Optimal Wins Facebook(R) Preferred Marketing Developer Innovation Competition for Amplification of Viral Content

Optimal Wins Facebook(R) Preferred Marketing Developer Innovation Competition 
for Amplification of Viral Content 
Optimal Connects Owned, Earned, and Paid Media With Innovative Ad
Buying Technology 
SAN FRANCISCO, CA -- (Marketwire) -- 03/19/13 --  Today Facebook(R)
is announcing Optimal (http://optimalsocial.com) as a winner in the
Preferred Marketing Developer Innovation Competition for its creation
of the Optimal News Feed Promoter, an exceptional new tool that
increases the advertising efficacy of Promoted Posts within
Facebook's News Feed. 
Optimal was selected as a winner from over 260 Preferred Marketing
Developers (PMDs) in 35 different countries who were invited by
Facebook(R) to participate. Optimal News Feed Promoter has been
recognized for its integration between multiple data sources that
lets marketers discover and promote the most relevant content in a
timely manner. 
"Marketers need to act quickly to harness the power of potentially
viral content. Optimal's proprietary analysis indicates that 75% of
post-level engagement on Facebook occurs within the first 3 hours
after the content is posted," said Rob Leathern, CEO of Optimal. "Our
new tool identifies which pieces of content are exhibiting the
greatest potential for going viral, and then amplifies and optimizes
them based on the marketer's goals." 
The Optimal News Feed Promoter constantly measures a brand's
performance across paid, owned, and earned media, and identifies the
best performing content (based on fully customizable rules) to
activate sponsorships in Facebook's News Feed. Optimal's technology
can also dynamically target a brand's most engaged and loyal fans,
based on their engagement across multiple posts and stories. 
Marketers can create absolute triggers like "find any post that has a
virality rate of 5% or more" or relative ones such as "if a post has
engagement above the monthly average" and then either be notified of
these events, or have advertising campaigns created for them. They
can stack and layer triggers, dayparting and other rules on top of
one another keyed to any measureable engagement or conversion
Optimal customers are weighing in on these unique products: 
"The best content wins. Amplifying our client's strongest posts with
paid media has b
een a strategy we've been executing for some time
now. The automation levers available with these types of tools allow
us to deliver new content more frequently to the right audience at
critical decision points," Lisa Cucinotta, Associate Director of
Social Media, Resolution Media. 
"We help create unique social interactions for major brands with an
authentic brand voice. The Optimal News Feed Promoter lets our brand
teams immediately amplify the most viral social interactions with
paid media," Larry Weintraub, CEO, Fanscape. 
Optimal News Feed Promoter is immediately available to all new and
existing customers for an additional fee, alongside the existing
single-point self-service or managed service access to real-time
targeting via the Facebook Exchange, Custom Audiences, Facebook
Premium, proprietary media planning tools, and an integration with
Getty Images. Marketers interested in the availability of this new
tool should contact Optimal at http://optimalsocial.com/contact 
About Optimal, Inc.
 Optimal, Inc. is the leading social advertising
and analytics platform, with offices in San Francisco, Palo Alto, New
York, Chicago, and London. We are passionate about our products and
clients, and available to speak over the phone and in person. To see
our products visit http://optimalsocial.com 
Whit Moses 
Public Relations 
Optimal, Inc.
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