the
property of their respective owners. 
Photo Link: www.wallstcom.com/iStreamPlanet/Graph_Likely_to_Use.zip 
Photo Caption: Study Results: Likelihood to Use Live/Live Linear
Pay-TV Services  
Photo Link: www.wallstcom.com/iStreamPlanet/Graph_Likely_to_Sign.zip 
Photo Caption: Study Results: Impact of Live/Live Linear TVE on
Switching Services 
Photo Link:
www.wallstcom.com/iStreamPlanet/Graph_Likely_to_Switch.zip
 Photo
Caption: Study Results: Likelihood to sign up for Live/Live Linear
Pay-TV Services 
iStreamPlanet Contact:
Robin Cole
Vice President, Product and Services
Tel: +1 702 492 5955
Email: rcole@istreamplanet.com  
Agency Contact:
Peggy Blaze
Wall Street Communications
Tel: +1 818 357 3693
Email: peggy@wallstcom.com 
 
 
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